{"id":7945,"date":"2019-03-11T15:19:40","date_gmt":"2019-03-11T09:49:40","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7945"},"modified":"2019-03-11T22:15:48","modified_gmt":"2019-03-11T16:45:48","slug":"weekly-ppc-news-latest-product-innovations-by-google-ads-and-google-admob-team-for-mobile-game-business-bing-ads-scripts-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-latest-product-innovations-by-google-ads-and-google-admob-team-for-mobile-game-business-bing-ads-scripts-and-more\/","title":{"rendered":"Weekly PPC News &#8211;  Latest Product Innovations by Google Ads, Bing Ads Maximize Clicks Available Worldwide and more"},"content":{"rendered":"<p class=\"lead\">Here are the highlights of this week&#8217;s PPC news ! Learn about Bing Ads maximize click bidding strategy, why SKAG is no longer in practice\u00a0now, Google Ads API now out of Beta and more<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.ppchero.com\/work-smarter-not-harder-with-bing-ads-scripts\/\" target=\"_blank\" rel=\"noopener\">Work Smarter, Not Harder, With Bing Ads Scripts<\/a>:\u00a0 \u00a0<a href=\"https:\/\/twitter.com\/ChristiJOlson\" target=\"_blank\" rel=\"noopener\">Christi Olson<\/a>\u00a0gives us an insight on Bings ads scripts and how it automates the task within your PPC account<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/march-2019\/get-more-clicks-with-maximize-clicks-available-worldwide\" target=\"_blank\" rel=\"noopener\">Get more clicks with Maximize Clicks \u2014 available worldwide<\/a>\u00a0:\u00a0 Now achieve more clicks within the allotted budget, with the new Maximize Clicks bidding strategy now available globally..\u00a0<a href=\"https:\/\/twitter.com\/HailyDeLaCruz\" target=\"_blank\" rel=\"noopener\">Haily De La Cruz<\/a>\u00a0helps us to know more in detail in this article.<\/p>\n<a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/march-2019\/get-more-clicks-with-maximize-clicks-available-worldwide\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/advertiseonbing-blob.azureedge.net\/blob\/bingads\/media\/blog\/2019\/03\/2-max-clicks-campaign-setting.jpg\" alt=\"bing ads maximize clicks\" width=\"800\" height=\"228\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/unbounce.com\/ppc\/skags-ppc-best-practice\/\" target=\"_blank\" rel=\"noopener\">Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)<\/a>\u00a0:\u00a0SKAG, once benefited the search platforms, why should they be retiring now? Take a journey along with <a href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\" rel=\"noopener\">Emma Franks<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/catalogs-shopping\" target=\"_blank\" rel=\"noopener\">Introducing Catalogs and more shopping on Pinterest<\/a>\u00a0:\u00a0Pinterest is a place for visual search, discovering products and shopping. An insight on Pinterest\u2019s latest feature for brands to reach out to more people.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-api-now-out-of-beta-v0-will-sunset-april-30-313405\">Google Ads API now out of beta, v0 will sunset April 30<\/a>\u00a0:\u00a0<a href=\"https:\/\/twitter.com\/GinnyMarvin\">Ginny Marvin<\/a>\u00a0takes you through the up gradation\u00a0to the new Google Ads API and why should you care.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2019\/03\/04\/8-shortcuts-to-find-long-tail-keywords-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">Eight shortcuts to find long tail keywords (and how to use them)<\/a>\u00a0:\u00a0A detailed research by Kim Kosaka\u00a0on shortcuts to find long tail keywords and how to use them.<\/p>\n<a href=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/Google-autofill-example-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/Google-autofill-example-.png\" alt=\"skag - autofill recommendations\" width=\"547\" height=\"452\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.google\/products\/admob\/take-your-mobile-games-business-next-level-google-admob-and-google-ads-gdc\/\" target=\"_blank\" rel=\"noopener\">Take your mobile games business to the next level with Google AdMob and Google Ads at GDC<\/a>\u00a0:\u00a0Google Ads and Google AdMob team shares the latest product innovations at <a href=\"https:\/\/twitter.com\/Official_GDC\">Game Developer Conference<\/a> in San Francisco.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.blog.google\/products\/ads\/shopping-google-images\/\" target=\"_blank\" rel=\"noopener\">Connecting you to visual shoppers with new ad formats on Google Images<\/a>:\u00a0Google is a place to search anything under the sun and this motivates the google team to launch Shopping Ads on Google images. Get more detailed insight in this article.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/03\/06\/increase-ppc-profits\" target=\"_blank\" rel=\"noopener\">How to Increase PPC Profits \u2013 By Decreasing Sales<\/a>\u00a0:\u00a0A detailed study to maximize the PPC profitability by adjusting the bids and by decreasing your sales. <a href=\"https:\/\/twitter.com\/Jonathan_Ellins\" target=\"_blank\" rel=\"noopener\">Johnathan Ellins<\/a> shares insights in this post.<\/p>\n<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/03\/06\/increase-ppc-profits\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/increase-ppc-profits-adjust-bids.jpg?Dg4VOX7gYWCJbraCqMLPA42LmevexC7K&amp;itok=BtUIgOLp\" alt=\"maximize ppc profitability\" width=\"400\" height=\"610\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.clixmarketing.com\/blog\/2019\/03\/06\/are-you-ready-for-google-ads-display-network-keyword-migration\/\" target=\"_blank\" rel=\"noopener\">Are You Ready for Google Ads Display Network Keyword Migration?<\/a>\u00a0: Learn about the transition from audience keywords to custom intent audience process, why this change happened in the first place and how to go about self-migrating.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/new-feature-search-box-added-to-the-negative-keywords-dashboard\/\">[New Feature] \u2013 Search Box Added To The Negative Keywords Dashboard<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/adwords-script-compare-performance-of-etas-expanded-text-ads-3-headlines-vs-2-headlines\/\">[AdWords Script] Compare Performance of ETAs (Expanded Text Ads) 3 Headlines vs 2 Headlines<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/new-feature-duplicate-keywords-report-for-amazon-ads\/\">[New Feature] Duplicate Keywords Report For Amazon Ads<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Here are the highlights of this week&#8217;s PPC news ! Learn about Bing Ads maximize click bidding strategy, why SKAG is no longer in practice\u00a0now, Google Ads API now out of Beta and more<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-7945","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=7945"}],"version-history":[{"count":20,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7945\/revisions"}],"predecessor-version":[{"id":7999,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/7945\/revisions\/7999"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=7945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=7945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=7945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}