{"id":7648,"date":"2019-02-05T11:47:27","date_gmt":"2019-02-05T06:17:27","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7648"},"modified":"2019-05-31T13:46:54","modified_gmt":"2019-05-31T08:16:54","slug":"adwords-script-compare-performance-of-etas-expanded-text-ads-3-headlines-vs-2-headlines","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/adwords-script-compare-performance-of-etas-expanded-text-ads-3-headlines-vs-2-headlines\/","title":{"rendered":"[AdWords Script] Compare Performance of ETAs (Expanded Text Ads) 3 Headlines vs 2 Headlines"},"content":{"rendered":"

An additional description and headline was added to the Expanded Text Ads last year. How have the updated ETAs performed when compared with the old format? We have an AdWords script to help find that.<\/p>\n

<\/p>\n

Here is what got changed in Expanded Text Ads:<\/p>\n\n\n\n\n\n\n\n\n
<\/th>\nPrevious\u00a0 ETA Character Limit<\/th>\nNew ETA Character Limit<\/th>\n<\/tr>\n
Headline 1<\/b><\/td>\n30 characters<\/td>\n30 characters<\/td>\n<\/tr>\n
Headline 2<\/b><\/td>\n30 characters<\/td>\n30 characters<\/td>\n<\/tr>\n
Headline 3<\/strong><\/td>\n\u00a0– NA-<\/td>\n30 characters<\/td>\n<\/tr>\n
Description 1<\/b><\/td>\n80 characters<\/td>\n\u00a090 characters<\/td>\n<\/tr>\n
Description 2<\/b><\/td>\n\u00a0-NA-<\/td>\n\u00a090 characters<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n

This script<\/a>, when run, creates a report where you can see the cumulative data of your account that are segmented basis 3 headline and 2 headline ETAs. As you can see below, all key performance metrics such as Clicks, Impressions, CTR are mentioned for both the previous format and the new one. You can use this data to compare the performance.<\/p>\n

 <\/p>\n

You can also easily find out ad groups that do not have any active 3 Headline ETAs<\/strong> and can rollout the ads for those ad groups.<\/p>\n

 <\/p>\n\"ad-groups-with-3h-eta.png\"\n

 <\/p>\n

Additionally, there is a summary sheet, which visually tells you the account\u2019s performance for 3 Headline ETAs vis a vis 2 Headline ETAs<\/strong>. The key metrics for the account are summarized. The metrics are then normalized to 100 as shown in the sheet below:<\/p>\n

 <\/p>\n\"2h-vs-3h.png\"\n

 <\/p>\n

 <\/p>\n

And the result is a graph like below:<\/p>\n\"chart.png\"\n

 <\/p>\n

How to get this AdWords script?<\/b><\/h4>\n

 <\/p>\n

You can get the script here<\/b><\/a>.<\/p>\n

 <\/p>\n

Here are the variables that you can change to customize it to your requirement.<\/p>\n