![\"Top](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/10\/Top-PPC-Posts-Q3-2017.png\")
\nFrom Google updating text ads with additional headline and description, to making changes to targeting exclusions in GDN campaigns, the\u00a0third quarter of this year displayed an array of transitions that are all set to change the way we perceive paid search advertising. Here is a recap of the top ppc posts from the third quarter.<\/p>\n
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Introducing a New Reporting Experience in LinkedIn Campaign Manager<\/a>\u00a0\u2013 Understanding campaign performance made easier with the redesigned reporting experience for LinkedIn Campaign Manger. Get ready for the new and intuitive experience, starting this week!<\/p>\n <\/p>\n Announcing Conversion Optimized Campaigns on the Quora Ads Platform<\/a>\u00a0\u2013 With the new optimize for conversion option, advertiser\u2019s ads will be shown to users most likely to complete the conversion action. Here is more about this update.<\/p>\n <\/p>\n Google is deprecating adsenseformobileapps.com to exclude apps from Google Display campaigns<\/a>\u00a0\u2013 Google Ads is working on\u00a0making changes to targeting and exclusion controls<\/a>\u00a0to GDN campaigns which will result in rise in mobile app traffic.\u00a0Ginny Marvin<\/a>\u00a0shares details about how to fine tune app targeting and exclude apps from displaying your ads.<\/p>\n <\/p>\n Inspire undecided shoppers with Shoppable Image ads<\/a>\u00a0\u2013 More and more people are searching for images before making the final purchase. Starting with Shoppable image ads, Google is all set to roll out more in this space in the year to come.<\/p>\n <\/p>\n Introducing LinkedIn Dynamic Ads in Campaign Manager<\/a>\u00a0\u2013 Now it gets easier to personalize ads to your target audience as LinkedIn Dynamic Ads has been made available directly in Campaign Manager.<\/p>\n <\/p>\n Match the intent of a search with close variants<\/a>\u00a0\u2013 With this update, exact match close variant is set to include the close variations that have the same meaning as your keyword.<\/p>\n <\/p>\n Google Lets Advertisers Add a Third Headline to Text Ads<\/a>\u00a0– With this update, Google announced that they were adding an additional headline and description to the text ads.<\/p>\n <\/p>\n [NEW PRODUCT] Amazon Ads Negative Keywords Tool<\/a>\u00a0\u2013\u00a0Knowing that advertisers are keen to invest in Amazon ads and want it to bring in profitable returns, we have devised a tool that helps advertisers with negative keywords. Earlier launched for\u00a0Google Ads<\/a>\u00a0and\u00a0Bing Ads<\/a>, we thought it was best to extend this offering for Amazon users as well<\/p>\n <\/p>\n [New Product] Responsive Search Ads Preview Tool<\/a>\u00a0\u2013 Try our Responsive Search Ads Preview Tool to create multiple ad copies in the new ad format and share it across with clients or team for their perusal.<\/p>\n <\/p>\n Better ROI for Less Work: Introducing Automated Bidding for Sponsored Content on LinkedIn<\/a>\u00a0\u2013 LinkedIn now helps advertisers find the perfect bid for Sponsored content campaigns with the launch of Automated Bidding.<\/p>\n <\/p>\n <\/p>\n YouTube to Roll Out Non-Skippable Ads to All Creators<\/a>\u00a0\u2013 Now more YouTube advertisers can enable non-skippable ads, which was earlier available for select creators. They can also track audience engagement and revenue driven from these ads.\u00a0Matt Southern<\/a>\u00a0shares more details about it.<\/p>\n","protected":false},"excerpt":{"rendered":" From Google updating text ads with additional headline and description, to making changes to targeting exclusions in GDN campaigns, the\u00a0third quarter of this year displayed an array of transitions that are all set to change the way we perceive paid search advertising. Here is a recap of the top ppc posts from the third quarter.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-7141","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=7141"}],"version-history":[{"count":2,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7141\/revisions"}],"predecessor-version":[{"id":7148,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7141\/revisions\/7148"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=7141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=7141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=7141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"quora](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/08\/quora-ads-optimize-for-conversions.png\")
\n![\"exact](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/09\/exact-match-close-variant-change.png\")
\n![\"linkedin](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/09\/linkedin-automated-bidding.jpg\")
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