{"id":9149,"date":"2019-07-09T11:54:28","date_gmt":"2019-07-09T06:24:28","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9149"},"modified":"2019-07-18T23:10:02","modified_gmt":"2019-07-18T17:40:02","slug":"adding-campaign-name-valuetrack-parameter","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/adding-campaign-name-valuetrack-parameter\/","title":{"rendered":"Adding Campaign Name To ValueTrack Parameter"},"content":{"rendered":"

With Google Ads ValueTrack parameter, advertisers can easily ascertain the source of the clicks and hence, attribute the success of paid search activities accordingly.<\/p>\n

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If you haven’t yet tried the tracking parameter, then you must. It helps gather insights and information which otherwise would be difficult to get hold of.<\/p>\n

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Using the Tracking Template<\/strong><\/p>\n

The tracking template starts with\u00a0{lpurl} which is followed by the parameters that you wish to track down (as shown in the snapshot below). {lpurl} returns the\u00a0final URL link<\/strong>\u00a0that you have added in the ad messaging, so make sure to add it at the start of the template. It is followed with a \u2018?\u2019 and the name of parameters. You can add multiple parameters but each need to be separated by an \u2018&\u2019.<\/p>\n\"tracking\n

To check the available parameters, read our blog here<\/a><\/p>\n

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If you wish to track any value other than the predefined parameters, then you can do so with the help of custom parameters.\u00a0Custom Parameters offer advanced options where advertisers can add custom values.<\/p>\n

You can at max create three custom parameters at\u00a0campaign, ad group, keyword or ad level<\/a>\u00a0and consists of two parts namely<\/p>\n