![\"PPCChat\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2018\/08\/PPCChat.jpg\")
\nHosted by Julie F Bacchini, this week’s PPCChat session discussed about concerns of PPCers regarding privacy and digital advertising, their views on ad bollocking technology, platforms that handles privacy and advertising best and worst and more.<\/p>\n
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Here is the screencap of the discussion:<\/p>\n
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In 2018 more so than ever due to the GDPR rollout. It made a lot of clients take stock of how they handled and collected data. –\u00a0@scright<\/span><\/a><\/p>\n We as an industry have done a good job of training folks to see tightening privacy restrictions as a net negative. –\u00a0@ferkungamaboobo<\/span><\/a><\/p>\n I have not had clients bring it up very often at all. I will broach the topic if I think they want to do something that might not be the best choice or is something shady… I think about it a lot, though. –\u00a0@NeptuneMoon<\/span><\/a><\/p>\n Only from a legal front with GDPR compliance. But honestly, people have been complaining about \u201ccreepy ads\u201d for years and they just keep buying soooo.\u00a0I once had a client that I realllyyyyy wanted to segment their past customers by name and call them out BY NAME in the image or copy. They didn’t want to go that far. I’ve had success with ABM on LinkedIn and FB calling out their company name. –\u00a0@markpgus<\/span><\/a><\/p>\n not really with our Paid Search clients. We assume (wrongly, if we’re to believe the latest lawsuit) that Google sorts that out properly on our behalf. –\u00a0@mindswanppc<\/span><\/a><\/p>\n It’s not something we’ve had to deal with much. Our clients have dealt with the GDPR rollout etc on their own. –\u00a0@adwordsgirl<\/span><\/a><\/p>\n It’s not something we or our clients tend to address, but it has come up when we’ve discussed such things as remarketing\/retargeting lists. –\u00a0@marccxmedia<\/span><\/a><\/p>\n Yes, but government regulated clients (ie Pharma and Finance) get special white glove treatment. –\u00a0@JonKagan<\/span><\/a><\/p>\n <\/p>\n <\/p>\n <\/p>\n Buying email lists or pixel audience sharing. –\u00a0@scright<\/span><\/a><\/p>\n I mean, the biggest thing as a marketer is to be transparent. I don’t think there’s anything in particular the average marketer can do to avoid privacy concerns at a platform level. But it’s incumbent on us to explain “which way the wind blows” to our clients\u00a0–\u00a0@ferkungamaboobo<\/span><\/a><\/p>\n Honestly not really. 1. If it’s against the law then don’t do it. 2. If it doesn’t help make more money then don’t do it. If it complies with the law and I’m making money, I don’t really think there is a problem at all.\u00a0–\u00a0@markpgus<\/span><\/a><\/p>\n There are no particular methods\/practices that we explicitly avoid because of privacy issues. If anything comes up privacy-related, we address it with the client. –\u00a0@marccxmedia<\/span><\/a><\/p>\n Depending on the vertical we stay away from remarketing and CRM integration. We will never host client CRM data on our own devices\/drives either. –\u00a0@JonKagan<\/span><\/a><\/p>\n <\/p>\n <\/p>\n <\/p>\n Rather than generalize & praise one over all of them, I go case by case, seeing if they let bad actors through. If I spot a shady competitor in their inventory, that’s a strike against the platform. –\u00a0@heyglenns<\/span><\/a><\/p>\n I think Google is perceived as handling data and privacy better than Facebook, but I really don’t think they actually do, they just have less info about us than Facebook does… –\u00a0@NeptuneMoon<\/span><\/a><\/p>\n I think people lean towards Google on this because 1. They have less data on you (As you said, it’s not because they’re saints, just it’s not available) 2. They have higher minimum audience thresholds.\u00a0–\u00a0@markpgus<\/span><\/a><\/p>\n They’re all intentionally terrible, at so many levels. The only bright spot is that the rhetorical tide from marketers is shifting.\u00a0–\u00a0@ferkungamaboobo<\/span><\/a><\/p>\n Google Ads (in our experience) handles sensitive customer e-mail lists well when it comes to setting up retargeting lists. –\u00a0@marccxmedia<\/span><\/a><\/p>\n none of them really prove to be good at it. They all have way too much more data than they should –\u00a0@mindswanppc<\/span><\/a><\/p>\n God I would love to know that. Still looking. –\u00a0@JonKagan<\/span><\/a><\/p>\n <\/p>\n <\/p>\n <\/p>\n We can’t speak to this currently, as our platform experience has mostly been Google and Facebook, and both appear to handle the balance well – at least when we’ve dealt with privacy-related things. –\u00a0@marccxmedia<\/span><\/a><\/p>\n FB is an obvious one: great targeting features from the past undermined by horrible user transparency and constant controversies –\u00a0@timothyjjensen<\/span><\/a><\/p>\n It has obviously been a really bad year for Facebook, with all of the revelations about things they were doing that most people would find objectionable and in some cases clearly shady. Has not stopped clients from wanting to advertise there though!