{"id":8629,"date":"2019-05-13T16:21:20","date_gmt":"2019-05-13T10:51:20","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=8629"},"modified":"2019-05-14T13:48:41","modified_gmt":"2019-05-14T08:18:41","slug":"weekly-ppc-news-googles-annual-marketing-meeting-negative-keywords-amazon-sponsored-brand-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-googles-annual-marketing-meeting-negative-keywords-amazon-sponsored-brand-ads\/","title":{"rendered":"Weekly PPC News &#8211; Google&#8217;s Annual Marketing Meeting ,Negative Keywords for Amazon Sponsored Brand Ads and more"},"content":{"rendered":"<p class=\"lead\">Here is the recap of this weeks PPC News! Facebook&#8217;s announcement to help boost small businesses advertising on its platform, How to build and optimize a Google Shopping campaign, Pros and cons of exporting Google Ads data to sheet, Part three of Google Ads position analysis and more<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p class=\"_ez1 _7oxt _1m1h _2t6c _5kal _34g8 _7oy7\"><a href=\"https:\/\/www.facebook.com\/business\/news\/giving-small-businesses-the-tools-to-succeed-on-facebook\" target=\"_blank\" rel=\"noopener\">Giving Small Businesses the Tools to Succeed on Facebook<\/a>\u00a0In today&#8217;s world, small businesses have great impact on our society and economy. Facebook has announced some tools to help small businesses to promote their business on it&#8217;s platform. Get more insight here<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.blog.google\/products\/ads\/mobilizing-summer-google-marketing-live-2019\/\" target=\"_blank\" rel=\"noopener\">Mobilizing for summer: Google Marketing Live 2019<\/a>\u00a0This week, Google is holding their annual Marketing event to disclose their new products. Get a sneak peek here of what will be discussed at the event. Follow this update in the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9334322\" target=\"_blank\" rel=\"noopener\">announcement<\/a> section as well.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"sej-stitle\"><a href=\"https:\/\/www.searchenginejournal.com\/google-ads-download-reports-sheets\/306811\/\" target=\"_blank\" rel=\"noopener\">Google Ads Reports Can Now Be Downloaded in Sheets \u2013 Pros &amp; Cons<\/a>\u00a0Earlier this month, Google added the ability to export Google Ads data to sheet. What are pros and cons of this feature, <a href=\"https:\/\/twitter.com\/siliconvallaeys\" target=\"_blank\" rel=\"noopener\">Frederick Vallaeys<\/a> explains us in this write-up.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/05\/google-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"370\" class=\"size-full wp-image-8635 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/05\/google-ads.png\" alt=\"\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9334345\" target=\"_blank\" rel=\"noopener\">Smart strategies for growing your app business with ads<\/a>\u00a0A brief write-up to know ways to\u00a0scale your business using Google\u2019s growth and monetization solutions.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.ppc-epiphany.com\/2019\/05\/13\/from-average-to-exact-part-3-performance-over-time\/\" target=\"_blank\" rel=\"noopener\">From Average to Exact Part 3: Performance over Time<\/a> In our previous weekly PPC News posts, we have mentioned about the analysis done by <a href=\"https:\/\/twitter.com\/bloomarty\" target=\"_blank\" rel=\"noopener\">Martin Roettgerding<\/a>\u00a0on Google Ads Position. Here is the analysis part 3 which talks about performance over a period of time.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/05\/Bloomaty.png\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"449\" class=\"size-full wp-image-8632 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/05\/Bloomaty.png\" alt=\"\" \/><\/a>\n<p class=\"entry-title\"><a href=\"https:\/\/www.disruptiveadvertising.com\/google-ads\/google-ads-recommendations\/\" target=\"_blank\" rel=\"noopener\">Should You Implement All of Your Google Ads Recommendations?<\/a>\u00a0Google has variety of new recommendations which can improve campaign performance. But should we implement all these suggestions? <a href=\"https:\/\/twitter.com\/AdenAndrus\" target=\"_blank\" rel=\"noopener\">Aden Andrus<\/a> helps us to know in this article.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/clicteq.com\/everybody-has-got-it-wrong-on-testing-responsive-search-ads-here-is-how-to-do-it-correctly\/\" target=\"_blank\" rel=\"noopener\">Everybody has got it wrong on testing Responsive Search Ads. Here is how to do it correctly<\/a>\u00a0In this post,\u00a0<a href=\"https:\/\/twitter.com\/WesleyparkerPPC\" target=\"_blank\" rel=\"noopener\">Wesley Parker<\/a>\u00a0explains how to do responsive search ads testing correctly.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ppchero.com\/facebook-audience-network-inventory-filter-are-you-ready-for-the-coming-changes\/\" target=\"_blank\" rel=\"noopener\">Facebook Audience Network Inventory Filter:Are You Ready For The Coming Changes?<\/a>\u00a0In Facebook audience network, we had the option to control where we would like our ads to be shown\u00a0by using exclusion categories but these categories will no longer be available in future. What exactly is changing, <a href=\"https:\/\/twitter.com\/childs_aaron\" target=\"_blank\" rel=\"noopener\">Aaron Childs<\/a> helps us to understand in this write-up.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"header-banner__title header-banner__title--industry-page\"><a href=\"https:\/\/www.merkleinc.com\/blog\/negative-keywords-come-amazon-sponsored-brands\" target=\"_blank\" rel=\"noopener\">Negative Keywords Come to Amazon Sponsored Brands<\/a>\u00a0Ability to add Negative Keywords which were only available for Sponsored Products ads, has now been made available for Sponsored Brand ads too. Get more insight here about this update from Amazon.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.acquisio.com\/blog\/agency\/google-shopping\/\" target=\"_blank\" rel=\"noopener\">How To Build And Optimize a Google Shopping Campaign<\/a>\u00a0Google Shopping has grown larger in recent years compare to traditional PPC campaign. How can you get your product on Google&#8217;s first page and how to optimize your campaign, <a href=\"https:\/\/twitter.com\/tomwhtley\" target=\"_blank\" rel=\"noopener\">Tom Whatley<\/a> sheds light with six simple steps.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Related Links<\/strong><\/h4>\n<ul>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/use-the-new-google-keyword-planner\/\" target=\"_blank\" rel=\"noopener\">How To Use The New Google Keyword Planner Effectively<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/negative-keywords-not-working\/\" target=\"_blank\" rel=\"noopener\">Why Your Negative Keywords Are Not Working?<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-posts-april-2019\/\" target=\"_blank\" rel=\"noopener\">Monthly Roundup | Top PPC Posts \u2013 April 2019<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Here is the recap of this weeks PPC News! Facebook&#8217;s announcement to help boost small businesses advertising on its platform, How to build and optimize a Google Shopping campaign, Pros and cons of exporting Google Ads data to sheet, Part three of Google Ads position analysis and more<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-8629","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=8629"}],"version-history":[{"count":15,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8629\/revisions"}],"predecessor-version":[{"id":8646,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/8629\/revisions\/8646"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=8629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=8629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=8629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}