{"id":7118,"date":"2018-09-28T17:58:09","date_gmt":"2018-09-28T12:28:09","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7118"},"modified":"2025-03-24T22:30:01","modified_gmt":"2025-03-24T17:00:01","slug":"custom-negative-terms-what-it-is-how-to-use-it","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/custom-negative-terms-what-it-is-how-to-use-it\/","title":{"rendered":"Custom Negative Terms- What it is & How to use it?"},"content":{"rendered":"

Our Negative Keywords Tool<\/a> helps you identify problem areas in your Google Ads account that may be driving up costs without delivering results. It highlights irrelevant search terms that are draining your budget and converting poorly, and recommends negative keywords to block them.<\/p>\n

<\/p>\n

We recently discussed one of the recommendation reports generated by the tool ‘Must-Add Negatives<\/a>‘. In this post, walk you through another valuable feature: Custom Negative Terms<\/strong>.<\/p>\n

 <\/p>\n

Note:<\/em>\u00a0<\/strong> Now, our Negative Keywords Tool<\/a> is\u00a0Free<\/strong>\u00a0for accounts with ad spend less than\u00a0$10,000<\/strong>\u00a0per month. Save 10-20% of your search ad spend for free.<\/em><\/p>\n

 <\/p>\n

What is Custom Negative Terms?<\/h3>\n

The Custom Negative Terms feature allows you to manually add a negative keyword, even if it hasn’t been suggested by our tool. It\u2019s especially useful when you want to evaluate a term on your own and decide whether it\u2019s hurting your campaign performance.<\/p>\n

With this feature, you can:<\/p>\n