{"id":8211,"date":"2019-04-01T16:48:03","date_gmt":"2019-04-01T11:18:03","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=8211"},"modified":"2019-04-02T08:02:02","modified_gmt":"2019-04-02T02:32:02","slug":"weekly-ppc-news-googles-update-to-keyword-planner-apple-extends-search-ads-support-to-46-more-countries-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-googles-update-to-keyword-planner-apple-extends-search-ads-support-to-46-more-countries-and-more\/","title":{"rendered":"Weekly PPC News &#8211; Google&#8217;s Update to Keyword Planner, Apple Extends Search Ads Support to 46 More Countries and more"},"content":{"rendered":"<p class=\"lead\">Welcome to this week&#8217;s PPC news recap! Analyzing the impact of multi brand shared keywords, Understand customers need with Bing Ads Custom Audience feature, A brief understanding on Instagram&#8217;s In-App Check out and more.<\/p>\n<p><!--more--><\/p>\n<p class=\"heading\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2019\/reach-the-right-audience-by-mastering-targeting-on-linkedin--thi\">Reach the Right Audience by Mastering Targeting on LinkedIn. This Guide Can Help<\/a>\u00a0Light shed by <a href=\"https:\/\/twitter.com\/stevektweets\">Steve Kearns<\/a>\u00a0on the latest guide, &#8220;how to reach the right audience on Linkedin&#8221;.<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/content.linkedin.com\/content\/dam\/business\/marketing-solutions\/global\/en_US\/blog\/2019\/03\/BlogHeader_800x400.gif\" \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ppchero.com\/analyzing-the-impact-of-multi-brand-shared-keywords\/\">Analyzing the Impact of Multi-Brand Shared Keywords<\/a>\u00a0How shared keywords can impact your multiple accounts for multiple brands, <a href=\"https:\/\/twitter.com\/Law_Rachael\">Rachel Law<\/a> gives us insight in this article.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/march-2019\/custom-audiences-target-customers-with-your-own-data\">Custom Audiences: Target customers with your own data<\/a>\u00a0What is Custom Audiences and how as an advertiser, you can get benefit out of this, <a href=\"https:\/\/twitter.com\/nanlinl\">Nan Li<\/a>\u00a0helps us to understand the same in this write-up.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/advertiseonbing-blob.azureedge.net\/blob\/bingads\/media\/blog\/2019\/03\/custom-audiences-ui_800.png\" alt=\"Product view of Custom Audiences appearing in the Audiences tab.\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.disruptiveadvertising.com\/ppc\/linkedin-dynamic-ads\/\">How to Create Personalized Campaigns with LinkedIn Dynamic Ads<\/a>\u00a0Learn about Linkedin&#8217;s own version of Dynamic Ads from <a href=\"https:\/\/twitter.com\/ana_gotter\">Ana Gotter<\/a> in this article.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title \"><a href=\"http:\/\/www.clixmarketing.com\/blog\/2019\/03\/28\/google-rolls-out-updates-to-keyword-planner\/\">Google Rolls Out Updates to Keyword Planner<\/a>\u00a0 Follow along with <a href=\"https:\/\/twitter.com\/AFHammer\">Andrea Taylor<\/a>\u00a0as she helps to know latest changes made to keyword planner by Google.<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.clixmarketing.com\/blog\/wp-content\/uploads\/2019\/03\/Google-Ads-Updated-Keyword-Planner-Announcement.png\" \/>\n<p class=\"heading\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-news\/2019\/adobe--microsoft--and-linkedin-join-forces-to-accelerate-account\">Adobe, Microsoft, and LinkedIn Join Forces to Accelerate Account-Based Marketing<\/a>\u00a0LinkedIn, Adobe and Microsoft come together to speed-up Account-Based marketing. Get more insight from <a href=\"https:\/\/twitter.com\/jenyang\">Jannifer Weedn<\/a>\u00a0in this article.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"header-banner__title header-banner__title--industry-page\"><a href=\"https:\/\/www.merkleinc.com\/blog\/amazon-curbs-advertising-unprofitable-products-highlights-key-differences-google\">Amazon Curbs Advertising on Unprofitable Products, Highlights Key Differences with Google<\/a>\u00a0Amazon is trying to dismiss unproductive ads in sponsored listing.How?\u00a0<a href=\"https:\/\/twitter.com\/PronouncedAhndy\">Andy Taylor<\/a> gives us an insight here.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/apple-extends-search-ads-support-to-46-more-countries-314683\">Apple extends Search Ads support to 46 more countries<\/a>\u00a0Take a journey with <a href=\"https:\/\/twitter.com\/geochingu\">George Nguyen<\/a> to know Apple&#8217;s step to reach out to 46 untouched countries for Search Ads support.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/adwords\/editor\/answer\/9255063?hl=en&amp;ref_topic=13728\">Google Ads Editor version 1.0<\/a>\u00a0Get a brief insight on Google Ads Editor version 1.0 here.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/newsroom.fb.com\/news\/2019\/03\/a-better-way-to-learn-about-ads\/\">A Better Way to Learn About Ads on Facebook<\/a>\u00a0With this announcement regarding Improved Ads Library, Facebook is trying to give more information about the ads and making advertising more transparent.<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/fbnewsroomus.files.wordpress.com\/2019\/03\/ads-library.png?w=1150&amp;h=611\" \/>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/granularmarketing.com\/what-in-app-check-out-in-instagram-means-for-your-paid-media-campaigns\/\">What In-App Check Out in Instagram Means for Your Paid Media Campaigns<\/a>\u00a0A brief article by <a href=\"https:\/\/twitter.com\/MattFuture_\">Matt Freter<\/a> which shed light on In-App Check Out in Instagram and its importance for Paid Campaigns.<\/p>\n<p>&nbsp;<\/p>\n<h4>Related Links:<\/h4>\n<ul>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/using-the-new-product-targeting-in-amazon-ads\/\">Using The New Product Targeting in Amazon Ads<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/using-match-type-campaign-strategy-for-amazon-ads\/\">Using Match Type Campaign Strategy for Amazon Ads<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/removal-of-googles-average-position-what-the-ppc-experts-have-to-say\/\">Removal of Google\u2019s Average Position \u2013 What The PPC experts Have To Say<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s PPC news recap! Analyzing the impact of multi brand shared keywords, Understand customers need with Bing Ads Custom Audience feature, A brief understanding on Instagram&#8217;s In-App Check out and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-8211","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=8211"}],"version-history":[{"count":15,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8211\/revisions"}],"predecessor-version":[{"id":8237,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8211\/revisions\/8237"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=8211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=8211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=8211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}