{"id":7583,"date":"2019-01-21T16:16:56","date_gmt":"2019-01-21T10:46:56","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7583"},"modified":"2019-01-21T22:16:53","modified_gmt":"2019-01-21T16:46:53","slug":"weekly-ppc-news-page-feeds-in-bing-ads-dsa-campaigns-call-to-action-extension-released-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-page-feeds-in-bing-ads-dsa-campaigns-call-to-action-extension-released-and-more\/","title":{"rendered":"Weekly PPC News &#8211; Page Feeds in Bing Ads DSA Campaigns, Call To Action Extension Released and more"},"content":{"rendered":"<p class=\"lead\" class=\"lead\">Welcome to this Week\u2019 PPC News recap! Bing Ads to soon launch page feeds in DSA campaigns, avoid these 5 mistakes in Facebook Ads, Karooya&#8217;s Ad Performance Report updated to include performance of 3 headline Expanded Text Ads and more.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/january-2019\/easily-manage-dynamic-search-ads-campaigns-with-page-feeds\" target=\"_blank\" rel=\"noopener\">Easily manage Dynamic Search Ads campaigns with page feeds<\/a>\u00a0&#8211; Save time in managing your DSA campaigns with the new Page Feeds, all set to be rolled out in the coming few weeks.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/01\/page-feeds-bing-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" class=\"aligncenter size-full wp-image-7584\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/01\/page-feeds-bing-ads.png\" alt=\"page feeds bing ads \" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.clixmarketing.com\/blog\/2019\/01\/16\/everything-you-need-to-know-about-the-new-call-to-action-extensions-for-youtube-ads\/\" target=\"_blank\" rel=\"noopener\">Everything You Need to Know About the New Call to Action Extensions for YouTube Ads<\/a>\u00a0&#8211; YouTube call-to-action overlaps are soon to be replaced with the newly released call-to-action extension. Joe Martinez looks into the new extension and the things advertisers must be aware of.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2019\/01\/15\/automate-success-PPC\/117619\/\" target=\"_blank\" rel=\"noopener\">How to automate yourself to success in PPC<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/SPlimmer_ESV\" target=\"_blank\" rel=\"noopener\">Steve Plimmer<\/a> discusses how to use automation to drive PPC success and achieve your KPI&#8217;s in a controlled and accountable way.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/5-facebook-ad-mistakes-could-be-hurting-you\/\" target=\"_blank\" rel=\"noopener\">5 Facebook Ad Mistakes That Could Be Hurting You<\/a>\u00a0&#8211; Here are the five issues that could impact your Facebook ad&#8217;s significantly and how to fix them without causing more harm.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.cpcstrategy.com\/blog\/2019\/01\/call-to-action-extensions-youtube\/\" target=\"_blank\" rel=\"noopener\">Google Adds Call-to-action Extensions for YouTube Ads<\/a>\u00a0&#8211; Greg Swan shares more insight about the newly released CTA extension for Amazon Ads and some recent performance data.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/metrictheory.com\/blog\/amazon-advertising-101-calculating-acos-setting-goals\/\" target=\"_blank\" rel=\"noopener\">Amazon Advertising 101: Calculating ACoS &amp; Setting Goals<\/a>\u00a0&#8211; Here are some of the commonly asked questions about Amazon advertising and setting the ACOS goals for your campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-amazon-ads-search-archival-tool-new-bidding-features-for-sponsored-products-and-more\/\" target=\"_blank\" rel=\"noopener\">Ad testing in a multi-format world of responsive search ads, three headlines and more<\/a>\u00a0&#8211; Ginny Marvin discuss with Brad Geddes about what the recent ad format changes in Google Ads, means for ad testing and what advertisers should be doing.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/january-2019\/microsoft-and-verizon-media-strengthen-search-partnership\" target=\"_blank\" rel=\"noopener\">Microsoft and Verizon Media strengthen search partnership<\/a>\u00a0&#8211; Through this expanded partnership search advertisers are promised of reaching a wider audience across the Bing Ads, Yahoo and AOL Network.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/new-product-ad-performance-report-now-shows-ad-groups-with-missing-expanded-text-ads\/\" target=\"_blank\" rel=\"noopener\">[NEW Product] Ad Performance Report Now Shows Ad Groups With Missing Expanded Text Ads\u2019<\/a>\u00a0&#8211;\u00a0We recently made some changes to the report considering the launch of the new 3 headline Expanded Text Ads. It not includes highlighting ad groups with missing 3 headline ETAs anc compares performance of 2 headline ETAs with 3 headline ETAs<\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/01\/ad-performance-report-recommendations.png\" alt=\"ad performance report recommendations\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this Week\u2019 PPC News recap! Bing Ads to soon launch page feeds in DSA campaigns, avoid these 5 mistakes in Facebook Ads, Karooya&#8217;s Ad Performance Report updated to include performance of 3 headline Expanded Text Ads and more.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-7583","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=7583"}],"version-history":[{"count":4,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7583\/revisions"}],"predecessor-version":[{"id":7588,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7583\/revisions\/7588"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=7583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=7583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=7583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}