{"id":8874,"date":"2019-06-03T16:23:58","date_gmt":"2019-06-03T10:53:58","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=8874"},"modified":"2019-06-03T22:47:12","modified_gmt":"2019-06-03T17:17:12","slug":"weekly-ppc-news-linkedin-acquires-drawbridge-google-shopping-ads-guide","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-linkedin-acquires-drawbridge-google-shopping-ads-guide\/","title":{"rendered":"Weekly PPC News – LinkedIn Acquires Drawbridge, Google Shopping Ads Guide and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap! Understand the growth of Instagram Advertising, Google’s advance location targeting update, Ways to blend Display and Video ads,\u00a0LinkedIn’s new Ads tab to boost ads performance, Best tips for Google Ads in 2019 and more.<\/span><\/p>\n

<\/p>\n

 <\/p>\n

From Target Search Page Location and Outranking Share to Target Impression Share<\/a>\u00a0– Announcement from Google regarding \u201cTarget Impression Share Strategy\u201d which will be in effect later this year.<\/p>\n

 <\/p>\n

Helping Businesses Succeed with LinkedIn<\/a>\u00a0– LinkedIn’s announcement to acquire Drawbridge, Inc. to boost the capabilities of Marketing Solutions platforms and for better customer reach.<\/p>\n

 <\/p>\n

The 9 Best Tips for Google Ads in 2019<\/a>\u00a0– A practical guide by Steve Iva<\/a>\u00a0 on the best tips for Google Ads in 2019 to achieve best results.<\/p>\n

 <\/p>\n

Oracle Data Cloud\u2019s Moat Analytics + LinkedIn: More Ways to Measure and Validate Video Performance<\/a>\u00a0-Introduction of Moat Analytics on LinkedIn is a move to measure viewability metrics of their video ads. Get more insight here.<\/p>\n

 <\/p>\n

Search + native: 5 tactics the pros use for maximizing ROI<\/a>\u00a0–\u00a0 In this article,\u00a0Stein Broeder<\/a>\u00a0explains how you can increase customer reach with Microsoft Audience Ads and what are the 5 ways to boost campaign ROI.<\/p>\n

 <\/p>\n

Instagram Advertising Continues to Increase for Social Media Marketers<\/a>\u00a0– A brief write-up by Krystle Vermes<\/a>\u00a0to understand the growth of Instagram Advertising among marketers.<\/p>\n\"social\n

 <\/p>\n

Google is expanding when it shows ads to \u2018people in targeted locations\u2019<\/a>\u00a0– Get a sneak peek in Google’s advance location targeting update by\u00a0Ginny Marvin<\/a>\u00a0as she helps to know more in this regard.<\/p>\n\n

Google Adwords 101: The Complete Google Shopping Ads Guide For 2019<\/a>\u00a0– As Google Shopping Ads has become an important channel for retailers, Greg Swan<\/a>\u00a0sheds light on the complete shopping guide for 2019.<\/p>\n

 <\/p>\n

3 Ways to Combine Display Ads and Video Ads for Brand Awareness<\/a>\u00a0– In this article,Brad Smith<\/a> explains how to blend Display and Video Ads to gain easiest and highest ROI.<\/p>\n

 <\/p>\n

LinkedIn’s New Ads Tab Will Show Users a Company’s Sponsored Content<\/a>\u00a0– In this article, Kristin Linde<\/a>\u00a0explains how\u00a0LinkedIn’s new Ads tab will help marketers to boost their ads performance while checking the performance of their competitors Ads.\u00a0<\/span><\/p>\n

 <\/p>\n

Related Links:<\/strong>\u00a0<\/span><\/h4>\n