{"id":7516,"date":"2019-01-22T15:36:28","date_gmt":"2019-01-22T10:06:28","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7516"},"modified":"2020-11-25T23:09:16","modified_gmt":"2020-11-25T17:39:16","slug":"what-you-dont-know-about-the-new-auto-targeting-feature-in-amazon-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/what-you-dont-know-about-the-new-auto-targeting-feature-in-amazon-ads\/","title":{"rendered":"What You Don’t Know About The New Auto Targeting Feature In Sponsored Product Ads"},"content":{"rendered":"

Last year, Amazon Ads, introduced new targeting options<\/a> for the Sponsored Products Ads that lets advertisers target by product and fine-tune their automatic ads.<\/p>\n

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More about the new targeting features<\/strong><\/p>\n

In manual targeting Amazon added the option of ‘Product Targeting’ (along with already existing ‘Keyword Targeting’). With this option advertisers can now target specific categories or ASIN’s and further refine the targeting by brand, price and ratings. In addition, Amazon ads, also offered improved auto targeting for Automatic Targeted Campaigns, with which advertisers can choose how they wish to match the user’s search to their ads.<\/p>\n

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In this post we will drive our focus to the new Auto Targeting Features.<\/p>\n

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Automatic Campaign Targeting Updated<\/strong><\/p>\n

Previously on selecting Automatic Targeting, Amazon would target your ads to the top relevant searches basis your product information.<\/p>\n

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After your ad has been served, you could later access a downloadable report to view the performance.<\/p>\n\"old<\/a>\n

But, now Amazon Ads users opting for Automatic Targeting can choose how they want to match their ads with the user’s search terms and the pages viewed by them. Amazon announced 4 new default targeting defaults with automatic campaigns, which are:<\/p>\n