<\/p>\n
Improve ad effectiveness with ad customizers<\/a>\u00a0–\u00a0Microsoft Advertising announces the availability of \u201cAd Customizers\u201d which will help in improving the ad quality by allowing to create different ad variations with just one ad copy. Learn more here.<\/p>\n <\/p>\n Make your ads stand out with expanded Dynamic Search Ads<\/a>\u00a0–\u00a0Announcement from Microsoft Advertising regarding an expanded format for Dynamic Search ads which include\u00a0an additional description field and longer dynamically generated ad titles.<\/p>\n <\/p>\n Experiments: Test your campaign changes with confidence<\/a>\u00a0– Experiments is a duplicate version of your campaign which helps to\u00a0 examine your Microsoft Advertising campaign without wasting your time and budget. How to get started with it,learn here.<\/p>\n <\/p>\n Google Ads API Returning to Beta<\/a>\u00a0–\u00a0After hearing feedback about slow response time of Google Ads API, Google has decided to move it to beta status . Learn more here.<\/p>\n <\/p>\n Sunset of the Average Position Metric in AdWords and Google Ads APIs<\/a>\u00a0-Google will sunset its Average Position metrics on September 30, 2019. This brief post will shed light on the changes we can expect once the metric is gone.<\/p>\n <\/p>\n Introducing new audiences for Search<\/a>\u00a0–\u00a0With regards to ads, people expect to get information relevant to them. Google\u2019s new in-market and detailed demographic audiences help to reach the right customer in a privacy safe way. Get an insight here.<\/p>\n <\/p>\n YouTube Masthead now available with CPM buying<\/a>\u00a0–\u00a0With the help of YouTube Masthead ads, advertisers can increase their reach. Google has made this available\u00a0for all advertisers globally to buy on a CPM basis. Learn more in this blog post.<\/p>\n <\/p>\n Google Ads Editor v1.1: easier to use and loaded with new features<\/a>\u00a0– Announcement from Google regarding Google Ads Editor v1.1 which has new features like Image picker,Dark mode and IP exclusion and is lot more easier to use.<\/p>\n <\/p>\n Introducing a More Powerful Campaign Manager<\/a>\u00a0– To improve key results and to meet your complex business goals, LinkedIn has added 3 new objectives-\u00a0brand awareness, website conversions and job applicants to it’s campaign manager. In this blog post, Amita Paul<\/a> sheds more light on this latest addition.<\/p>\n <\/p>\n Introducing Pinterest Ads on the Go<\/a>\u00a0–\u00a0Pinterest is introducing Mobile Ad tool which will help advertisers to\u00a0create and manage ad campaigns on a mobile device, at any time. Learn more in this article.<\/p>\n <\/p>\n Reach more of the right customers with phrase match and broad match modifiers<\/a>\u00a0-Broad Match and Phrase Match Modifiers keywords will begin matching\u00a0 to search queries that share the\u00a0same meaning, in the coming weeks. This will help advertisers increase clicks and conversion by 3-4%. Learn more here.<\/p>\n <\/p>\n Merkle | Q2 2019 Digital Marketing Report | Key Highlights<\/a>\u00a0–\u00a0Get an insight of some of the key highlights of Merkle\u2019s Quarter 2 Digital Marketing report here.<\/p>\n <\/p>\n Missed out on top PPC posts published in the month of July? Here\u2019s a quick recap of what was trending. Availability of \u201cAd Customizers\u201d in Microsoft Advertising,\u00a0Google Ads API moved to beta status,\u00a0YouTube Masthead ads,\u00a0Google Ads Editor v1.1,\u00a0 Key highlights of Merkel\u2019s Quarter 2 2019 Digital Marketing report,\u00a0Pinterest introducing Mobile Ad tool and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-9396","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=9396"}],"version-history":[{"count":19,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9396\/revisions"}],"predecessor-version":[{"id":9456,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9396\/revisions\/9456"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=9396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=9396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=9396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Expanded](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/07\/Dynamic-Ad-for-Microsoft-Advertising.jpg\")
<\/a>\n![\"Google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/07\/Google-Ads-Editor-v1.1.gif\")
<\/a>\n![\"Introducing](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/07\/Campaign-Manager-LinkedIn.png\")
<\/a>\n![\"Announcing](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/Broad-Phase-Modifiers.png\")
<\/a>\nRelated Links:<\/strong><\/h4>\n
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