{"id":8351,"date":"2019-04-15T15:39:28","date_gmt":"2019-04-15T10:09:28","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=8351"},"modified":"2019-04-15T15:39:28","modified_gmt":"2019-04-15T10:09:28","slug":"weekly-ppc-news-pinterests-new-conversion-features-google-keyword-planner-upgraded-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-pinterests-new-conversion-features-google-keyword-planner-upgraded-and-more\/","title":{"rendered":"Weekly PPC News – Pinterest’s New Conversion Features, Google Keyword Planner Upgraded and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap! Pinterest announced new conversion features, substitute metrics to track in place of average position, Google keywords planner upgraded with new features and more.<\/p>\n

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How to Graph the New Impression and Click Share Metrics to Find Data Insights in Your Google Ads Account<\/a>\u00a0– With Average Position sun-setting, Brad Geddes<\/a> looks into the metrics that advertisers can track instead and get insightful data.<\/p>\n

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Drive more action with new conversion features<\/a>\u00a0– With this announcement, Pinterest introduced Conversion Optimization, a new campaign type which helps optimize the Promoted Pins for a defined conversion action. A step towards helping advertiser achieve their conversion objective.<\/p>\n

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Updating Our Brand Safety Controls<\/a>\u00a0– Facebook announced new brand safety control for advertisers to help them protect their brand and customers from bad content on Facebook’s platform.<\/p>\n

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Google Ads Keyword Planner Gets an Upgrade<\/a>\u00a0– Recently Google updated its keyword planner with some new features. Here Robert Brady gives his take on each of these features individually.<\/p>\n\"google<\/a>\n

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A case study for delivering performance in a mature Google Ads account<\/a>\u00a0– A performing account with satisfying results doesn’t mean that the PPCers task is finished. Mark Meyerson<\/a>, discusses how they met the challenge of continual growth of one of such mature account.<\/p>\n

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The Ultimate Guide to Choosing the Right YouTube Ad Format<\/a>\u00a0– Kelden Cayton<\/a> gives insight about the ad formats available with YouTube and which ones to use in order to achieve your business objective.<\/p>\n

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The Best Feature in the New Google Ads Editor: PPC Audits<\/a>\u00a0– The ability to evaluate your account structure with help of some custom rules was only added in version 12 of AdWords Editor (now Google Ads Editor). Frederick Vallaeys<\/a> sheds more light on this.<\/p>\n

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Bing Ads Action Extensions: What You Need To Know<\/a>\u00a0– Earlier this month, Bing Ads announced Action Extensions. Mark Ferree discusses how to set it up in your account and why it is worth giving a try.<\/p>\n\"action<\/a>\n

7 Reasons To Be Testing Responsive Search Ads in 2019<\/a>\u00a0– Tried Responsive Search Ads yet? Anthony Trollope<\/a> gives the 7 reasons why you should give it a try and expert tips to excel in it.<\/p>\n

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What Does PPC Have to Do With Website Design?<\/a>\u00a0– Didn’t weigh website design much? Here’s Pauline Jakober<\/a> discussing how your website design can impact your PPC performance and success.<\/p>\n

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