{"id":9542,"date":"2019-08-12T17:10:14","date_gmt":"2019-08-12T11:40:14","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9542"},"modified":"2019-08-12T17:10:14","modified_gmt":"2019-08-12T11:40:14","slug":"weekly-ppc-news-googles-new-account-mapcall-to-action-extensions-in-youtube-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-googles-new-account-mapcall-to-action-extensions-in-youtube-and-more\/","title":{"rendered":"Weekly PPC News &#8211; Google&#8217;s New Account Map,Call-To-Action Extensions in YouTube and more"},"content":{"rendered":"<p class=\"lead\">Welcome to this week&#8217;s PPC News recap. Announcement from Google regarding new account map, Google ads (beta) available in 11 different languages, Call-to-action extensions in YouTube,\u00a05 strategies for a successful back to school campaign on twitter and more.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9432063\" target=\"_blank\" rel=\"noopener\">Manage multiple accounts more efficiently with the account map<\/a>\u00a0&#8211; Google&#8217;s announcement of new account map to\u00a0visualize your account structure. Learn more here.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/Account-manager.png\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"635\" class=\"aligncenter size-full wp-image-9545\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/Account-manager.png\" alt=\"Manage multiple accounts more efficiently with the account map\" \/><\/a>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9430978\" target=\"_blank\" rel=\"noopener\">Gallery ads (beta) available in 11 languages globally<\/a>\u00a0&#8211;\u00a0 Google has announced the beta for Google Ads during their marketing live event. Now it is available in 11 different languages.Get more insight in this brief post.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.quora.com\/q\/quoraforbusiness\/Quora-Integrates-with-the-LiveRamp-Platform\" target=\"_blank\" rel=\"noopener\">Quora Integrates with the LiveRamp Platform<\/a>\u00a0-To enhance advertiser value from ads platform, Quora has announced the ability to use\u00a0LiveRamp IdentityLink\u00a0 to on board people-based audiences. Learn more here.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/08\/07\/youtube-call-to-action-extensions\" target=\"_blank\" rel=\"noopener\">How to Drive More Traffic with YouTube Call-to-Action Extensions<\/a>\u00a0&#8211; Video campaigns are a great way to attract customers and YouTube is a best source to do video campaigns. In this article <a href=\"https:\/\/twitter.com\/MilwaukeePPC\" target=\"_blank\" rel=\"noopener\">Joe Martinez<\/a> helps us to know how\u00a0call-to-action extensions can help to drive more traffic in YouTube.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/business.twitter.com\/en\/blog\/Best-practices-back-to-school-marketing.html\" target=\"_blank\" rel=\"noopener\">Best practices for back to school marketing campaigns<\/a>\u00a0&#8211; An informative article by <a href=\"https:\/\/twitter.com\/Beinglizzie\" target=\"_blank\" rel=\"noopener\">Liz Alton<\/a> explaining 5 strategies for a successful back to school campaign on twitter.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title \"><a href=\"http:\/\/www.clixmarketing.com\/blog\/2019\/08\/06\/google-ads-recommendations-tab-keeps-getting-more-sophisticated\/\" target=\"_blank\" rel=\"noopener\">Google Ads Recommendations Tab Keeps Getting More Sophisticated<\/a>\u00a0&#8211;\u00a0Google Ads keeps making improvements in the Recommendations and they\u2019re making it much more advertiser-friendly. How, <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noopener\">Robert Brady<\/a> explains in this blog post.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/Google-Recommendations-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"633\" class=\"aligncenter size-full wp-image-9549\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/Google-Recommendations-1.png\" alt=\"\" \/><\/a>\n<p>&nbsp;<\/p>\n<p class=\"block-title\"><a href=\"https:\/\/metrictheory.com\/blog\/optimizing-your-ads-for-googles-mobile-search-pages\/\" target=\"_blank\" rel=\"noopener\">Optimizing Your Ads for Google\u2019s Mobile Search Pages<\/a>\u00a0&#8211; As\u00a0mobile device usage is increasing,\u00a0Google is also\u00a0\u00a0changing the mobile search engine results page. In this article you will learn why this change is important and how you can get the most out of a mobile search.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/heres-how-googles-new-keyword-selection-preferences-work-320269\" target=\"_blank\" rel=\"noopener\">Here\u2019s how Google Ads\u2019 new keyword selection preferences work<\/a>\u00a0&#8211; An informative article by <a href=\"https:\/\/twitter.com\/GinnyMarvin\" target=\"_blank\" rel=\"noopener\">Ginny Marvin<\/a> to understand\u00a0how new \u00a0keyword selection preferences help prevent keywords from competing against each other.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Related Links:<\/strong><\/h4>\n<ul>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/how-to-remove-negative-keyword-from-amazon-ads\/\" target=\"_blank\" rel=\"noopener\">How To Remove Negative Keyword From Amazon Ads?<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/new-feature-ad-scheduling-for-amazon-ads\/\" target=\"_blank\" rel=\"noopener\">Ad Scheduling for Amazon Ads<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/adding-campaign-name-valuetrack-parameter\/\" target=\"_blank\" rel=\"noopener\">Adding Campaign Name To ValueTrack Parameter<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s PPC News recap. Announcement from Google regarding new account map, Google ads (beta) available in 11 different languages, Call-to-action extensions in YouTube,\u00a05 strategies for a successful back to school campaign on twitter and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-9542","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=9542"}],"version-history":[{"count":10,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9542\/revisions"}],"predecessor-version":[{"id":9554,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9542\/revisions\/9554"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=9542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=9542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=9542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}