{"id":8410,"date":"2019-04-22T15:54:18","date_gmt":"2019-04-22T10:24:18","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=8410"},"modified":"2019-04-22T23:18:32","modified_gmt":"2019-04-22T17:48:32","slug":"weekly-ppc-news-facebook-new-bid-strategy-track-quality-score-adwords-script","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-facebook-new-bid-strategy-track-quality-score-adwords-script\/","title":{"rendered":"Weekly PPC News &#8211; Introduction of New Bid Strategy by Facebook, Track Quality Score by Adwords Script and more"},"content":{"rendered":"<p class=\"lead\">Welcome to this week&#8217;s PPC News recap!\u00a0Facebook is planning to update Ads Manager and Business Manager, analysis of the partnership between Bing Ads and Verizon India, how Interest Targeting helps to reach your campaign goals and more<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p class=\"_ez1 _7oxt _1m1h _2t6c _5kal _34g8 _7oy7\"><a href=\"https:\/\/www.facebook.com\/business\/news\/maximize-campaign-results-with-cost-cap-bidding\" target=\"_blank\" rel=\"noopener\">Maximize Campaign Results with Cost Cap Bidding<\/a>\u00a0Facebook has introduced a new bid strategy to gain more results while controlling the cost. Know more in this write-up.<\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/scontent.fbom26-1.fna.fbcdn.net\/v\/t39.8562-6\/57338510_2281202072139104_1266532168499200000_n.png?_nc_cat=100&amp;_nc_ht=scontent.fbom26-1.fna&amp;oh=32f95b237b58d194fc71054d741f0349&amp;oe=5D3585E5\" alt=\"Cost Cap, Bid Cap, Target cost\" \/>\n<p>&nbsp;<\/p>\n<p class=\"_ez1 _7oxt _1m1h _2t6c _5kal _34g8 _7oy7\"><a href=\"https:\/\/www.facebook.com\/business\/news\/improving-ads-manager-and-business-manager\/\" target=\"_blank\" rel=\"noopener\">Improving Ads Manager and Business Manager<\/a>\u00a0Facebook&#8217;s plans to update Ads Manager and Business Manager will help in gaining more success to all sized companies. Find out more in this brief article<\/p>\n<p>&nbsp;<\/p>\n<p class=\"heading\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2019\/how-to-use-linkedins-new-interest-targeting-to-reach-your-campai\" target=\"_blank\" rel=\"noopener\">How to Use LinkedIn\u2019s New Interest Targeting to Reach Your Campaign Goals<\/a>\u00a0A brief guide to understand how Interest Targeting will help you to reach your campaign goals.<\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/content.linkedin.com\/content\/dam\/business\/marketing-solutions\/global\/en_US\/blog\/Blog-Header-Interest-Targeting.gif\" alt=\"LinkedIn Interest Targeting\" \/>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.whitesharkmedia.com\/blog\/social-media\/why-you-should-advertise-on-linkedin\/\" target=\"_blank\" rel=\"noopener\">Why Your Business Should Be Advertising on LinkedIn \u2013 Beginners Guide<\/a>\u00a0As LinkedIn advertising is slowly gaining pace,here is the brief guide to understand it&#8217;s importance.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"_ez1 _7oxt _1m1h _2t6c _5kal _34g8 _7oy7\"><a href=\"https:\/\/www.facebook.com\/business\/news\/learn-how-to-capture-attention-and-drive-results-with-stories-ads\/\" target=\"_blank\" rel=\"noopener\">Learn How to Capture Attention and Drive Results with Stories Ads<\/a>\u00a0Stories are the best way to communicate your thoughts. Learn how you can gain positive results with stories ads on Facebook&#8217;s platform.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/3qdigital.com\/blog\/bing-ads-traffic-trends-after-verizon-search-deal-an-analysis\/\" target=\"_blank\" rel=\"noopener\">Bing Ads Traffic Trends after Verizon Search Deal: An Analysis<\/a>\u00a0An expanded partnership between Bing Ads and Verizon India&#8217;s has made it easy for advertisers to manage their traffic. Here is an analysis to know more.<\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/3qdigital.com\/wp-content\/uploads\/2019\/04\/bing-click-share-by-device.png\" \/>\n<p class=\"post-title entry-title\"><a href=\"https:\/\/www.optmyzr.com\/blog\/google-average-position-goodbye-old-friend\/\" target=\"_blank\" rel=\"noopener\">Google Average Position \u2013 Goodbye Old Friend :-\/<\/a>\u00a0Google has announced of removal of Average Position last month and replaced it with more precise metrics. This article will help you to know about those metrics in detail.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/track-quality-score-daily-with-this-advanced-adwords-script-315545\" target=\"_blank\" rel=\"noopener\">Track Quality Score daily with this advanced Adwords script<\/a>\u00a0Quality Score is one of the important metrics in Google Ads.\u00a0<a href=\"https:\/\/twitter.com\/WesleyparkerPPC\" target=\"_blank\" rel=\"noopener\">Wesley Parker<\/a>\u00a0helps us track quality score daily with this advanced Adwords Script.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"w-blog-post-title entry-title\"><a href=\"https:\/\/adalysis.com\/blog\/how-to-use-the-little-known-google-ads-account-level-app-exclusion-blocker\/\" target=\"_blank\" rel=\"noopener\">How to Use the Little Known Google Ads Account Level App Exclusion Blocker<\/a>\u00a0As Google Ads has retired his appsformobileapps.com feature last year,\u00a0<a href=\"https:\/\/twitter.com\/bgtheory\" target=\"_blank\" rel=\"noopener\">Brad Geddes<\/a> explains 3 little known primary ways to block your ads to show up on apps.<\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/adalysis.com\/wp-content\/uploads\/2019\/03\/image_thumb-18.png\" alt=\"image\" \/>\n<p>&nbsp;<\/p>\n<p class=\"heading\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/marketing-for-tech-companies\/2019\/The-Guide-to-B2B-Video-that-every-tech-marketer-should-read\" target=\"_blank\" rel=\"noopener\">The Guide to B2B Video That Every Tech Marketer Should Read<\/a>\u00a0Online videos are an essential part of B2B marketing.\u00a0<a href=\"https:\/\/twitter.com\/theMMB\" target=\"_blank\" rel=\"noopener\">Meghan Brockmeyer<\/a> helps us know the importance of B2B video for Tech Marketers.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Related Links:<\/strong><\/h4>\n<ul>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/amazon-ads-brand-bidding\/\" target=\"_blank\" rel=\"noopener\">Why You Should Consider Brand Bidding in Amazon Ads?<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/quarterly-roundup-top-ppc-posts-q1-2019\/\" target=\"_blank\" rel=\"noopener\">Quarterly Roundup | Top PPC Posts, Q1 2019<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/removal-of-googles-average-position-what-the-ppc-experts-have-to-say\/\" target=\"_blank\" rel=\"noopener\">Removal of Google\u2019s Average Position \u2013 What The PPC experts Have To Say<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s PPC News recap!\u00a0Facebook is planning to update Ads Manager and Business Manager, analysis of the partnership between Bing Ads and Verizon India, how Interest Targeting helps to reach your campaign goals and more<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-8410","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=8410"}],"version-history":[{"count":15,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8410\/revisions"}],"predecessor-version":[{"id":8425,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8410\/revisions\/8425"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=8410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=8410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=8410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}