{"id":73,"date":"2015-05-12T17:45:47","date_gmt":"2015-05-12T12:15:47","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=73"},"modified":"2017-07-06T22:35:56","modified_gmt":"2017-07-06T17:05:56","slug":"weekly-ppc-news-google-announces-new-mobile-friendly-tools-formats","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-announces-new-mobile-friendly-tools-formats\/","title":{"rendered":"Weekly PPC News &#8211; Google announces new mobile-friendly tools &#038; formats"},"content":{"rendered":"<p class=\"lead\">With\u00a0Google improving\u00a0its mobile search user experience, marketers have a lot to look out for. Other than the announcement from Google, here are a couple of articles that will help you plan your negative keywords group better, understand the keyword match types better and more.<\/p>\n<p><!--more--><\/p>\n<p>Check out\u00a0the following\u00a0curated links on PPC:<\/p>\n<p>&nbsp;<\/p>\n<p>1.\u00a0<a href=\"http:\/\/adwords.blogspot.in\/2015\/05\/building-for-next-moment.html\">Google&#8217;s announcements on AdWords updates<\/a><\/p>\n<p>Seeing the tremendous opportunity Mobile offers to marketers, Google has modified the display\u00a0and\u00a0user experience for search results on mobile devices.The marketers, on the other hand, have been offered a new reporting dashboard and tools to help them make their campaigns constructive.<\/p>\n<p>&nbsp;<\/p>\n<p>2.\u00a0<a href=\"http:\/\/metrictheory.com\/negative-keyword-match-types-when-to-use-broad-match\/\">Negative Keyword Match Types \u2013 When to Use Broad Match<\/a><\/p>\n<p>How to effectively\u00a0use negative broad match keywords\u00a0to\u00a0filter\u00a0unwanted traffic without affecting the valuable search queries that marketers would want to focus on.<\/p>\n<p>&nbsp;<\/p>\n<p>3. <a href=\"http:\/\/www.business2community.com\/online-marketing\/3-trends-will-change-future-online-advertising-01218887\">3\u00a0Trends That Will Change the Future of Online Advertising<\/a><\/p>\n<p>With PPC\u00a0constantly getting updated\u00a0and improved, this article bring the 3 trends that will influence future of online advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>4.\u00a0<a href=\"http:\/\/searchenginewatch.com\/sew\/how-to\/2406845\/13-expert-tips-for-mobile-ppc\">13 tips for mobile PPC<\/a><\/p>\n<p>PPC experts share tips\u00a0for successful mobile PPC. It includes one tip from <a href=\"http:\/\/twitter.com\/kshashi\">Shashikant Kore<\/a>, Co-founder of Karooya.<\/p>\n<p>&nbsp;<\/p>\n<p>5.\u00a0<a href=\"http:\/\/www.rimmkaufman.com\/blog\/still-pays-multiple-match-types-adwords-keyword\/04052015\/\">It still pays to have multiple match types Adwords keywords<\/a><\/p>\n<p>Though Close Variant\u00a0Matching is assumed to have made\u00a0the difference in value of\u00a0multiple match types insignificant,\u00a0the article presents a different facet to it.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/free-adwords-script-to-analyze-quality-score-in-detail\/\" target=\"_blank\" rel=\"noopener noreferrer\">Free AdWords Script to Analyze Quality Score in Detail<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\">Free AdWords Audit Report<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/adwords-script-identify-duplicate-keywords-including-close-variants\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Script to Identify Duplicate Keywords, Including Close Variants<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With\u00a0Google improving\u00a0its mobile search user experience, marketers have a lot to look out for. Other than the announcement from Google, here are a couple of articles that will help you plan your negative keywords group better, understand the keyword match types better and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":11,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/73\/revisions"}],"predecessor-version":[{"id":5086,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/73\/revisions\/5086"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=73"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=73"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}