{"id":794,"date":"2015-08-30T12:03:13","date_gmt":"2015-08-30T06:33:13","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=794"},"modified":"2020-05-05T16:31:59","modified_gmt":"2020-05-05T11:01:59","slug":"expand-your-account-with-broad-match","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/expand-your-account-with-broad-match\/","title":{"rendered":"Expand Your Account With Broad Match Type Keywords"},"content":{"rendered":"

Search engine marketers argue that\u00a0broad match keywords\u00a0have become epic and consider it the\u00a0mark of an un-optimized account. Such a\u00a0theory has made Susan Waldes<\/a> voice out her opinion and advocate the importance of Broad Match Type keywords. In her article<\/a>, she drives her focus on why broad match keywords are important in giving\u00a0your SEM account a boost.<\/p>\n

<\/p>\n

In support of Broad Match keywords she commented:<\/p>\n

If you aren\u2019t using broad match, I encourage you to consider it in 2015. If you are<\/em> using broad match in the right accounts, in the right way, you\u00a0don\u2019t need any convincing \u2014 the performance speaks for itself.<\/p><\/blockquote>\n

For accounts relying heavily on exact match keywords, the bad news is that the competitor bidding on the same exact match term has increased, as a result of which the CPC has shot up. Though broad match are, instead, affordable they also open your ad to multiple\u00a0auctions. Hence serving dual purpose, sustaining the cost and leveraging acquisition. The decision is for the marketer to make, strategize or follow the herd!<\/p>\n

Further Susan emphasizes on the underlying fact that broad match type keywords help expand the\u00a0business. Marketers\u00a0not only find new keyword ideas but also\u00a0find\u00a0keywords that are completely irrelevant to their\u00a0business.\u00a0And with\u00a0right negative keywords<\/a>, their\u00a0campaigns can soak up the new relevant traffic.That’s much of a benefit.<\/p>\n

Adding on, she says that long tail keywords are back in the game. So, if marketers don’t add broad match keywords, they are bound to miss all those long tail search queries that have not yet been captured by auto-correct or a keyword recommendation tool.<\/p>\n

She concludes:<\/p>\n

If you expand your use of broad match, make sure you are prepared to check your search term reporting (queries) quickly and frequently.<\/p><\/blockquote>\n

And suggests to pin the following as important:<\/p>\n

The ability to get those negative keywords needs in \u201cmuch closer\u201d to real time is another reason why 2015 is the year you should be bringing broad match back.<\/p><\/blockquote>\n

Hail broad match keywords Hail\u00a0Negative Keywords<\/a>!<\/p>\n

Note:<\/strong>\u00a0Karooya\u2019s\u00a0Negative Keywords Tool<\/a>\u00a0for Google Ads provides Negative keyword recommendations\u00a0while saving 10-20% of your search spend for free. This tool is now\u00a0Free<\/strong>\u00a0for accounts with ad spend less than\u00a0$10,000<\/strong>\u00a0per month.\u00a0Sign up<\/a>\u00a0and start saving your ad budget now.<\/em><\/p>\n

 <\/p>\n

You can read the article here<\/a><\/p>\n

 <\/p>\n

Related Articles:<\/strong><\/p>\n