\u00a0–\u00a0@NeptuneMoon<\/span><\/a><\/p>\n Honestly, I think Google is probably the worst offender – they have hands in every aspect of the ads process, own 85% of search share, ~65% of browser share, ~95% of display ad share, ~90% of web analytics share, and ~60% of smartphone share.\u00a0–\u00a0@ferkungamaboobo<\/span><\/a><\/p>\n As a marketer I want as many targeting options as possible. If I’m not gaining PII from a platform, I don’t see a problem. I think the big privacy issue is with data breaches. LI did a good job of preventing email scraping recently.\u00a0–\u00a0@markpgus<\/span><\/a><\/p>\n we find them all pretty similar, Google does put a lot of blockers on healthcare, so that is probably the best\u00a0–\u00a0@JonKagan<\/span><\/a><\/p>\n <\/p>\n <\/p>\n <\/p>\n My big concern is that I think the PR machines of the ad providers blinded us — I’m not sure hyper-targeted ads actually work better, I’m not sure that web analytics gives you much more info than just tracking forms\/calls from a site. I think we played ourselves.\u00a0–\u00a0@ferkungamaboobo<\/span><\/a><\/p>\n Purely from an advertiser standpoint, not knowing if a targeting feature that’s available one month will be around the next if a privacy controversy results in features being axed. Makes it tough when pitching ideas to clients –\u00a0@timothyjjensen<\/span><\/a><\/p>\n My biggest concern, as an advertiser\/working on behalf of advertisers, is having targeting data that is available now go away due to GDPR lawsuits and future regulation. Especially with regs being made by people who do not understand the industry at all.\u00a0–\u00a0@NeptuneMoon<\/span><\/a><\/p>\n Government fines\u00a0–\u00a0@JonKagan<\/span><\/a><\/p>\n I think some privacy concerns are overblown. “Amazon knows my purchase history” – so did your grocery store checker in 1950. “My phone is tracking my location” – private investigators have been tailing people, legally, for a long time. –\u00a0@robert_brady<\/span><\/a><\/p>\n My attitude is generally use everything the platforms make available. But now that you mention it, I guess my biggest concern is whether that approach could ever end up coming back to bite cme –\u00a0@JasonStinnett<\/span><\/a><\/p>\n People blocking ads or switching to browsers\/search engines like Duck Duck Go is a concern, as it muddles the tracking waters, so to say.\u00a0–\u00a0@marccxmedia<\/span><\/a><\/p>\n <\/p>\n <\/p>\n <\/p>\n To me, ad blocking gives end-users false sense of security. Like an iceberg, tracking can exist under the surface, whether the ad is visible by the user or not. –\u00a0@heyglenns<\/span><\/a><\/p>\n Yep. Software like @brave<\/a> is growing rapidly, and if you’re in the ad buying space and aren’t considering it’s impacts (particularly in tech verticals and younger demos) you’re gonna have a bad time –\u00a0@GarysBasement<\/span><\/a><\/p>\n I do think it is a potential growing concern, although there’s still certainly plenty of ad inventory out there. I don’t use it because I want to keep tabs on ads being targeted to me from clients’ competitors and such. –\u00a0@timothyjjensen<\/span><\/a><\/p>\n In theory yes, but unlike the pop up blockers of the 2000’s, the adoption rate is negligible, so it doesn’t get much thought\u00a0–\u00a0@JonKagan<\/span><\/a><\/p>\n Ad blocking tech has been around for ages and Google\/Facebook still has plenty of ways to get around it. I use ad blockers as well – but i still see some ads. Not sure they work properly. –\u00a0@mindswanppc<\/span><\/a><\/p>\n HAHAHA YES I use an ad blocker… and yes I see it being a problem potentially. I love not waiting for my youtube video to load. I love not getting a million pop-ups. The bad ad experiences are awful… but I probably shouldn’t use one –\u00a0@markpgus<\/span><\/a><\/p>\n I will selectively block ads, but I generally don’t – mainly because I am always looking to see if my clients’ competitors are remarketing and what their messaging is! –\u00a0@NeptuneMoon<\/span><\/a><\/p>\n I do on Edge on my phone because it’s built-in, and it saves data and decreases page speed. I think the use-cases for ad blocking should be front-and-center for advertisers: WHY don’t folks want ads on the web? Because the ad networks are nefarious.\u00a0–\u00a0@ferkungamaboobo<\/span><\/a><\/p>\n It\u2019s only a concern because people are encouraged to use ad blockers as a result of bad advertising annoying them! I have faith that it eventually means only good advertising will survive (which hopefully means the I personally use it, but I do exclude some sites. It still should be a concern to digital advertisers.\u00a0–\u00a0@marccxmedia<\/span><\/a><\/p>\n<\/div>\nQ2: Are there any particular methods or practices that you will not use due to privacy concerns (as an advertiser or on behalf of a client advertiser)?<\/strong><\/h4>\n
Q3: Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the best?<\/strong><\/h4>\n
Q4: Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the worst?<\/strong><\/h4>\n
Q5: What is your biggest concern regarding privacy and advertising?<\/strong><\/h4>\n
Q6: Do you think ad blocking technology should be of concern to digital advertisers? And, do you use it personally?<\/strong><\/h4>\n
#<\/s>ppcchat<\/strong><\/b><\/a> crew are safe) –\u00a0@marcusknight<\/span><\/a><\/p>\n\n