<\/p>\n
Here are some of the highlights from the report:<\/p>\n
<\/p>\n
1) Paid Search Vs Google Shopping<\/strong><\/h4>\n <\/p>\n
Google Shopping continues to drive Google Advertising growth with the increase of 41% Y\/Y wherein text ads has seen the decline of 12%. Paid Search Spending growth has seen a downside of 14% as\u00a0CPC growth
\nslowed from 7% in Q4 2018 to 4% in Q1 2019. With Yahoo’s transition to serve Bing Search Ads completely, Bing and Yahoo’s search spend has seen decline of 2%. People are preferring phone when it comes to searching for some ads.\u00a0Google triggered\u00a0 over 96% of paid search clicks on phones in the US and gained\u00a098% of phone paid search ad spend in Q1 2019.<\/p>\n
<\/p>\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/04\/Q1.png\")
<\/a>\n2) Organic and Social Search<\/strong><\/h4>\n <\/p>\n
In Q1 2019, Organic Search observed overall growth of 26% and in that , 24% of mobile website visits. DuckDuckgo has seen visits increased by 54% and 78% on mobile devices. Instagram bagged the largest visit growth at 114%.<\/p>\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/04\/Q1-Organic.png\")
<\/a>\n3) Display and Paid Social<\/strong><\/h4>\n <\/p>\n
For the first time, Facebook observed decline on Ad spend by 2% Y\/Y in Q1 2019. Instagram spend saw an increase by\u00a0 44% Y\/Y. Though, Pinterest is a small platform compare to Facebook and Instagram, advertisers spent more time on it.<\/p>\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/04\/Instagram.png\")
<\/a>\n4) Amazon Ads<\/strong><\/h4>\n <\/p>\n
In Q1 2019, Amazon witnessed tremendous growth. Sponsored Products and Sponsored Brands grew 19%\u00a0 and 77% Y\/Y respectively. Branded Keywords were more likely to convert into sale than queries which do not include advertiser’s brand name.<\/p>\n
<\/p>\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/04\/Amazon-Ad.png\")
<\/a>\nTo get more insightful findings from this report, download the complete report here<\/a> to know more.<\/p>\n <\/p>\n
Related Links:<\/strong><\/h4>\n\n- Key Highlights From Merkle Q4, 2018 Digital Marketing Report<\/a><\/li>\n
- Key Highlights From Merkle Q3, 2018 Digital Marketing Report<\/a><\/li>\n
- Key Highlights From Merkle Q2, 2018 Digital Marketing Report<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Merkel recently released their Digital Marketing report for Q1 2019. Google Shopping gained popularity when compared with text ads, impact of Apple’s recent release of ITP 2.1 on audience targeting strategies, Amazon advertising continues to grow where as Facebook faces downside in this regard.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8437","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=8437"}],"version-history":[{"count":13,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437\/revisions"}],"predecessor-version":[{"id":9306,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437\/revisions\/9306"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=8437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=8437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=8437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nslowed from 7% in Q4 2018 to 4% in Q1 2019. With Yahoo’s transition to serve Bing Search Ads completely, Bing and Yahoo’s search spend has seen decline of 2%. People are preferring phone when it comes to searching for some ads.\u00a0Google triggered\u00a0 over 96% of paid search clicks on phones in the US and gained\u00a098% of phone paid search ad spend in Q1 2019.<\/p>\n
<\/a>\n2) Organic and Social Search<\/strong><\/h4>\n <\/p>\n
In Q1 2019, Organic Search observed overall growth of 26% and in that , 24% of mobile website visits. DuckDuckgo has seen visits increased by 54% and 78% on mobile devices. Instagram bagged the largest visit growth at 114%.<\/p>\n<\/a>\n3) Display and Paid Social<\/strong><\/h4>\n <\/p>\n
For the first time, Facebook observed decline on Ad spend by 2% Y\/Y in Q1 2019. Instagram spend saw an increase by\u00a0 44% Y\/Y. Though, Pinterest is a small platform compare to Facebook and Instagram, advertisers spent more time on it.<\/p>\n<\/a>\n4) Amazon Ads<\/strong><\/h4>\n <\/p>\n
In Q1 2019, Amazon witnessed tremendous growth. Sponsored Products and Sponsored Brands grew 19%\u00a0 and 77% Y\/Y respectively. Branded Keywords were more likely to convert into sale than queries which do not include advertiser’s brand name.<\/p>\n
<\/p>\n<\/a>\nTo get more insightful findings from this report, download the complete report here<\/a> to know more.<\/p>\n <\/p>\n
Related Links:<\/strong><\/h4>\n\n- Key Highlights From Merkle Q4, 2018 Digital Marketing Report<\/a><\/li>\n
- Key Highlights From Merkle Q3, 2018 Digital Marketing Report<\/a><\/li>\n
