{"id":8555,"date":"2019-05-06T16:38:31","date_gmt":"2019-05-06T11:08:31","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=8555"},"modified":"2019-05-07T15:22:14","modified_gmt":"2019-05-07T09:52:14","slug":"weekly-ppc-news-bing-ads-name-changed-to-microsoft-advertising-google-ads-position","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-ads-name-changed-to-microsoft-advertising-google-ads-position\/","title":{"rendered":"Weekly PPC News – Bing Ads Name Changed to Microsoft Advertising, Google Ads Position Segmented By Devices and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap!\u00a0Facebook announced limiting the targeting capabilities for housing, loans and employment industries, Quora is now an approved\u00a0tag vendor within Google Tag Manager, Get an insight to set up Bing’s new Action Extensions, Learn about Google Ads feature called Geo Ads Customizers and more.<\/p>\n

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Keyword Planner changes finalized<\/a>\u00a0– The changes to the Keyword Planner\u00a0 were being speculated since long, but with this announcement, Google confirmed the updates made. Know more about the changes in this post.<\/p>\n\"\"<\/a>\n

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Bing Ads is now Microsoft Advertising<\/a>\u00a0– Evolution is the key to success. With this name change, Bing Ads is building onto its success. Know more about this change and how it’s helping Bing Ads to gain more visibility.<\/p>\n

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The PPC \u201cDirty Secret\u201d That No One Talks About<\/a>\u00a0– PPC world is all about performance and because of this, Brand awareness doesn’t get the needed attention. Pauline Jakober<\/a> helps to understand the reason for the same.<\/p>\n

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From Average to Exact Part 2: Devices<\/a>\u00a0– In our weekly PPC news last week, we had mentioned about the analysis done by\u00a0Martin Rottgerding<\/a>\u00a0on Google Ads Positions with regards to averages and actual positions and their performance. This week, get an insight on Google Ads position with regards to devices.<\/p>\n\"\"<\/a>\n

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Facebook Removes AD Targeting Options For Certain Industries<\/a>\u00a0– Follow along\u00a0\u00a0Nicole Portman<\/a> as she sheds light on\u00a0 Facebook’s announcement\u00a0\u00a0regarding limiting the targeting capabilities for housing, loans and employment industries.<\/p>\n

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Quora is now integrated with Google Tag Manager<\/a>\u00a0Announcement from Quora regarding it being an approved tag vendor within Google Tag Manager. Follow along Joe Martinez<\/a>, as he takes you through, how you can install Quora Pixel<\/a> to all pages of your site.<\/p>\n\"\"<\/a>\n

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Export Google Ads data to Google Sheets<\/a>\u00a0– Now, Google Ads data can be exported to Google Sheets. Learn more about this update here.<\/p>\n\"\"<\/a>\n

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How to Get Started with Bing\u2019s New Action Extensions<\/a>\u00a0– Bing’s announcement of\u00a0 a new Ad Extension format last month gave us the opportunity to improve click-through and conversion rates. Get an insight into how you can set this extension, in this post.<\/p>\n

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Localize your PPC with Google Geo Ads Customizers<\/a>\u00a0–\u00a0Kim Chmura<\/a> explains about Google Ads feature Geo Ads Customizers and how you can create ad copies focusing on the regions where ads are being shown.<\/p>\n

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Google on Effect of Low Quality Pages on Sitewide Rankings<\/a>\u00a0–\u00a0John Mueller<\/a> shares his views on poor ranking of a website because of poor quality pages of the site.<\/p>\n

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