{"id":8747,"date":"2019-05-27T16:27:09","date_gmt":"2019-05-27T10:57:09","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=8747"},"modified":"2019-05-27T20:51:04","modified_gmt":"2019-05-27T15:21:04","slug":"weekly-ppc-news-twitters-ad-transparency-tools-new-look-for-google-search","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-twitters-ad-transparency-tools-new-look-for-google-search\/","title":{"rendered":"Weekly PPC News – Twitter’s Ad Transparency Tools, New Look for Google Search and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap! Introduction of new Ads tab on LinkedIn pages, Google’s new recommendations to optimize score,Target your best audience with Reddit advertising, v1_3 release of the Google Ads API, Introduction of new customizations to smart bidding and more.<\/p>\n

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Making Advertising More Transparent on LinkedIn<\/a>\u00a0– To improve transparency of ads on LinkedIn, a new Ads tab has been introduced on LinkedIn Pages which can help to see all sponsored content run in the past six months. More insight here.<\/p>\n

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A new look for Google Search<\/a>\u00a0– A brief write-up by Jamie Leach<\/a>\u00a0explaining the new look for Google search to quickly determine what is useful for us.<\/p>\n

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New recommendations added to optimization score<\/a>\u00a0– Get an insight on Google’s announcement regarding new recommendations to optimization score here.<\/p>\n

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Be smart, advertisers. Here\u2019s how to approach rising Google brand CPC<\/a>\u00a0– Follow along Andy Taylor<\/a> as he explains how we can control rising Google brand CPC by installing safeguards.<\/p>\n

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Drive discovery of bots and other customer experiences in Direct Message<\/a>\u00a0– Twitter has launched\u00a0customizable Direct Message Card to promote and share bots. Take a sneak peek with Travis Lull<\/a> regarding the same.<\/p>\n

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Google Ads Now Lets You Sort Your Campaigns<\/a>\u00a0–\u00a0 In this article,\u00a0Robert Brady<\/a>\u00a0sheds light on six different ways to sort your campaign.<\/p>\n\n

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How to Target Your Best Audience with Reddit Advertising<\/a> – Reddit is one of the most visited website in the world with regards to advertising. Take a journey with Joe Martinez<\/a> as he explains how you can make best use of Reddit to target your audience.<\/p>\n

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Boosting the Effectiveness of Your Ads with Twitter\u2019s Ad Transparency Tools<\/a>\u00a0– Over the few years, social media has become a hub for all political information. Twitter’s Ad transparency tool helps advertisers to earn customers’s trust and do their ads rite. Learn more here<\/p>\n

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Announcing v1_3 of the Google Ads API<\/a>\u00a0– Google’s announcement of\u00a0v1_3 release of the\u00a0Google Ads API. Get to know more here.<\/p>\n

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Google Ads Introduces Three New Customizations to Smart Bidding<\/a>\u00a0At times, bidding process could become little overwhelming for advertisers. Looking into this complex customer journey, Google Ads has announced four new bid-focused ad features with regards to smart bidding. Follow Iris Hearn<\/a> as she explains more about these four new ad features in this article.<\/p>\n

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Related Links:<\/strong><\/h4>\n