{"id":901,"date":"2015-09-14T17:49:23","date_gmt":"2015-09-14T12:19:23","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=901"},"modified":"2017-07-06T22:33:33","modified_gmt":"2017-07-06T17:03:33","slug":"weekly-ppc-news-why-ppc-is-importan","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-why-ppc-is-importan\/","title":{"rendered":"Weekly PPC News – Why PPC is important for Small Business Success?"},"content":{"rendered":"

Know how to revive your PPC campaign, when PPC is an option to opt for, how to optimize your keywords, how to harmonize the AdWords extension. Other articles on negative keywords list AdWords script and Bing’s tentative ad extensions covered in this week’s PPC news.<\/p>\n

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So, if you missed out on the major talks happening in the PPC domain, then this post updates you of the same.<\/p>\n

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1.\u00a0Support for shared negatives in AdWords Scripts<\/a><\/p>\n

Now, you can manage the negative criteria from a spreadsheet using AdWords script. Other than this, you can also now implement scripts for negative keyword list and excluded placement lists. Check out this post for details on the codes and how to incorporate it.<\/p>\n

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2.\u00a0AdWords Changes The Definition Of Conversions For Reporting & Columns<\/a><\/p>\n

With AdWords changing the definition of Conversions, advertiser will\u00a0now see conversions that have optimization selected. You may just have to adjust your reporting a little to get the desired data. Greg Finn<\/a> clarifies on how this change can be\u00a0viewed. Read more in this post.<\/p>\n

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3.\u00a0Sitelinks, Callouts & Structured Snippets, Oh My!<\/a><\/p>\n

Matthew Umbro<\/a> takes us through the newly released ‘Structured Snippet Extensions’ \u00a0by AdWords. He further elaborates how callouts, sitelink and structured snippets extensions can be used in harmony without disrupting the purpose of each. Go ahead, read his thoughts and implement it accordingly.<\/p>\n\"extensions_structure\"<\/a>\n

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4.\u00a010 Tests That Will Revive Your PPC Campaign<\/a><\/p>\n

In this post,\u00a0Melissa Duka suggests\u00a0trying\u00a0all or\u00a0any of the\u00a010 tests to scale up your PPC campaigns. Conducting A\/B testing of ad variations might bring about astounding results.You can knit such tests around devices, call-to-actions, display URLs etc. Read for further details about it.<\/p>\n\"ppc_tests\"<\/a>\n

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5.\u00a05 Ways to Know if PPC is Right for Your Business<\/a><\/p>\n

David Schneider<\/a> shares those questions that a business should ponder on before plunging to\u00a0adopt\u00a0paid advertising as a marketing channel. If you find yourself agreeing to at least 3 of the 5 things mentioned here, you must give PPC a nod. Read for more details.<\/p>\n

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6.\u00a03 No-Brainer Ways to Optimize Your Keywords<\/a><\/p>\n

‘Evaluate and tweak your keywords in order to get ROI from your campaigns’, says Margot da Cunha<\/a>. Further, she outlines three ways to optimize your keywords which simultaneously leads to a flourishing PPC account. Read more in this post and get the ideas to better your keyword management.<\/p>\n\"keywords\"<\/a>\n

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7.\u00a05 Reasons Why PPC is important for Small Business Success<\/a><\/p>\n

Here are the 5 reasons why\u00a0PPC is an important marketing tool for start ups and small businesses. Alex Chris<\/a>, in this post, lays emphasis on the key features of a PPC \u00a0account and how it contributes in a business’s success. He concludes saying PPC is a must and if you don’t use it you are missing out on big opportunities. Read for more.<\/p>\n\"benefits<\/a>\n

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8.\u00a0Bing Ads Releases New Ad Extensions<\/a><\/p>\n

Lisa Raehsler<\/a>\u00a0shares details of the new and upcoming Bing Ad extensions that can help advertisers increase their visibility, performance and conversions. These extensions are namely, image extensions, callout extensions etc. Though still under-development, these features when launched will prove beneficial for advertisers. To know more, read this post.<\/p>\n

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9.\u00a0Be Present in the Micro-Moment<\/a><\/p>\n

The author discusses the revolution brought about as a result of technological advancements and how business need to keep up with the changing trends. Being present in user’s predictable micro moments is understandable but the unpredictable micro moments should be ensured via multiple brand engagements. Read this interesting post to get more insight on micro moments.<\/p>\n

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10.\u00a0The Only PPC Management Tools You Need to Be Successful<\/a><\/p>\n

Figuring out which features to primarily master in to set your foot in the PPC sphere? This post lists down the tools that you need to know to be successful in the PPC industry. Read to know more.<\/p>\n

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