{"id":7282,"date":"2018-11-16T15:12:41","date_gmt":"2018-11-16T09:42:41","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7282"},"modified":"2018-11-16T22:13:42","modified_gmt":"2018-11-16T16:43:42","slug":"monthly-roundup-top-ppc-post-oct-2018","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-post-oct-2018\/","title":{"rendered":"Monthly Roundup | Top PPC Posts – Oct 2018"},"content":{"rendered":"

Missed out on top PPC posts published in the month of October? Here\u2019s a quick recap of what was trending.\u00a0Merkle released its Q3 Digital Marketing Report, new segment types introduces to measure store visits, new predefined reports to come in Reports Editor and more news covered in this month\u2019s recap of Top PPC News.<\/p>\n

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Store visits \u201cNew vs. Returning\u201d segmentation now available<\/a>\u00a0\u2013 Advertisers can now measure store visits from repeat and new customers, with the help of new vs returning segment types.<\/p>\n

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New predefined landing page reports<\/a>\u00a0– Advertisers will soon be able to to chart two predefined reports (Landing Page Report and Expanded Landing Pages Report) in the Report Editor. More details about this update in this post.<\/p>\n\"google<\/a>\n

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Merkle Q3 2018 Digital Marketing Report Released<\/a>\u00a0– Get insights and key findings from the Digital Marketing Report for Quarter 3, 2018. For key highlights from the report click here<\/a>.<\/p>\n

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Expand your global reach with Multiple Language Targeting<\/a>\u00a0\u2013 Now, advertises can choose from multiple Bing Ads languages at the campaign level and target customers for more precise targeting.<\/p>\n

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A smarter way to target your audience with Bing Ads and LinkedIn<\/a>\u00a0\u2013 In the process of integrating LinkedIn with Bing Ads, now advertisers can make use of Profile Targeting for their campaigns on Bing\u2019s platform.<\/p>\n

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Facebook Attribution: A Measurement Tool for Today\u2019s Digital Advertising Landscape<\/a>\u00a0\u2013 Facebook introduces a new measurement tool, Facebook Attribution, to give advertisers a holistic view of their customer\u2019s journey.<\/p>\n\"facebook\n

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Sellers: Announcing 2 new ways to manage your advertising\u00a0<\/a>\u00a0\u2013 Amazon offers two new resources to help advertisers with their strategy. One is Marketplace Appstore and the other is Service Provider Network. Learn more about it here.<\/p>\n

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Use parallel tracking for fast load times and a great user experience<\/a>\u00a0– From October 30th, Parallel Tracking has been made mandatory for all Google Ads accounts. Here is a helpful guide by\u00a0\u00a0Nick Eppinger<\/a>\u00a0where he shares some best practices that advertisers must follow to make the switch tad bit easier.<\/p>\n

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Introducing the Quora Ads QuickStart Program<\/a>\u00a0\u2013 Get started with Quora Ads, with the new Quickstart program. It intends to help advertisers get insights and experts inputs on how to make advertising on Quora a success.<\/p>\n

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From discovery to click, new YouTube ads capabilities for more effective video storytelling<\/a>\u00a0\u2013 Google announced that new capabilities had been introduced to make advertisers use the prowess of YouTube and Google.<\/p>\n

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Related Links:<\/strong><\/p>\n