{"id":8058,"date":"2019-03-18T15:33:30","date_gmt":"2019-03-18T10:03:30","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=8058"},"modified":"2019-03-18T15:33:30","modified_gmt":"2019-03-18T10:03:30","slug":"weekly-ppc-news-google-ads-adds-recommended-columns-facebook-updates-relevant-score-metrics-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-ads-adds-recommended-columns-facebook-updates-relevant-score-metrics-and-more\/","title":{"rendered":"Weekly PPC News – Google Ads Adds Recommended Columns, Facebook Updates Relevant Score Metrics and more"},"content":{"rendered":"

Welcome to this week\u2019s PPC News recap! Google Ads introducing the Query Builder tool, Introducing a new policy manager for a customized experience on Google Ads, Amazon New-to-Brand metrics, what it takes to build a successful PPC program and more.<\/p>\n

Introducing “recommended columns” in Google Ads<\/a>\u00a0– New feature introduced by Google Ads –\u00a0 columns will be recommended based on campaign and account settings.Get more insight here<\/p>\n

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Goodbye green? Google testing black \u201cAd\u201d label in Search<\/a>\u00a0– Is Google trying to test ‘Ad’ labels which appear next to text ads? Ginny Marvin<\/a>\u00a0 sheds light on the same in this write-up.<\/p>\n

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Metrics updates to offer you more actionable business insights<\/a>\u00a0– Facebook announced that they were replacing the relevance score with three new and advanced metrics. More details here<\/p>\n

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How to Optimize Google Ads When Average Position Disappears<\/a>\u00a0– How the new metrics can do a better job once average position is gone?\u00a0Frederick Vallaeys<\/a>\u00a0explains it well in this article.<\/p>\n

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Introducing the Google Ads Query Builder tool<\/a>\u00a0– With this new tool (available on Google API\u00a0 Developer site) advertisers that help them explore the capabilities of API reporting.<\/p>\n

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Google Shopping Campaigns Could See 10 Percent More Impressions<\/a>\u00a0– Google moved the Google Images to their core search, which could significantly impact the impressions of Shopping Campaigns.\u00a0Robert Brady<\/a>\u00a0helps us to know in this article.<\/p>\n

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Semantic search for Google Ads: What it is and why it matters<\/a>\u00a0– How semantic search is different from syntactic search and why semantic search carries importance for Google Ads advertisers.\u00a0Mike Ncube<\/a>\u00a0sheds light .<\/p>\n

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Amazon New-to-Brand Metrics & What They Can Do For You<\/a>\u00a0 – A detailed summary by\u00a0Tanner Schroeder<\/a>\u00a0on Amazon’s New-to-Brand metrics and it’s importance.<\/p>\n

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Our commitment to help you with policy compliance<\/a>\u00a0– Google Ads new policy manager- get an insight on how it can help advertisers avoid making mistakes which lead to policy violation.<\/p>\n

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Why You Can\u2019t Build a Successful PPC Program in Just a Few Hours<\/a>\u00a0– Follow along Pauline Jakober<\/a>\u00a0as she explains the importance of time taken to build a PPC program in this article.<\/p>\n

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Related Links:<\/h4>\n