{"id":9459,"date":"2019-08-08T12:30:34","date_gmt":"2019-08-08T07:00:34","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9459"},"modified":"2020-11-30T16:43:05","modified_gmt":"2020-11-30T11:13:05","slug":"how-to-remove-negative-keyword-from-amazon-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/how-to-remove-negative-keyword-from-amazon-ads\/","title":{"rendered":"How To Remove Negative Keyword From Amazon Ads?"},"content":{"rendered":"<p class=\"lead\">Adding the right term as a negative keyword helps control when your ad gets triggered. If you haven&#8217;t yet reviewed your search terms for such keywords, then now is the time.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.karooya.com\/blog\/how-to-find-negative-keywords-from-amazon-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Negative keywords<\/a> are those terms that help in refining your targeting to a more relevant audience. So, you exclude these keywords from driving irrelevant\u00a0traffic to your business.<\/p>\n<p>&nbsp;<\/p>\n<p>It helps in the following:<\/p>\n<ul>\n<li>Improves ad performance by bringing in relevant clicks<\/li>\n<li>Increase chances of a higher ROI as the audience is likely to convert<\/li>\n<li>Reduces cost incurred on unwanted clicks<\/li>\n<li>Saves the budget from getting depleted and being allotted for relevant searches<\/li>\n<\/ul>\n<p><em>Note: Negative keywords are supported in <a href=\"https:\/\/www.karooya.com\/blog\/how-to-find-negative-keywords-from-amazon-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sponsored Product Ads<\/a>\u00a0as well as in <a href=\"https:\/\/www.merkleinc.com\/blog\/negative-keywords-come-amazon-sponsored-brands\" target=\"_blank\" rel=\"noopener noreferrer\">Sponsored Brands<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>For any target that you select, negative keyword or negative product target, the only way to remove them from your account is by <strong>archiving<\/strong> them.<\/p>\n<p>&nbsp;<\/p>\n<p>This is a quick post on how you can do so.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 1:<\/strong> Go to the campaign and then click on the Negative keywords tab<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/negative-keywords-tab-amazon-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1312\" height=\"488\" class=\"aligncenter size-full wp-image-9483\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/negative-keywords-tab-amazon-ads.png\" alt=\"negative keywords tab amazon ads\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>Step 2:<\/strong> Select the keyword you wish to discontinue and then click on archive<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/select-negative-keyword-amazon-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1293\" height=\"491\" class=\"aligncenter size-full wp-image-9484\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/select-negative-keyword-amazon-ads.png\" alt=\"select negative keyword amazon ads\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>Step 3:<\/strong> Confirm that you want to archive the selected keywords<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/confirm-archive-negative-keywords-amazon-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"482\" class=\"aligncenter size-full wp-image-9485\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/confirm-archive-negative-keywords-amazon-ads.png\" alt=\"confirm archive negative keywords amazon ads\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Note: The archived keywords cannot be accessed again. If you want to add the same negative keyword again, you will have to add it to the account manually.<\/p>\n<p>&nbsp;<\/p>\n<p>To find negative keywords for your account you could try\u00a0<a href=\"https:\/\/www.karooya.com\/blog\/new-product-archive-your-search-terms-data-for-amazon-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Karooya\u2019s new archival feature<\/strong><\/a>. With this feature, you can access all the search terms data. All the search terms data along with the performance metrics like impressions, clicks, sales, etc.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Note:<\/strong> Karooya\u2019s negative keywords tool for Amazon Ads is a powerful tool that saves your ad budget and time. It is\u00a0<strong>Free\u00a0<\/strong>for accounts with a monthly spend of less than\u00a0<strong>$3000<\/strong>.\u00a0<a href=\"https:\/\/www.karooya.com\/negative-keywords-for-amazon-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a>\u00a0and\u00a0<a href=\"https:\/\/app.karooya.com\/signup?p=n\" target=\"_blank\" rel=\"noreferrer noopener\">sign up<\/a>\u00a0today to improve your ACoS.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/7-ways-to-optimize-your-amazon-ads-performance\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Ways To Optimize Your Amazon Ads Performance<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/types-of-negative-keywords-list-that-you-can-build-for-amazon-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Types Of Negative Keywords List That You Can Build For Amazon Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/new-feature-ad-scheduling-for-amazon-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">[New Feature] Ad Scheduling for Amazon Ads<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Adding the right term as a negative keyword helps control when your ad gets triggered. If you haven&#8217;t yet reviewed your search terms for such keywords, then now is the time.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20,6],"tags":[],"class_list":["post-9459","post","type-post","status-publish","format-standard","hentry","category-amazon-ads","category-negative-keywords"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=9459"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9459\/revisions"}],"predecessor-version":[{"id":14448,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9459\/revisions\/14448"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=9459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=9459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=9459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}