{"id":7223,"date":"2018-10-30T19:03:41","date_gmt":"2018-10-30T13:33:41","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7223"},"modified":"2018-10-30T19:03:41","modified_gmt":"2018-10-30T13:33:41","slug":"smx-east-2018-presentations-paid-search","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/smx-east-2018-presentations-paid-search\/","title":{"rendered":"SMX East 2018, Presentations (Paid Search)"},"content":{"rendered":"

SMX East<\/a> was held between Oct 24 & 25, 2018 where marketers across the globe shared presentations about search marketing, SEO and SEM. Here we list down some of the presentations given about Paid Search<\/p>\n

<\/p>\n\"SMX<\/a>\n

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1. Audience Selection: It’s Not About Being Inclusive<\/a>\u00a0by Jon Kagan<\/a><\/p>\n

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2. Target Better, Spend Less<\/a> By Justin Freid<\/a><\/p>\n

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3. Close Variants and Geo Targets<\/a>\u00a0By Frederick Vallaeys<\/a><\/p>\n

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4.\u00a0PPC Testing in Low Volume Accounts<\/a> By Amalia Fowler<\/a><\/p>\n

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5.\u00a0Testing Into The Future – SEM’s New Best Practices<\/a> By Aaron Levy<\/a><\/p>\n

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6.\u00a0Getting the Most out of Google Ads & Bing Ads Interfaces & Editors<\/a> By Ted Ives<\/a><\/p>\n

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7.\u00a0Working in the Google Ads UI Without Losing Your Mind<\/a> By Julie Bacchini<\/a><\/p>\n

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8.\u00a0Convert More Ad Clicks<\/a> By InstaPage<\/a><\/p>\n

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9.\u00a0Voice Search, ChatBots, and Digital Assistants: Optimizing Customer Experience in the Age of Conversation<\/a> By Purna Virji<\/a><\/p>\n

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10.\u00a0Paid Search Fundamentals: How to Succeed in Paid Search Advertising<\/a> By Matt Van Wagner<\/a><\/p>\n

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11.\u00a0Welcome to the Jungle: The Rise of Amazon Ads<\/a> By Marin Software<\/a><\/p>\n

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12.\u00a0Structuring Your SEM Accounts for Machine Learning Success<\/a> By Acquisio<\/a><\/p>\n

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13.\u00a0Driving In-Store via Paid Search<\/a> By Kerry Curran<\/a><\/p>\n

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14.\u00a0Winning B2B Strategies with Facebook Ads<\/a> By Michelle Morgan<\/a><\/p>\n

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15.\u00a0Facebook Advertising Success<\/a> By Veronica McGhee<\/a><\/p>\n

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Related Links:<\/strong><\/p>\n