{"id":8461,"date":"2019-05-02T16:09:40","date_gmt":"2019-05-02T10:39:40","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=8461"},"modified":"2019-05-02T16:09:40","modified_gmt":"2019-05-02T10:39:40","slug":"monthly-roundup-top-ppc-posts-april-2019","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-posts-april-2019\/","title":{"rendered":"Monthly Roundup | Top PPC Posts &#8211; April 2019"},"content":{"rendered":"<p class=\"lead\">Missed out on top PPC posts published in the month of April? Here is a quick recap. Facebook&#8217;s new bid strategy to gain more result, Bing&#8217;s step to end the ability to create destination URL for keywords, ads and campaign level, Google&#8217;s announcement of Parallel Tracking, Announcement of Quora and GeistM partnership, Highlights of Merkel&#8217;s Digital Marketing report for Q1 2019 and more<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p class=\"blog-post-title\"><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/april-2019\/drive-customers-to-immediate-action-with-action-extensions?feed=blogposts\" target=\"_blank\" rel=\"noopener\">Drive customers to immediate action with Action Extensions<\/a>\u00a0Announcement from Bing Ads regarding Action extension. Follow the link to get an insight on \u201c<a href=\"https:\/\/searchengineland.com\/how-to-set-up-action-extensions-bing-ads-newest-ad-extension-314961\" target=\"_blank\" rel=\"noopener\">How to set up action extensions, Bing Ads\u2019 newest ad extension<\/a>\u201c.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/05\/bing-ads-action-extensions-setup-518x400.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"400\" class=\"size-full wp-image-8533 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/05\/bing-ads-action-extensions-setup-518x400.jpg\" alt=\"\" \/><\/a>\n<p>&nbsp;<\/p>\n<p class=\"post-main-content__title post-main-content__title--top post-main-content__title--long-form\"><a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/conversion-optimization\" target=\"_blank\" rel=\"noopener\">Drive more action with new conversion features<\/a>\u00a0With this announcement, Pinterest introduced Conversion Optimization, a new campaign type which helps optimize the Promoted Pins for a defined conversion action. A step towards helping advertiser achieve their conversion objective.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"_ez1 _7oxt _1m1h _2t6c _5kal _34g8 _7oy7\"><a href=\"https:\/\/www.facebook.com\/business\/news\/maximize-campaign-results-with-cost-cap-bidding\" target=\"_blank\" rel=\"noopener\">Maximize Campaign Results with Cost Cap Bidding<\/a>\u00a0Facebook has introduced a new bid strategy to gain more results while controlling the cost. Know more in this write-up.<\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/scontent.fbom26-1.fna.fbcdn.net\/v\/t39.8562-6\/57338510_2281202072139104_1266532168499200000_n.png?_nc_cat=100&amp;_nc_ht=scontent.fbom26-1.fna&amp;oh=32f95b237b58d194fc71054d741f0349&amp;oe=5D3585E5\" alt=\"Cost Cap, Bid Cap, Target cost\" \/>\n<p>&nbsp;<\/p>\n<p class=\"_ez1 _7oxt _1m1h _2t6c _5kal _34g8 _7oy7\"><a href=\"https:\/\/www.facebook.com\/business\/news\/improving-ads-manager-and-business-manager\/\" target=\"_blank\" rel=\"noopener\">Improving Ads Manager and Business Manager<\/a>\u00a0Facebook\u2019s plans to update Ads Manager and Business Manager will help in gaining more success to all sized companies. Find out more in this brief article.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"__sw _5xtx _5xty __ta\">\n<p class=\"_ez1 _7oxt _1m1h _2t6c _5kal _34g8 _7oy7\"><a href=\"https:\/\/www.facebook.com\/business\/news\/updating-our-brand-safety-controls\/#\" target=\"_blank\" rel=\"noopener\">Updating Our Brand Safety Controls<\/a>\u00a0Facebook announced new brand safety control for advertisers to help them protect their brand and customers from bad content on Facebook\u2019s platform.<\/p>\n<\/div>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/scontent.fnag1-2.fna.fbcdn.net\/v\/t39.8562-6\/57203800_2314487898572407_4697022508883247104_n.png?_nc_cat=107&amp;_nc_ht=scontent.fnag1-2.fna&amp;oh=87bc0a6c8469abd3914e38d2326eb595&amp;oe=5D645F16\" alt=\"Brand Safety Controls\" \/>\n<p>&nbsp;<\/p>\n<p class=\"blog-post-title\"><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-in\/blog\/post\/april-2019\/get-started-migrate-now-to-final-urls-to-improve-tracking\" target=\"_blank\" rel=\"noopener\">Get started: Migrate now to final URLs to improve tracking<\/a>\u00a0Bing is preparing to end the ability to create destination URL for keywords, ads, campaign level by August 2019. What steps do you need to take in this regards, this article will explain.