{"id":9305,"date":"2019-07-25T11:49:15","date_gmt":"2019-07-25T06:19:15","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9305"},"modified":"2019-07-24T21:50:34","modified_gmt":"2019-07-24T16:20:34","slug":"merkle-q2-2019-digital-marketing-report","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/merkle-q2-2019-digital-marketing-report\/","title":{"rendered":"Merkle | Q2 2019 Digital Marketing Report | Key Highlights"},"content":{"rendered":"

Merkle released its Digital Marketing Report for Quarter 2, 2019 this week. We elaborate some of the key findings from the report in this post.<\/p>\n

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You can download the complete report and access the findings\u00a0here<\/a>\u00a0.<\/p>\n

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Google Search Ads Hugely Impacted By Yahoo Transition<\/strong><\/p>\n

Google Search Spend grew at 15% YoY, down form 16% in Q1 2019. Whereas the clicks growth was weaker at 10% YoY in Q2 2019.<\/p>\n\"google<\/a>\n

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Yahoo stopped running Google Shopping Ads and instead favored Bing Product Ads. This change impacted the overall Google Shopping Ad Click volume. It slowed down from 33% in Q1, 2019 to 25% in Q2, 2019. Spend on Shopping Ads, grew at 38%, but it dropped from 41% in Q1, 2019. Though the drop, Shopping Ads spend still outpaced that of text ads.<\/p>\n\"google<\/a>\n

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Mobile spend grew by 34%, down from the previous quarter’s 46%. This is attributed to the mobile Google Shopping Ads slowing down to a three quarter low. Alternately, spend on desktop devices grew by 6% from 2% in Q1, 2019<\/p>\n\"device<\/a>\n

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Yahoo Transition Changes The Picture For Microsoft<\/strong><\/p>\n

On the contrary, spend on Microsoft Advertising grew 8% YoY, in comparison to the combined result together with Yahoo Gemini, a year earlier. At the end of Q1, not only did Microsoft gain the search ad inventory but also the shopping ad inventory. As a result of which the click growth and CPC growth have been promising.<\/p>\n

.<\/p>\n\"microsoft<\/a>\n

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As a result, Bing Product Ads spending grew by 54%, which appears to be a huge jump observed since 2016.<\/p>\n

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Amazon Sponsored Product Ads Shine<\/strong><\/p>\n

Sponsored Product Ads spend increased by 12%, whereas the sales attributed to this format increased by 102%.<\/p>\n\"amazon<\/a>\n

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This ad format accounts for about 86% of Amazon Ads Spend followed by Sponsored Brands and Product Display Ads.<\/p>\n\"amazon<\/a>\n

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Instagram slowed down but still blossoming<\/strong><\/p>\n

Though Facebook ad spend increased in this quarter by 8% (considered to be the best over the last 2 years), Instagram continues to outpace it with its ad spend having grown by 85%.\u00a0When compared relatively with Facebook, Instagram advertisers spent as much as 35% on Instagram than on Facebook.<\/p>\n

Visits produced from Facebook came at 29% , which rebounded from the past three quarters. Though site visits from Instagram slowed down a little from 114% in Q1 to 56% growth in Q2, 2019.<\/p>\n\"social<\/a>\n

Once again, here<\/a> is the link to the downloadable report.<\/p>\n

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Related Links:<\/strong><\/p>\n