{"id":9108,"date":"2019-07-01T16:30:13","date_gmt":"2019-07-01T11:00:13","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9108"},"modified":"2019-07-01T16:30:13","modified_gmt":"2019-07-01T11:00:13","slug":"weekly-ppc-news-google-is-testing-carousel-format-for-text-adsyoutube-mockup-tool-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-is-testing-carousel-format-for-text-adsyoutube-mockup-tool-and-more\/","title":{"rendered":"Weekly PPC News – Google is Testing Carousel Format for Text Ads,YouTube Mockup Tool and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap!\u00a0Microsoft Advertising’s Parallel tracking and final URL suffix, Quora’s announcement regarding new and improved ads targeting experience,Combination of Smart bidding and Last-Click Attribution, Twitter providing clarity on political advertising in Canada and more.<\/p>\n

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Offering Greater Transparency for Social Issue, Electoral or Political Ads in More Countries<\/a>\u00a0– Announcement from Facebook regarding transparency tools for advertisers\u00a0wanting to place ads about social issues, elections or politics.<\/p>\n

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Better tracking with final URL suffix and more custom parameters<\/a>\u00a0– Announcement from Microsoft Advertising regarding Parallel tracking,final URL suffix to avoid delay in loading the websites.<\/p>\n\"View\n

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Bringing Ads to Explore, Instagram\u2019s Discovery Destination<\/a>\u00a0– On Instagram, people go to explore if they want to discover ,connect with people or shop. Learn here regarding an announcement to introduce ads in explore feed to discover latest trends.<\/p>\n

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New and Improved Ads Targeting Experience<\/a>\u00a0– Quora is announcing new categories which will help advertisers make informed targeting choices to reach their goals. Get more insight here.<\/p>\n\n

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Providing clarity on political advertising in Canada<\/a>\u00a0– Keeping a goal of transparency with regards to advertising during elections, Twitter has announced the expansion of political advertising transparency efforts to Canada. Michele Austin<\/a> sheds more light on the same.<\/p>\n

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After Google Shopping and Google Images, Google Ads begins testing carousel format for text ads.<\/a>\u00a0– As ad carousal has often been seen in shopping ads or on Google images, now Google Ads\u00a0begins to test Sponsored Links of text in carousel format. Learn more here.<\/p>\n

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CTR Impact from Recent Google Ad Label Change Still Unclear<\/a>\u00a0– Google’s new black ad labels on mobile devices and favicon feature might\u00a0boost the rate at which searchers interact with paid ad units. However, early data gives a different picture altogether. A brief article by Andy Taylor<\/a> explaining the same.<\/p>\n\"Google\n

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Get your campaigns ready to reach the always-on deal seeker<\/a>\u00a0– When it comes to online shopping, customers are on a look out for great deals throughout the year. Here are listed some new tools which help advertisers to reach to the right audience.<\/p>\n\"\"<\/a>\n

Why Smart Bidding and Last-Click Attribution are a Dangerous Combination<\/a>\u00a0– There are some dangerous combination we need to avoid using in our PPC account with regards to automation. One such combination is Smart bidding and Last-Click attribution. Frederick Vallaeys<\/a> gives more insight on the same.<\/p>\n\n

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Don\u2019t Miss the YouTube Mockup Tool<\/a>\u00a0– YouTube Mockup Tool is a free tool from Google for advertisers. What is this tool all about and how to use it, Joe Martinez<\/a> explains in this brief write-up.<\/p>\n

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Related Links:<\/strong><\/h4>\n