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9321902\" target=\"_blank\" rel=\"noopener\">Parallel tracking for Display campaigns available May 1st, 2019, Video campaigns postponed<\/a>\u00a0Parallel tracking helps to reduce page load time and retain users. Get an insight on Google\u2019s announcement of Parallel tracking for Display campaigns in this write-up.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/business.quora.com\/Quora-Ads-and-GeistM-Partnership\" target=\"_blank\" rel=\"noopener\">Quora Ads and GeistM Partnership<\/a>\u00a0Follow along\u00a0\u00a0<a href=\"https:\/\/twitter.com\/bweitz1\" target=\"_blank\" rel=\"noopener\">Brendan Lloyd Weitz<\/a>\u00a0to know more about the announcement of Quora and GeistM partnership.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/merkel-digital-marketing-report-q1-2019\/\" target=\"_blank\" rel=\"noopener\">Merkel&#8217;s Digital Marketing Report for Q1 2019<\/a>\u00a0Merkel, a leading technology-enabled marketing agency has recently released their Digital Marketing report for Q1 2019. Follow this\u00a0 brief write-up to get an insight.<\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/04\/Q1-Organic.png\" \/>\n<p>&nbsp;<\/p>\n<p class=\"entry-header\"><a href=\"https:\/\/www.practicalecommerce.com\/google-ads-keyword-planner-gets-an-upgrade\" target=\"_blank\" rel=\"noopener\">Google Ads Keyword Planner Gets an Upgrade<\/a>\u00a0Google Product Team have improved the features of Keyword Planner which will be effective from May 2019 onward. Here is Google&#8217;s announcement\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9327909\" target=\"_blank\" rel=\"noopener\">Keyword Planner changes finalized<\/a>\u00a0on the same<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/05\/Keyword-Planner.png\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"334\" class=\"size-full wp-image-8543 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/05\/Keyword-Planner.png\" alt=\"\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertising.amazon.com\/blog\/amazon-advertising-launches-in-australia?ref_=blog-list\" target=\"_blank\" rel=\"noopener\">Amazon Advertising launches in Australia<\/a>\u00a0Amazon advertising has always looked to\u00a0help businesses extend the reach of their advertising campaigns around the globe. Announcement from Amazon to broaden their advertising to Australia will help agencies and advertisers to discover new heights. Follow the write-up to know more<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Related Links:<\/strong><\/h4>\n<ul>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/quarterly-roundup-top-ppc-posts-q1-2019\/\" target=\"_blank\" rel=\"noopener\">Quarterly Roundup | Top PPC Posts, Q1 2019<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/karooyas-great-converting-keywords-report-amazon-ads\/\" target=\"_blank\" rel=\"noopener\">How To Use Karooya\u2019s \u2018Great Converting Keywords Report\u2019 For Amazon Ads?<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/how-to-find-negative-keywords-from-amazon-ads\/\" target=\"_blank\" rel=\"noopener\">How To Find Negative Keywords From Amazon Ads?<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Missed out on top PPC posts published in the month of April? Here is a quick recap. Facebook&#8217;s new bid strategy to gain more result, Bing&#8217;s step to end the ability to create destination URL for keywords, ads and campaign level, Google&#8217;s announcement of Parallel Tracking, Announcement of Quora and GeistM partnership, Highlights of Merkel&#8217;s&#8230;  <a href=\"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-posts-april-2019\/\" class=\"more-link\" title=\"Read Monthly Roundup | Top PPC Posts &#8211; April 2019\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-8461","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=8461"}],"version-history":[{"count":20,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8461\/revisions"}],"predecessor-version":[{"id":8548,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8461\/revisions\/8548"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=8461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=8461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=8461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}