{"id":7481,"date":"2018-12-31T15:56:04","date_gmt":"2018-12-31T10:26:04","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7481"},"modified":"2018-12-31T15:57:23","modified_gmt":"2018-12-31T10:27:23","slug":"weekly-ppc-news-facebook-expanding-into-search-ads-ppc-changes-to-impact-2019-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-facebook-expanding-into-search-ads-ppc-changes-to-impact-2019-and-more\/","title":{"rendered":"Weekly PPC News &#8211; Facebook Expanding Into Search Ads, PPC Changes To Impact 2019 and more"},"content":{"rendered":"<p class=\"lead\">Before entering into year 2019, here is a quick recap of the top PPC news from last week which will shape up the PPC strategies for the New Year.<\/p>\n<p><!--more--><\/p>\n<p>Here is the last PPC News roundup of this year.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2018\/12\/27\/facebook-search-ads-implications\/\" target=\"_blank\" rel=\"noopener\">Facebook is expanding into Search Ads. What will this mean?<\/a>\u00a0&#8211;\u00a0<a href=\"https:\/\/twitter.com\/terezalitsa\" target=\"_blank\" rel=\"noopener\">Tereza Litsa<\/a> discusses what Facebook&#8217;s decision to experiment with Search Ads for select audience in USA and Canada, what constitutes this experiment and what to expect from it.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.cpcstrategy.com\/blog\/2018\/12\/amazon-video-ads\/\" target=\"_blank\" rel=\"noopener\">How to Set Up Amazon Video Ads<\/a> &#8211; The Amazon Video Ads, get displayed around Amazon&#8217;s product listings. Tara Johnson, shares how Amazon Video Advertising works, tips to get pro with it and how to get started with it.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.disruptiveadvertising.com\/ppc\/google-ads-quality-score\/\">The Definitive Guide to Your Google Ads Quality Score<\/a>\u00a0&#8211;\u00a0<span class=\"meta-author vcard author\"><span class=\"fn\">\u00a0A good Quality Score helps create high quality ads and not only that, it also effects your ad rank.\u00a0<a title=\"Posts by Ana Gotter\" href=\"https:\/\/twitter.com\/ana_gotter\" target=\"_blank\" rel=\"author noopener\">Ana Gotter<\/a>\u00a0discusses here, about Quality Score and how to increase it for your account.<\/span><\/span><\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/12\/quality-score-google-ads.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"173\" class=\"aligncenter size-full wp-image-7483\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/12\/quality-score-google-ads.jpg\" alt=\"quality score google ads\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-lower-facebook-ad-spend\/\" target=\"_blank\" rel=\"noopener\">How to Lower Your Facebook Ad Spend<\/a>\u00a0&#8211; Using Facebook ads to market your business? Want\u00a0to lower the cost while remaining effective? Here are\u00a0four tips to help you spend less on acquiring new customers.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/ppc-2018-the-changes-that-will-have-the-biggest-impact-on-advertisers-in-2019-309724\" target=\"_blank\" rel=\"noopener\">PPC 2018: These changes will have the biggest impact on advertisers in 2019<\/a>\u00a0&#8211; The 9 changes that took place this year, and is all set to shape how PPC advertisers function in the coming year, 2019. Ginny Marvin share the details.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.tryadhawk.com\/google-adwords\/google-shopping-guide\/\" target=\"_blank\" rel=\"noopener\">The Best Google Shopping Guide: An eCommerce Company\u2019s Best Friend<\/a>\u00a0&#8211; A step-by-step guide to setting up your Google Merchant Center account and getting started with your Shopping Campaigns on Google Ads. <a href=\"https:\/\/twitter.com\/danielppratt\" target=\"_blank\" rel=\"noopener\">Daniel Pratt<\/a> in this post.<\/p>\n<a href=\"https:\/\/blog.tryadhawk.com\/google-adwords\/google-shopping-guide\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7484 size-full\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/12\/GMC-dashboard.png\" alt=\"GMC dashboard\" width=\"1065\" height=\"628\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/tag\/roundup-2018\/\" target=\"_blank\" rel=\"noopener\">PPC Roundups From 2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before entering into year 2019, here is a quick recap of the top PPC news from last week which will shape up the PPC strategies for the New Year.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-7481","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=7481"}],"version-history":[{"count":4,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7481\/revisions"}],"predecessor-version":[{"id":7487,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7481\/revisions\/7487"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=7481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=7481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=7481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}