{"id":7458,"date":"2018-12-21T11:29:08","date_gmt":"2018-12-21T05:59:08","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7458"},"modified":"2018-12-21T14:43:38","modified_gmt":"2018-12-21T09:13:38","slug":"top-amazon-ads-announcements-from-2018","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/top-amazon-ads-announcements-from-2018\/","title":{"rendered":"Top Amazon Ads Announcements From 2018"},"content":{"rendered":"

Amazon has been stepping up its game to match up to its contemporaries. This year, they have been giving stiff competition<\/a> to Google Ads, weighing their options to ensure a positive user experience and optimizing their platform as a result. Here is a look at some of the top announcements that Amazon Ads made this year.<\/p>\n

<\/p>\n\"AmazonAdvertising\"<\/a>\n

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New Amazon Portfolio Feature For Sponsored Products & Sponsored Brands<\/a>\u00a0\u2013 This post shares details about the new feature \u2018Amazon Portfolio\u2019 added to help advertisers track their spend on Sponsored Products and Brands.<\/p>\n

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Introducing retail insights, now available to advertisers in beta<\/a>\u00a0\u2013 The retail insights report intends to provide advertisers with insights about the shopping activities of their products before, after and during the advertising campaigns.<\/p>\n

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Sellers: Announcing 2 new ways to manage your advertising\u00a0<\/a>\u00a0\u2013 Amazon offers two new resources to help advertisers with their strategy. One is Marketplace Appstore and the other is Service Provider Network. Learn more about it here.<\/p>\n

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Introducing Amazon Sponsored Products New Product Targeting Features<\/a>\u00a0\u2013 Here is a post that discusses about Product Targeting which allows advertisers to target customers by product, its benefits and other details that you would wish to know before using this feature.<\/p>\n

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Rebranding of Amazon Ads<\/a> – With this announcement, Amazon retired Amazon Media Group, Amazon marketing Services and Amazon Advertising Platform and clubbed it all under one unified name, Amazon Advertising.<\/p>\n

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Introducing improved campaign manager features for easier and faster campaign creation and optimizations<\/a>\u00a0– To help advertisers improve their Sponsored Products and Sponsored Brands, Amazon Ads launched new campaign creation and management tools, which included bulk editing, data exporting etc.<\/p>\n

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New for Sponsored Products: automated notifications & recommendations to better manage daily budgets<\/a>\u00a0– Now advertisers can be quickly notified when their budget has got exhausted and maintain the continuity of your campaigns with this new feature. Also see budget recommendations for your campaigns.<\/p>\n

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Introducing new performance dashboard to visualize campaign data and trends<\/a>\u00a0– This new interactive perfromance dashboard helps advertisers visualize the campaign data to optimize campaign faster and easily.<\/p>\n

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