{"id":7553,"date":"2019-01-17T11:49:30","date_gmt":"2019-01-17T06:19:30","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7553"},"modified":"2019-07-18T23:24:16","modified_gmt":"2019-07-18T17:54:16","slug":"new-product-ad-performance-report-now-shows-ad-groups-with-missing-expanded-text-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/new-product-ad-performance-report-now-shows-ad-groups-with-missing-expanded-text-ads\/","title":{"rendered":"[NEW Product] Ad Performance Report Now Shows Ad Groups With Missing Expanded Text Ads&#8217;"},"content":{"rendered":"<p class=\"lead\">Last year Google updated the Expanded Text Ads to include an additional headline and description. In light of this change, we have updated our Ad Performance Report.<\/p>\n<p><!--more--><\/p>\n<p><strong>What is the Ad Performance Report?<\/strong><\/p>\n<p>This feature is part of our <a href=\"https:\/\/www.karooya.com\/features-and-benefits\" target=\"_blank\" rel=\"noopener\">Negative Keywords Tool<\/a>. It is a downloadable\u00a0XLS report with details of performance by ad copies.\u00a0This actionable report recommends which ads you should pause and which ones should be let run, along with a what-if analysis.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/01\/ad-performance-report-recommendations.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1325\" height=\"463\" class=\"aligncenter size-full wp-image-7560\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/01\/ad-performance-report-recommendations.png\" alt=\"ad performance report recommendations\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What it now includes?<\/strong><\/p>\n<p>We recently made some changes to the report considering the launch of the new 3 headline Expanded Text Ads. Here is what we offer in addition to analyzing your ads copies.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. Highlights ad groups with no active 3 Headline ETAs<\/strong><\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/01\/missing-3-headline-ETAs.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1348\" height=\"531\" class=\"aligncenter size-full wp-image-7555\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/01\/missing-3-headline-ETAs.png\" alt=\"missing 3 headline ETAs\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Compare Performance of 2 headline ETAs with 3 headline ETAs<\/strong><\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/01\/eta-adoption-comparison-summary.png\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"335\" class=\"aligncenter size-full wp-image-7563\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/01\/eta-adoption-comparison-summary.png\" alt=\" eta comparison summary\" \/><\/a>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/trello-attachments.s3.amazonaws.com\/5c07c52c0c9c228e4eb6a3b0\/600x283\/497ed64e101ab0f4918e779185c40e8b\/download_(2).png\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>To get hold of this report and analyze your Expanded text ads in the new format, sign up for our <a href=\"https:\/\/www.karooya.com\/\" target=\"_blank\" rel=\"noopener\">Negative Keywords Tool<\/a> and enjoy its many benefits.<\/p>\n<p>&nbsp;<\/p>\n<p>You can also try our AdWords Script <a href=\"https:\/\/www.karooya.com\/blog\/adwords-script-find-poor-performing-ads\/\" target=\"_blank\" rel=\"noopener\">here<\/a>\u00a0that analyzes your account for winning and poor performing ads.<\/p>\n<p>&nbsp;<\/p>\n<h4>If you are looking for more, here are the\u00a0<a href=\"https:\/\/www.karooya.com\/blog\/category\/karooya-adwords-script\/\">AdWords scripts published by Karooya<\/a>.<\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/performance-comparison-2-headline-etas-expanded-text-ads-vs-3-headline-etas\/\" target=\"_blank\" rel=\"noopener\">Performance Comparison &#8211; 2 Headline ETAs (Expanded Text Ads) vs 3 Headline ETAs<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/expanded-text-ads-truncation-and-how-it-affects-you\/\" target=\"_blank\" rel=\"noopener\">Expanded Text Ads Truncation and How It Affects Your Ad Message?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/expanded-text-ads-excel-template\/\" target=\"_blank\" rel=\"noopener\">AdWords Expanded Text Ads Excel Ad Template<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Last year Google updated the Expanded Text Ads to include an additional headline and description. In light of this change, we have updated our Ad Performance Report.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[12,9],"tags":[],"class_list":["post-7553","post","type-post","status-publish","format-standard","hentry","category-expanded-text-ads","category-karooya-product-updates"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=7553"}],"version-history":[{"count":6,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7553\/revisions"}],"predecessor-version":[{"id":7578,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7553\/revisions\/7578"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=7553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=7553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=7553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}