{"id":7891,"date":"2019-03-05T17:28:47","date_gmt":"2019-03-05T11:58:47","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7891"},"modified":"2019-03-05T00:31:01","modified_gmt":"2019-03-04T19:01:01","slug":"monthly-roundup-top-ppc-posts-feb-2019","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-posts-feb-2019\/","title":{"rendered":"Monthly Roundup | Top PPC Posts \u2013 Feb 2019"},"content":{"rendered":"

Missed out on top PPC posts published in the month of February? Here\u2019s a quick recap of what was trending. Google announced the removal of average position,more characters added to call-only-ads, bulk ad creation and editing announced for Quora Ads. This and more of such updates covered in this month\u2019s recap of top PPC news.<\/p>\n

<\/p>\n

 <\/p>\n

Prepare for average position to sunset<\/a>\u00a0\u2013 Google is all set to remove average position. Instead, the new metrics can help get a clearer picture of your ad\u2019s performance in the search results page . Learn more in this article<\/p>\n\n

 <\/p>\n

Introducing three new features for responsive display ads<\/a>\u00a0– Video assets, combinations report and ad strength scorecard was announced for responsive display ads. So, get started with it and reap the many benefits.<\/p>\n

 <\/p>\n

Announcing Bulk Ad Creation and Editing<\/a>\u00a0\u2013\u00a0Save time and seamlessly create and edit your ads in bulk with the new \u2018Bulk Ad\u2019 feature launched by Quora. Get more insight in this article.<\/p>\n

 <\/p>\n

3 ways to lower your Amazon advertising ACoS<\/a>\u00a0\u00a0Trevor George<\/a>\u00a0shares some useful tips to help lower ACoS and make campaigns on Amazon\u2019s platform more profitable. One of them being adding negative keywords.<\/p>\n

 <\/p>\n

Say more in your call-only ads with added lines of text<\/a>\u00a0\u2013 With this announcement Google has added 2 headlines of 30 character each and increased the description length from 80 characters to 90 characters in Call-only ads.<\/p>\n

 <\/p>\n

[AdWords Script] Compare Performance of ETAs (Expanded Text Ads) 3 Headlines vs 2 Headlines<\/a>\u00a0\u2013 With this AdWords script you can get a cumulative report that compares performance of 3 headline ETAs vs 2 headline ETAs, while also finding out ad groups with missing 3 headline ETAs.<\/p>\n\"chart.png\"\n

 <\/p>\n

More ways to drive results with TrueView for action<\/a>\u00a0\u2013 This month the smart bidding option, Maximize Conversions will become globally available to advertisers using \u201cTrueView for Action Campaign\u201d.<\/p>\n

 <\/p>\n

App campaigns make their landing: introducing a simpler name for Google\u2019s app ad solution<\/a>\u00a0\u2013 Universal App campaigns help connect your app with more of these app-happy consumers. With this announcement Google updated the name of Universal App Campaigns to simply \u2018App Campaigns\u2019.<\/p>\n

 <\/p>\n

Click share coming to Search campaigns<\/a>\u00a0\u2013 Click share is the estimated share of all achievable clicks that you have received . Announcement from Google will give you more information on click share.<\/p>\n

 <\/p>\n

Improvements to your search term reporting<\/a>\u00a0\u2013 Learn about the improvements made to the search terms management and how they can help advertisers get more in-depth insight.<\/p>\n\n

 <\/p>\n

Related Links:<\/strong><\/p>\n