- Key Highlights From Merkle Q2, 2018 Digital Marketing Report<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Merkel recently released their Digital Marketing report for Q1 2019. Google Shopping gained popularity when compared with text ads, impact of Apple’s recent release of ITP 2.1 on audience targeting strategies, Amazon advertising continues to grow where as Facebook faces downside in this regard.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8437","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=8437"}],"version-history":[{"count":13,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437\/revisions"}],"predecessor-version":[{"id":9306,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437\/revisions\/9306"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=8437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=8437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=8437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a>\n3) Display and Paid Social<\/strong><\/h4>\n <\/p>\n
For the first time, Facebook observed decline on Ad spend by 2% Y\/Y in Q1 2019. Instagram spend saw an increase by\u00a0 44% Y\/Y. Though, Pinterest is a small platform compare to Facebook and Instagram, advertisers spent more time on it.<\/p>\n<\/a>\n4) Amazon Ads<\/strong><\/h4>\n <\/p>\n
In Q1 2019, Amazon witnessed tremendous growth. Sponsored Products and Sponsored Brands grew 19%\u00a0 and 77% Y\/Y respectively. Branded Keywords were more likely to convert into sale than queries which do not include advertiser’s brand name.<\/p>\n
<\/p>\n<\/a>\nTo get more insightful findings from this report, download the complete report here<\/a> to know more.<\/p>\n <\/p>\n
Related Links:<\/strong><\/h4>\n\n- Key Highlights From Merkle Q4, 2018 Digital Marketing Report<\/a><\/li>\n
- Key Highlights From Merkle Q3, 2018 Digital Marketing Report<\/a><\/li>\n
- Key Highlights From Merkle Q2, 2018 Digital Marketing Report<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Merkel recently released their Digital Marketing report for Q1 2019. Google Shopping gained popularity when compared with text ads, impact of Apple’s recent release of ITP 2.1 on audience targeting strategies, Amazon advertising continues to grow where as Facebook faces downside in this regard.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8437","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=8437"}],"version-history":[{"count":13,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437\/revisions"}],"predecessor-version":[{"id":9306,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437\/revisions\/9306"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=8437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=8437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=8437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a>\n4) Amazon Ads<\/strong><\/h4>\n <\/p>\n
In Q1 2019, Amazon witnessed tremendous growth. Sponsored Products and Sponsored Brands grew 19%\u00a0 and 77% Y\/Y respectively. Branded Keywords were more likely to convert into sale than queries which do not include advertiser’s brand name.<\/p>\n
<\/p>\n<\/a>\nTo get more insightful findings from this report, download the complete report here<\/a> to know more.<\/p>\n <\/p>\n
Related Links:<\/strong><\/h4>\n\n- Key Highlights From Merkle Q4, 2018 Digital Marketing Report<\/a><\/li>\n
- Key Highlights From Merkle Q3, 2018 Digital Marketing Report<\/a><\/li>\n
- Key Highlights From Merkle Q2, 2018 Digital Marketing Report<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Merkel recently released their Digital Marketing report for Q1 2019. Google Shopping gained popularity when compared with text ads, impact of Apple’s recent release of ITP 2.1 on audience targeting strategies, Amazon advertising continues to grow where as Facebook faces downside in this regard.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8437","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=8437"}],"version-history":[{"count":13,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437\/revisions"}],"predecessor-version":[{"id":9306,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437\/revisions\/9306"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=8437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=8437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=8437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a>\nTo get more insightful findings from this report, download the complete report here<\/a> to know more.<\/p>\n <\/p>\n Merkel recently released their Digital Marketing report for Q1 2019. Google Shopping gained popularity when compared with text ads, impact of Apple’s recent release of ITP 2.1 on audience targeting strategies, Amazon advertising continues to grow where as Facebook faces downside in this regard.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8437","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=8437"}],"version-history":[{"count":13,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437\/revisions"}],"predecessor-version":[{"id":9306,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8437\/revisions\/9306"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=8437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=8437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=8437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Related Links:<\/strong><\/h4>\n
\n