{"id":9370,"date":"2019-07-29T15:41:55","date_gmt":"2019-07-29T10:11:55","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9370"},"modified":"2019-07-29T19:51:32","modified_gmt":"2019-07-29T14:21:32","slug":"weekly-ppc-news-mobile-ad-tool-in-pinterestimportance-of-referral-marketing","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-mobile-ad-tool-in-pinterestimportance-of-referral-marketing\/","title":{"rendered":"Weekly PPC News – Mobile Ad Tool in Pinterest,Importance of Referral Marketing and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap!\u00a0Microsoft Advertising’s announcement regarding experiments, Key highlights of Merkel’s Quarter 2 Digital Marketing report,\u00a0Announcement of expanded format for Dynamic Search ads in Microsoft Advertising, Regarding Google’s average position sunset and more.<\/p>\n

<\/p>\n

 <\/p>\n

Introducing Pinterest Ads on the Go<\/a>\u00a0– Pinterest is introducing Mobile Ad tool which will help advertisers to\u00a0create and manage ad campaigns on a mobile device, at any time. Learn more in this article.<\/p>\n

 <\/p>\n

Make your ads stand out with expanded Dynamic Search Ads<\/a>\u00a0-Announcement from Microsoft Advertising regarding an expanded format for Dynamic Search ads which include\u00a0an additional description field and longer dynamically generated ad titles.<\/p>\n\"Expanded<\/a>\n

 <\/p>\n

Recent LinkedIn Updates You May Have Missed<\/a>\u00a0– A brief article by Andrea Taylor<\/a> helping us to keep a track of all the updates and trends from LinkedIn in the month of July.<\/p>\n

 <\/p>\n

Which bid adjustments work with my bid strategy on Google Ads<\/a>\u00a0– An informative post by\u00a0 Frederick Vallaeys<\/a> explaining his findings about bid management and bid strategies and which\u00a0bid management strategies will work with which bid adjustments.<\/p>\n\"Bid<\/a>\n

 <\/p>\n

Referral Marketing: The Secret to Competitive Advantage<\/a>\u00a0– In this blog post, Ana Gotter<\/a> helps to understand why Referral Marketing is so important and ways to build a strong referral program.<\/p>\n

 <\/p>\n

Experiments: Test your campaign changes with confidence<\/a>\u00a0– Microsoft Advertising’s announcement regarding experiments which helps to test the changes done in your campaign with confidence. More insight here.<\/p>\n

 <\/p>\n

YouTube Masthead now available with CPM buying<\/a>\u00a0– With the help of YouTube Masthead ads, advertisers can increase their reach. Google has made this available\u00a0for all advertisers globally to buy on a CPM basis. Learn more in this blog post.<\/p>\n

 <\/p>\n

5 Less-Than-Obvious LinkedIn Targeting Tactics to Start Using Today<\/a>\u00a0– Targeting is the most important part of any marketing strategy and it has to be done properly. Steve Kearns<\/a> sheds light on 5 LinkedIn targeting tactics to reach to the right audience.<\/p>\n\"Proper<\/a>\n

 <\/p>\n

Merkle | Q2 2019 Digital Marketing Report | Key Highlights<\/a>\u00a0– Get an insight of some of the key highlights of Merkel’s Quarter 2 Digital Marketing report here.<\/p>\n

 <\/p>\n

Sunset of the Average Position Metric in AdWords and Google Ads APIs<\/a>\u00a0– Google will sunset its Average Position metrics on September 30, 2019. This brief post will shed light on the changes we can expect once the metric is gone.<\/p>\n

 <\/p>\n

Related Links:<\/strong><\/h4>\n