{"id":7149,"date":"2018-10-08T18:35:40","date_gmt":"2018-10-08T13:05:40","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7149"},"modified":"2018-10-08T18:35:40","modified_gmt":"2018-10-08T13:05:40","slug":"weekly-ppc-news-bing-ads-multi-language-targeting-display-ad-retargeting-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-ads-multi-language-targeting-display-ad-retargeting-and-more\/","title":{"rendered":"Weekly PPC News &#8211; Bing Ads Multi-language Targeting, Display Ad Retargeting and more"},"content":{"rendered":"<p class=\"lead\" class=\"lead\">This week\u2019s PPC news discusses about Bing Ads&#8217; new multi-language targeting at campaign level, copying your columns preferences to new UI, winning with display ads retageting, succeeding with LinkedIn&#8217;s campaign manger and more.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/october-2018\/expand-your-global-reach-with-multiple-language-targeting\" target=\"_blank\" rel=\"noopener\">Expand your global reach with Multiple Language Targeting<\/a>\u00a0&#8211; Now, advertises can choose from multiple Bing Ads languages at the campaign level and target customers for more precise targeting.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/10\/bing-ads-multiple-language-targeting.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"449\" class=\"aligncenter size-full wp-image-7151\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/10\/bing-ads-multiple-language-targeting.png\" alt=\"bing ads multiple language targeting\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.google\/products\/ads\/youtube-adweek-2018\/\" target=\"_blank\" rel=\"noopener\">From discovery to click, new YouTube ads capabilities for more effective video storytelling<\/a>\u00a0&#8211; Google announced that new capabilities had been introduced to make advertisers use the prowess of YouTube and Google.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/paid-media-multi-channel-strategy\/271197\" target=\"_blank\" rel=\"noopener\">How to Start a Paid Media Multi-Channel Strategy<\/a>\u00a0&#8211; Using multiple channels to connect with your audiences?\u00a0<a href=\"https:\/\/twitter.com\/SusanEDub\" target=\"_blank\" rel=\"noopener noreferrer\">Susan Wenogard<\/a>\u00a0shares few advice to follow to make your multi approach strategy work.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9155008\" target=\"_blank\" rel=\"noopener\">Copy your column preferences to the new Google Ads experience<\/a>\u00a0&#8211; Now Google makes it easy to copy your column preferences from previous UI to new one. Learn about the steps from this post.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/10\/column-preference-google-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"167\" class=\"aligncenter size-full wp-image-7153\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/10\/column-preference-google-ads.png\" alt=\"column preference google ads\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ppchero.com\/google-sheets-query-functions-for-ppc\/\" target=\"_blank\" rel=\"noopener\">Google Sheets Query Function Need-to-Knows For PPC<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/BrianaOgle2\" target=\"_blank\" rel=\"noopener\">Briana Ogle\u00a0<\/a>\u00a0shares some of the key things to learn about Google Sheets&#8217; query function appropriately to build an effective PPC report.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/grouptwentyseven.com\/blog\/3-ppc-changes-that-might-scare-you\/\" target=\"_blank\" rel=\"noopener\">3 PPC Changes That Might Scare You<\/a>\u00a0&#8211; The three recent changes that shook the PPC industry. <a href=\"https:\/\/grouptwentyseven.com\/blog\/3-ppc-changes-that-might-scare-you\/\" target=\"_blank\" rel=\"noopener\">Pauline Jakober<\/a> shares what they were and why it is a need-of-the-hour to stay updated with such important changes.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.acquisio.com\/blog\/agency\/win-back-customers-with-display-ad-retargeting\/\" target=\"_blank\" rel=\"noopener\">How to Win Back Customers with Display Ad Retargeting<\/a>\u00a0&#8211; Acquiring new customers is an ongoing task, but so is the task to bring back old customers or the ones who left half-way. Here is all that you need to know about retargeting and how to effectively use it.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/10\/google-ads-retargeting-audience.png\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"423\" class=\"aligncenter size-full wp-image-7155\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/10\/google-ads-retargeting-audience.png\" alt=\"google ads retargeting audience\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2018\/how-to-succeed-with-linkedin-campaign-manager\" target=\"_blank\" rel=\"noopener\">Our 6 Finest Suggestions for Succeeding with LinkedIn Campaign Manager<\/a>\u00a0&#8211;\u00a0<a href=\"https:\/\/twitter.com\/amrynnie\" target=\"_blank\" rel=\"noopener\">Alex Rynne<\/a>\u00a0shares the effective ways with which you can improve your success story with LinkedIn&#8217;s campaign manager<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week\u2019s PPC news discusses about Bing Ads&#8217; new multi-language targeting at campaign level, copying your columns preferences to new UI, winning with display ads retageting, succeeding with LinkedIn&#8217;s campaign manger and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-7149","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=7149"}],"version-history":[{"count":4,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7149\/revisions"}],"predecessor-version":[{"id":7157,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7149\/revisions\/7157"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=7149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=7149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=7149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}