{"id":7965,"date":"2019-03-14T11:42:35","date_gmt":"2019-03-14T06:12:35","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=7965"},"modified":"2026-01-17T15:32:20","modified_gmt":"2026-01-17T10:02:20","slug":"using-match-type-campaign-strategy-for-amazon-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/using-match-type-campaign-strategy-for-amazon-ads\/","title":{"rendered":"Using Match Type Campaign Strategy for Amazon Ads"},"content":{"rendered":"

This guide has been fully revised for 2026 with updated campaign architecture, strategies, and FAQ section. Read: ‘Why Amazon Ads Match Type Campaign Strategy Is Still Relevant in 2026<\/a>‘\u00a0<\/strong><\/em><\/p>\n

Why segregating your campaign basis match type can help drive traffic more efficiently. We look into this approach and how to use it in your Amazon Ads account.<\/p>\n

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An organized campaign structure not only is a cakewalk but can also contribute in shaping your traffic better. Of the many ways that you might have juggled with to organize your campaign, one such way is to create campaigns basis match types. It makes your individual campaigns more focused and you end up showing your ads for more targeted searches.<\/p>\n

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Why this approach is needed?<\/strong><\/p>\n

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Before that learn more about\u00a0Amazon Ads – Understanding Keyword Match Types<\/a>\u00a0&\u00a0Amazon Ads Negative Keyword Match Types<\/a><\/p>\n

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Broad match keywords help reach a wider range of audience. As a result, the legitimacy of the traffic is questionable as your keywords gets matched to all queries under the sun. You may also miss out on converting an interested user because of displaying a very generic ad not meeting user expectation.<\/p>\n

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So, in order to make the most out of your prospect keyword and showing a more targeted ad to the user, create campaigns\/ ad groups with the same keyword added as different match types. Further to avoid multiple keywords matching, prefer adding the exact match keyword as negative in phrase match type campaign and broad match type campaign, and phrase match type keyword as negative keyword in broad match type campaign. This step will help match a search query with only one keyword rather than multiple keywords and also the following:<\/p>\n