{"id":7185,"date":"2018-10-15T14:35:15","date_gmt":"2018-10-15T09:05:15","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7185"},"modified":"2018-10-15T20:28:19","modified_gmt":"2018-10-15T14:58:19","slug":"weekly-ppc-news-google-ads-parallel-tracking-guide-bing-ads-editor-in-market-audiences-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-ads-parallel-tracking-guide-bing-ads-editor-in-market-audiences-and-more\/","title":{"rendered":"Weekly PPC News &#8211; Google Ads Parallel Tracking Guide, Bing Ads Editor In-market audiences and more"},"content":{"rendered":"<p class=\"lead\">This week&#8217;s PPC news recap covers about in-market audience in Bing Ads Editor, Amazon Ads, Marketplace Appstore and Service Provider Network, improving your Google Shopping Ads by building a keyword strategy and more.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/october-2018\/save-time-managing-in-market-audiences-in-bing-ads-editor\" target=\"_blank\" rel=\"noopener\">Save time managing In-market Audiences in Bing Ads Editor<\/a>\u00a0&#8211; Now create, modify or delete in-market audience and negative audiences in bulk with this new Bing Ads Editor release.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/10\/in-market-audience.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2256\" height=\"1429\" class=\"aligncenter size-full wp-image-7186\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/10\/in-market-audience.png\" alt=\"in-market audience\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/connect-with-people-earlier-in-the-customer-journey-with-instant-forms\" target=\"_blank\" rel=\"noopener\">Connect with People Earlier in the Customer Journey with Instant Forms<\/a>\u00a0&#8211; Businesses can now include Instant Forms in their ad campaigns to help connect with people at an early stage.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.clixmarketing.com\/blog\/2018\/10\/09\/linkedin-fixes-issue-with-low-quality-clicks\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Fixes Issue With Low-Quality Clicks<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noopener\">Robert Brady<\/a> shares about LinkedIn&#8217;s decision to change how they will calculate billable clicks to your sponsored content.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/business.quora.com\/Introducing-the-Quora-Ads-QuickStart-Program\" target=\"_blank\" rel=\"noopener\">Introducing the Quora Ads QuickStart Program<\/a>\u00a0&#8211; Get started with Quora Ads, with the new Quickstart program. It intends to help advertisers get insights and experts inputs on how to make advertising on Quora a success.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.lunametrics.com\/blog\/2018\/10\/11\/google-ads-parallel-tracking\/\" target=\"_blank\" rel=\"noopener\">Google Ads Parallel Tracking Guide<\/a>\u00a0&#8211; Parallel Tracking is all set to go live by end of the month. <a href=\"https:\/\/twitter.com\/So_Eppalled\" target=\"_blank\" rel=\"noopener\">Nick Eppinger<\/a> shares some best practices that advertisers must follow to make the switch tad bit easier.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/10\/parallel-tracking-google-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"324\" class=\"aligncenter size-full wp-image-7189\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/10\/parallel-tracking-google-ads.png\" alt=\"parallel tracking google ads\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/metrictheory.com\/blog\/holiday-feed-strategy-including-key-terms-in-your-google-shopping-feed\/\" target=\"_blank\" rel=\"noopener\">Holiday Feed Strategy: Including Key Terms in Your Google Shopping Feed<\/a>\u00a0&#8211; With shopping season about to come, here is how you can optimize your Google Shopping campaigns by focusing on a keyword strategy with top holiday search terms.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-metrics-to-monitor\/272781\/\" target=\"_blank\" rel=\"noopener\">5 Essential Google Ads PPC Metrics to Optimize<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/adamproehl?lang=en\" target=\"_blank\" rel=\"noopener\">Adam Proehl<\/a> shares the starting point metrics that advertisers could use to optimize their PPC performance. Learn about what these metrics are and why they are important.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2018\/b2b-marketing-roi-linkedin-conversion-tracking\" target=\"_blank\" rel=\"noopener\">A Powerful Combination: Using LinkedIn Conversion Tracking + Marketing Automation<\/a>\u00a0&#8211; Here&#8217;s <a href=\"https:\/\/twitter.com\/adesai13\" target=\"_blank\" rel=\"noopener\">Arjun Desai<\/a> discussing about integrating marketing automation with conversion tracking and the perks of doing so.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertising.amazon.com\/blog\/2-new-ways-to-manage-advertising?ref_=blog-list\" target=\"_blank\" rel=\"noopener\">Sellers: Announcing 2 new ways to manage your advertising\u00a0<\/a>\u00a0&#8211; Amazon offers two new resources to help advertisers with their strategy. One is Marketplace Appstore and the other is Service Provider Network. Learn more about it here.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s PPC news recap covers about in-market audience in Bing Ads Editor, Amazon Ads, Marketplace Appstore and Service Provider Network, improving your Google Shopping Ads by building a keyword strategy and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-7185","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=7185"}],"version-history":[{"count":6,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7185\/revisions"}],"predecessor-version":[{"id":7193,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7185\/revisions\/7193"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=7185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=7185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=7185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}