{"id":7270,"date":"2018-11-14T16:52:58","date_gmt":"2018-11-14T11:22:58","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7270"},"modified":"2018-11-14T16:52:58","modified_gmt":"2018-11-14T11:22:58","slug":"ppcchat-facebook-and-instagram-video-ads-13-nov-2018","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-facebook-and-instagram-video-ads-13-nov-2018\/","title":{"rendered":"PPCChat | Facebook and Instagram Video Ads | 13 Nov, 2018"},"content":{"rendered":"

This week\u2019s PPCChat session was hosted by Akvile DeFazio<\/a>.\u00a0PPC experts discussed about facing challenges while using Facebook and Instagram video ads, feedback on Facebook’s Video Creation Kit, using shorter vs longer duration video ads and more.<\/p>\n

<\/p>\n\"PPCChat\"\n

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Here is the screencap of the discussion that took place.<\/p>\n

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Q1: To better direct our conversation, are you currently testing video ads on Facebook and\/or Instagram? If so, are you seeing success over static image counterparts? \u00a0If not, how come?<\/strong><\/h4>\n

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I’m learning that video ads don’t perform well on Lead Gen Ads in Facebook. Static is better for me. –\u00a0@clickflickca<\/span><\/a><\/p>\n

We\u2019re testing them in both channels and have seen impressive increases in CTR, engagement, leads, and even conversions, coming from our video ads, though some of the metrics vary by campaign objective. –\u00a0@AkvileDeFazio<\/span><\/a><\/p>\n

Very limited video testing, mainly due to lack of video assets. When I’ve used them they’ve done well. –\u00a0@robert_brady<\/span><\/a><\/p>\n

we definitely are, and we are seeing better engagement over static image. I wouldn’t say we have stat sig data on better ‘success’ but much higher reach and engagement for sure. –\u00a0@JuliaVyse<\/span><\/a><\/p>\n

No I am not unfortunately. Mostly because I’m still trying to convince clients video does not have to be expensive and is the next step for them in advertising. –\u00a0@StephanieErne<\/span><\/a><\/p>\n

I don\u2019t know if I\u2019d say I\u2019m testing But yes we are using them. We like using them in the upper funnel and prefer moving them lower in the funnel with watch % rather than a static image \u201cengagers.\u201d Viewing is more engaged than a \u201cliker\u201d –\u00a0@markpgus<\/span><\/a><\/p>\n

Yes, LOVE video ads! I’ve seen a lot of success running them in prospecting campaigns with brand awareness objective and interest-based targeting. Success defined as % video watched and click throughs. –\u00a0@ericdfarmer<\/span><\/a><\/p>\n

We don’t see more clicks, but the clicks we do get are more engaged on the site. –\u00a0@amaliaefowler<\/span><\/a><\/p>\n

Definitely want to… but just a case of getting the creative together. –\u00a0@HayleyDeee<\/span><\/a><\/p>\n

I have not done a ton with video ads to date, hoping to get more opportunity to do so in the very near future! –\u00a0@NeptuneMoon<\/span><\/a><\/p>\n

Yes, on both. Performance has been a mixed bag. –\u00a0@JonKagan<\/span><\/a><\/p>\n

We do for clients, especially if they don’t have a strong brand in market –\u00a0@duanebrown<\/span><\/a><\/p>\n

We currently aren’t running video ads on Facebook or Instagram. The video ads we’ve run in recent years have just been through AdWords, and not all clients are interested in running video ads (or don’t have the creative resources). As for our Facebook campaigns, they’ve just been image-based campaigns so far to target top-of-funnel and geographic audiences. –\u00a0@marccxmedia<\/span><\/a><\/p>\n

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Q2: Sounds like creating video is a top one. What are some of the biggest challenges that you are facing when it comes to Facebook and Instagram Video Ads?<\/strong><\/h4>\n

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Sometimes it’s just the simple creation of the video content itself. Do we want professional\/polished or raw footage for content.\u00a0\u00a0\u2013\u00a0@clickflickca<\/span><\/a><\/p>\n

creating video, getting clients buy-in, and actually getting good quality video from people\u00a0\u2013\u00a0@amaliaefowler<\/span><\/a><\/p>\n

For us, video is often met with hesitation bringing it up to clients that have not yet created any video content. Many believe they need more budget, staff, and high end equipment to product, when in fact, that\u2019s a misconception given the tools available.\u00a0\u2013\u00a0@AkvileDeFazio<\/span><\/a><\/p>\n

I am stubborn, and have trouble accepting auto-start\/non skippable video ad units as a good measure of success\u00a0 –\u00a0@JonKagan<\/span><\/a><\/p>\n

production cost mostly, with a side of Facebook giving different advice to me vs the creative team. that’s not cool.\u00a0\u2013\u00a0@JuliaVyse<\/span><\/a><\/p>\n

1. Getting the creative to align with the overall objective. 2. Getting good creative.\u00a0\u2013\u00a0@ericdfarmer<\/span><\/a><\/p>\n

Having assets available or the ability for them to be created is the first challenge. It often just stops cold there.\u00a0\u2013\u00a0@NeptuneMoon<\/span><\/a><\/p>\n

I’ve found that budget for video retargeting on Instagram or Facebook is a much easier approval to get before dipping into prospecting. –\u00a0@JoeButch<\/span><\/a><\/p>\n

Getting a video that would get approved. I personally would love to run raw video, but that\u2019s more difficult to pass through management as they view it as low quality\u2026 and of course they won\u2019t spend \u00a0on something professional\u00a0\u00a0\u2013\u00a0@markpgus<\/span><\/a><\/p>\n

without a doubt the video creation itself…figuring out the creative direction, timeline priority, etc –\u00a0@jlash_digital<\/span><\/a><\/p>\n

Sometimes clients have not thought about video and don’t have the assets ready. Or do’t have the means to make a good quality video.\u00a0–\u00a0@duanebrown<\/span><\/a><\/p>\n

Again, it’s whether clients come to us for AdWords services or Facebook Ads services. And also what creative resources they have when it comes to video.\u00a0–\u00a0@marccxmedia<\/span><\/a><\/p>\n

Besides the creative part. Clients seem to think it is not for them and only for the bigger brands. Also they sometimes lack creativeness themselves so it is hard for them to imagine what a video should look like.\u00a0\u2013\u00a0@StephanieErne<\/span><\/a><\/p>\n

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Q3: FB recently launched their Video Creation Kit in the ad level where you can use images & easily create your own video ads using special fx. Have you tested it out yet? Great for launching while waiting for new client video assets or if your clients don\u2019t have any.<\/strong><\/h4>\n

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If you mean taking existing photos to animate video, I think it’s great to have those options.\u00a0\u2013\u00a0@clickflickca<\/span><\/a><\/p>\n

nope, out clients to shell out $ for 3rd party, for reasons I can’t explain.\u00a0–\u00a0@JonKagan<\/span><\/a><\/p>\n

I have not used this personally, but would love to hear from those who have.\u00a0Has anyone seen any good examples of these video ad types live? \u2013\u00a0@ericdfarmer<\/span><\/a><\/p>\n

Last week, we created some new ads for a client that won’t have new video assets until mid-next month using this new feature. While it’s a tool w\/ minimal features, it does the trick. Image vs Video early results:<\/p>\n