{"id":803,"date":"2015-08-31T18:50:40","date_gmt":"2015-08-31T13:20:40","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=803"},"modified":"2017-07-06T22:33:43","modified_gmt":"2017-07-06T17:03:43","slug":"weekly-ppc-news-highlight-through-structured-snippet-extensions","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-highlight-through-structured-snippet-extensions\/","title":{"rendered":"Weekly PPC News – Highlight through structured snippet extensions"},"content":{"rendered":"

Optimize your AdWords account by\u00a0scheduling your reviews, allocating budget properly and experimenting with a new bidding formula. All this covered in this week’s PPC articles. Also, included are articles on blocking of autocomplete API, Google’s announcement of structured snippet extensions and how to spend less time on reporting.<\/p>\n

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Read on to know more in the PPC domain:<\/p>\n

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1.\u00a0The ABCs of Google AdWords<\/a><\/p>\n

Earlier this month Google announced the formation of their umbrella company called Alphabet. Though nothing changes much for the advertisers, but it is a change brought about to differentiate the various aspects of their businesses. Here’s a post that, much like the company name, takes us through the ABCs of PPC advertising. You would know most of these metrics but\u00a0for those who don’t this is a good way to start. You may also want to read another article around how Google’s parent company\u00a0impacted a small business. Here’s the article “How An Alphabet Became a Negative Keyword<\/a>”<\/p>\n\"ABC<\/a>\n

2.\u00a0How Google blocking autocomplete affects negative keyword discovery<\/a><\/p>\n

Developers using Google’s Autocomplete APIs to create interesting apps can no longer do so, starting 10th Aug. This change\u00a0has left advertisers\u00a0with limited\u00a0options to consult from, for new keyword ideas and negative keywords. The author discusses how the decision\u00a0will impact the quality of keywords bidded for and find irrelevant business terms. Read this post to know more.<\/p>\n

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3.\u00a0The Hidden Danger of \u00a0the Search Partner Network<\/a><\/p>\n

Steve Plimmer<\/a> discusses how AdWords Search Partner Network affects campaign performance. Ads targeted on Google sites though have low CPC, they also have a low CTR. They might be converting but their contribution to total conversion is miniscule. Knowing so, Steve offers suggestions on how you can further control this trend. Read this post to get more insight.<\/p>\n

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4.\u00a0Google Home Services Ads Launch In AdWords Express<\/a><\/p>\n

Google’s new home services ad program has been launched in beta in San Francisco. Available\u00a0in AdWords Express, this ad program connects local service providers to local residents. Read more about this new feature in this post by Ginny Marvin<\/a>.<\/p>\n

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5.\u00a0The One Metric We All Should Be Using in Our Bidding Strategies<\/a><\/p>\n

In continuation to a post on bidding methods, Jacob Brown<\/a> shares the bidding formula\u00a0based on\u00a0impressions. This formula considers\u00a0the impression share of\u00a0top impressions, other impressions and lost impressions. Read this post to know what the formula is and how to apply it.<\/p>\n

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6.AdWords Account Not Managed Well<\/a><\/p>\n

Richard Fergie<\/a> breaks out the AdWords advertisers in 3 segments and predicts that the power users of AdWords, obsessed with direct ROI, may see the ROI going down, but still profitable enough to make them stick to AdWords.<\/p>\n

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7.\u00a0Highlight a specific aspect of your products or services with structured snippet extensions<\/a><\/p>\n

With structured snippets you can show a range of things along with you text ads. Under a self-defined header you can add customized values that best suits your business. Expected to be rolled out in the coming few weeks, it has distinct attributes and benefits when compared to callouts. Read this post to know more about structured snippets and be ready to incorporate it in your ads.<\/p>\n\"strcutured<\/a>\n

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8.\u00a0Why You Need an AdWords Optimization Calendar and How to Create One<\/a><\/p>\n

An optimization schedule is key to a successful campaign. The author lists down the metrics that need to be reviewed weekly, bi-weekly, monthly and quarterly for performance optimization. He presses on creating a schedule to keep in touch with the whys and hows of your PPC campaign.<\/p>\n

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9.\u00a0The 25% Rule For Reporting And Why It Matters<\/a><\/p>\n

Matt Umbro<\/a> in this post suggests that only 25% of one’s time should be spent on reporting. He discusses how to minimize the time spent on reporting while making sure that the same is effective. One of the ways to save time is to automate reports that you can. For the rest, read this post and know more.<\/p>\n

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10.\u00a03 No-Brainer Ways to Stop Wasting Your AdWords Budget<\/a><\/p>\n

Bidding and budgeting are a debatable topic. Margot da Cunha<\/a> shares the three important things that should be taken up to allocate your budget properly. Learn what the three things are.<\/p>\n

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11.\u00a04 Reasons Your PPC Spying Tool Needs to Monitor Competitor Sales Funnels<\/a><\/p>\n

Another crucial part of PPC optimization is to monitor the competition. Jamie Smith<\/a>\u00a0elaborates why and how to evaluate competitor brand and non-brand keywords. This helps in understanding the opportunities and threats, stay optimized and make your campaigns high converting. Read this post to know more.<\/p>\n

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