{"id":9460,"date":"2019-08-05T16:45:01","date_gmt":"2019-08-05T11:15:01","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9460"},"modified":"2019-08-05T16:45:01","modified_gmt":"2019-08-05T11:15:01","slug":"weekly-ppc-news-google-ads-editor-v1-1-broad-and-phrase-match-modifiers-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-ads-editor-v1-1-broad-and-phrase-match-modifiers-and-more\/","title":{"rendered":"Weekly PPC News -Google Ads Editor v1.1, Broad and Phrase Match Modifiers and more"},"content":{"rendered":"

Here is the recap of this week’s PPC News! Announcement regarding Google Ads Editor v1.1, Microsoft Advertising’s campaign-level associations, Six ways to optimize your Facebook Ad reach and reduce Ad fatigue,\u00a0\u00a0Broad Match and Phrase Match Modifiers keywords and more.<\/p>\n

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Google Ads Editor v1.1: easier to use and loaded with new features<\/a>\u00a0–\u00a0Announcement from Google regarding Google Ads Editor v1.1 which has new features like Image picker,Dark mode and IP exclusion and it is lot more easier to use.<\/p>\n\"Google<\/a>\n

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Reach more of the right customers with phrase match and broad match modifiers<\/a>\u00a0–\u00a0Broad Match and Phrase Match Modifiers keywords will begin matching\u00a0 to search queries that share the\u00a0same meaning in the coming weeks. This will help advertisers increase clicks and conversion by 3-4%. Learn more here.<\/p>\n\"Announcing<\/a>\n

New innovations to grow your app business with ads<\/a>\u00a0– As market is becoming competitive, here are some new ways App campaigns can help you expand your global reach.<\/p>\n

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Save time with campaign-level associations<\/a>– To associate audiences across every single ad group is very time consuming. Microsoft Advertising rolling out campaign – level associations which\u00a0save time to apply audience targeting. Nan Li<\/a> sheds more light in this blog post.<\/p>\n\"\"<\/a>\n

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Demystifying visibility metrics in Google Ads<\/a>– Metrics in Google Ads, play a vital role to identify growth opportunity. Here Amalia Fowler<\/a>\u00a0helps us to know six of these metrics and how can we use them in search campaign.<\/p>\n

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Brand Versus Non-Brand Goals in PPC Campaigns<\/a>\u00a0– We often divert our focus to something which giving us required results. This brief article by Pauline Jakober<\/a> sheds light on a balanced approach when it comes to our PPC program goals.<\/p>\n

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Simplifying Campaign Creation and Management<\/a>\u00a0– Facebook is updating it’s campaign creation and management tools which also includes “improvements to Business Manager, simpler feed ad formats and refined targeting options” to create a better experience for people on Facebook. Learn more in this blog post.<\/p>\n

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Boosting Reach: Increase Facebook Ad Exposure Without Ad Fatigue<\/a>\u00a0– Ad fatigue is real and it takes away the opportunity to stand out from the competition. In this brief article, Ana Gotter<\/a> explains six ways to optimize your Facebook Ad reach and reduce Ad fatigue.<\/p>\n

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