{"id":94,"date":"2015-05-18T10:47:55","date_gmt":"2015-05-18T05:17:55","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=94"},"modified":"2017-07-06T22:35:49","modified_gmt":"2017-07-06T17:05:49","slug":"weekly-ppc-news-google-releases-new-version-of-adwords-editor-11-0","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-releases-new-version-of-adwords-editor-11-0\/","title":{"rendered":"Weekly PPC News – Google releases new version of AdWords Editor 11.0"},"content":{"rendered":"

With the new AdWords Editor launched last\u00a0week, there is a lot to explore and implement. Here are some other interesting reads that help you understand how to optimally design display ads, analyze travel paid search, know more about voice search, evaluate whether Facebook PPC campaign is for you or not and more.<\/p>\n

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Here are the PPC stories\u00a0that hogged\u00a0the\u00a0limelight the previous week:<\/p>\n

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1.\u00a0AdWords Editor now supports labels, upgraded URL’s, ads in apps and more!<\/a><\/p>\n

Explore\u00a0the updated version of AdWords 11.0 which now supports labels<\/a>, call-only ads<\/a>, mobile app targeting , custom affinity audience\u00a0<\/a>, upgraded URL’s, ads in mobile apps<\/a> and more. Upgrade to the updated version and make use of the umpteen\u00a0features.<\/p>\n

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2.\u00a0OTAs lead top travel advertisers in paid search<\/a><\/p>\n

Interested in Travel paid search? Here is some data for you. AdGooroo tells you about top advertisers in travel domain.<\/p>\n

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3.\u00a0Universal Search Integration 2015<\/a><\/p>\n

New study on universal search integration indicates that 80% of searches have at least one universal search integration. This and lot more in this SearchMetrics whitepaper<\/p>\n

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4.\u00a0The rise of voice search and something you can do about it<\/a><\/p>\n

What you can do about the growth of voice search?\u00a0John Gagnon of Bing Ads tells two key elements of voice search and how to put them in use.<\/p>\n

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5.\u00a0Best practices for Display by Google<\/a><\/p>\n

Struggling with display ads? Learn how to optimally design ads that can catch eyeballs and smartly break through the clutter.<\/p>\n

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6.\u00a0Give yourself A Grade in AdWords<\/a><\/p>\n

Fredrick Vallaeys<\/a>, Co-founder of Optmyzr<\/a>\u00a0discusses how to evaluate your AdWords performance with his favorite\u00a0tried & tested\u00a0tools and methods.<\/p>\n

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7. Does Google AdWords Work?<\/a><\/p>\n

The author breaks\u00a0the 4 misconceptions marketers carry about AdWords, eventually concluding how it\u00a0is a ‘hit’ for businesses.<\/p>\n

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8. Combining PPC and SEO to Change the Way Your Audience Finds & Sees You<\/a><\/p>\n

Read how PPC & SEO complement each other and how\u00a0both strategies are equally important for a successful online presence.<\/p>\n

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9.\u00a0When a Facebook PPC Campaign is Not a Good Idea<\/a><\/p>\n

Are you investing in Facebook ads? The writer discusses the instances when it is not wise to shell out money for Facebook PPC campaigns.<\/p>\n

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10.\u00a0Google AdWords Offers Guided Flows Tutorials Or Tours<\/a><\/p>\n

New to AdWords? Or still struggling with it? Google has introduced Guided Flows<\/a>, which step-by-step guides you through your Adwords account.<\/p>\n

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