{"id":7433,"date":"2018-12-18T10:17:35","date_gmt":"2018-12-18T04:47:35","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7433"},"modified":"2020-06-22T18:46:30","modified_gmt":"2020-06-22T13:16:30","slug":"top-bing-ads-announcements-from-2018","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-bing-ads-announcements-from-2018\/","title":{"rendered":"Top Bing Ads Announcements from 2018"},"content":{"rendered":"

Year 2018 had Bing Ads make some significant changes and improvements in their platform to stay at-par with Google Ads and also optimize it for its advertisers. Some of the key changes announced were, new importing features, updating Expanded Text Ads and Exact match close variants, and more.<\/p>\n

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Updating Exact Match Close Variants and Expanded Text Ads<\/strong><\/p>\n

Drive more volume with exact match close variants updates<\/a>\u00a0\u2013 With this announcement Bing Ads updated the exact match close variant to also include reordered or reworded keywords. Currently this has been made available for select markets.<\/p>\n

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Help improve ad engagement with updates to Expanded Text Ads<\/a>\u00a0\u2013 This is the official announcement by Bing Ads on the Expanded Text Ads change that now offers an additional headline and description.<\/p>\n\"New\n

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Reporting Made Easy\u00a0 & More Insightful With New Enhancements\u00a0& Audience\u00a0Segmentation<\/b><\/p>\n

Audience targeting reports at your fingertips<\/a>\u00a0\u2013 Bing Ads announced the addition of Audience Segmentation to their Segmentation feature. With this new update, advertisers can get insight into their audience and evaluate their performance.<\/p>\n

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Save time with new Reporting enhancements<\/a>\u00a0\u2013 Bing Ads rolls out saving, sharing and scheduling inline download reports and an updated Overview tab to help advertises get valuable information.<\/p>\n\"overview\n

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Optimizing Performance With New Bidding Strategies, Price Extension & Multi-Language Targeting<\/b><\/p>\n

Automated bidding strategies: Target CPA and Maximize Conversions<\/a>\u00a0\u2013 Now you have more options to help you achieve your performance goals. Try out the new Target CPA and Maximum Conversions bidding strategies, made available last week.<\/p>\n

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Expand your global reach with Multiple Language Targeting<\/a>\u00a0\u2013 Now, advertises can choose from multiple Bing Ads languages at the campaign level and target customers for more precise targeting.<\/p>\n

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Show the right product at the right time with Bing Ads Price Extensions<\/a>\u00a0\u2013 Now you can induce purchase decision by showing the right product or service in Bing search results. Currently available to limited market, this extension will soon be rolled out to all markets.<\/p>\n\"bing\n

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LinkedIn Integration Bettered & Importing From AdWords Optimized With New Features<\/strong><\/p>\n

A smarter way to target your audience with Bing Ads and LinkedIn<\/a>\u00a0\u2013 In the process of integrating LinkedIn with Bing Ads, now advertisers can make use of Profile Targeting for their campaigns on Bing\u2019s platform.<\/p>\n

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New features for importing your campaigns from AdWords to Bing Ads<\/a>\u00a0\u2013 After announcing Automated Imports, the last year, Bing Ads has been in the process of evolving it more to help advertisers spend less time and gain more from this feature. Here is an update of some of the new options introduced.<\/p>\n\"advanced\n

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AI Powered Features<\/strong><\/p>\n

Automated Extensions, powered by AI, help improve your ad\u2019s visibility and performance<\/a>\u00a0\u2013 With this announcement Bing Ads added another AI powered solution to their platform by updating the Automated Extensions with reporting and opt-out.<\/p>\n

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Competition tab, performance insights and location recommendations: 3 new AI powered features<\/a>\u00a0\u2013 Google introduces new competition tab, location targeting recommendations and performance insights powered by AI<\/p>\n

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Track your campaign goals with AI-powered Performance Targets<\/a>\u00a0– Yet another AI powered feature that lets advertisers set targets and track the performance of the metrics selected. All done in order to understand how your campaign\/ ad group is functioning towards the targets despite seasonal changes.<\/p>\n

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Related Links:<\/strong><\/p>\n