{"id":7824,"date":"2019-02-25T16:11:47","date_gmt":"2019-02-25T10:41:47","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7824"},"modified":"2019-07-26T00:32:20","modified_gmt":"2019-07-25T19:02:20","slug":"weekly-ppc-news-universal-app-campaigns-revamped-bing-ads-search-terms-reporting-improved-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-universal-app-campaigns-revamped-bing-ads-search-terms-reporting-improved-and-more\/","title":{"rendered":"Weekly PPC News – Universal App Campaigns Revamped, Bing Ads Search Terms Reporting Improved and more"},"content":{"rendered":"

Here is this week’s PPC News ! Learn about the two new chart types available in Report Editor, introducing a simpler name for Google\u2019s app ad solution, Facebook’s small scale testing for search ads, and more.<\/p>\n

<\/p>\n

Improvements to your search term reporting<\/a>\u00a0– Learn about the improvements made to the search terms management and how they can help advertisers get more in-depth insight.\"\"<\/a><\/p>\n

 <\/p>\n

How to Generate a New Source of Traffic Using Bing PPC<\/a>\u00a0 – Businesses generally overlook Bing because it\u2019s overall search traffic pales in comparison to the Google Ads. Chandal Nolasco Da Silva<\/a>\u00a0analyzes Bing as an advertising platform and why you must consider it.<\/p>\n

 <\/p>\n

Google Dominates US Paid Search \u2013 Can It Be Toppled<\/a>\u00a0 – According to the Q4 2018, Google has accounted for 94% of all paid search ad spend in the U.S.How did Google get so much bigger and is there any probability, it will fall from its current dominance? Andy Taylor<\/a> will give you an insight on this.<\/p>\n

 <\/p>\n\"\"<\/a>\n

 <\/p>\n

How to use advanced audience tactics in Google and Bing<\/a>\u00a0 – Audience targeting has become extremely reliable for many advertisers. Her is how advertisers can use audiences in Bing and Google to improve the performance of their campaigns.<\/p>\n

 <\/p>\n

Is Google Ads Customer Match Feature Basically Dead?<\/a>\u00a0In 2018, Google has changed his requirements on the Customer Match feature. Robert Brady<\/a> discusses about what this change means in this post.<\/p>\n

 <\/p>\n

Updates to mobile page speed score on the Landing Pages tab<\/a>\u00a0Google introduced the Mobile Speed Score<\/a> in July 2018 to see which landing pages are providing a fast mobile experience and which ones may require your attention. With this update, you can now see the speed score for more of your pages.<\/p>\n

 <\/p>\n

Two new chart types in the Report Editor<\/a>\u00a0– Report Editor gives advertisers the ability to create multi-dimensional tables and charts within Google Ads platform . Last week, Google launched two new chart types to offer more options to interpret the data.<\/p>\n\"\"<\/a>\n

 <\/p>\n

Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons<\/a>\u00a0–\u00a0Michelle Morgan<\/a> takes us through the budget options available with Facebook and how to make the right choice.<\/p>\n

 <\/p>\n

App campaigns make their landing: introducing a simpler name for Google\u2019s app ad solution<\/a>\u00a0– Universal App campaigns help connect your app with more of these app-happy consumers. With this announcement Google updated the name of Universal App Campaigns to simply ‘App Campaigns’.<\/p>\n

 <\/p>\n

Facebook is testing search ads<\/a> – Learn about Facebook search ads and what they\u2019ll mean for your PPC advertising strategy when they get the official roll-out.<\/p>\n

 <\/p>\n

How to Utilize Search Terms in PPC for Your SEO Strategy<\/a>\u00a0– People think of\u00a0SEO and PPC\u00a0as two different beasts. This article will help you to know the benefit your PPC campaigns can have on your SEO strategy.<\/p>\n

 <\/p>\n

Related Links:<\/h4>\n