{"id":9613,"date":"2019-08-22T16:57:01","date_gmt":"2019-08-22T11:27:01","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9613"},"modified":"2019-08-22T12:22:00","modified_gmt":"2019-08-22T06:52:00","slug":"how-to-remove-duplicate-keywords-in-google-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/how-to-remove-duplicate-keywords-in-google-ads\/","title":{"rendered":"How to Remove Duplicate Keywords in Google Ads?"},"content":{"rendered":"<p class=\"lead\">Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign&#8217;s performance.\u00a0 We dig into how to tackle this problem.<\/p>\n<p><!--more--><\/p>\n<p>Duplicate keywords are those keywords that are being shared by more than one ads in different or same campaigns or same ad groups. Though Google Ads doesn\u2019t consider the presence of the same keyword at multiple places an error, you get affected because:<\/p>\n<ul>\n<li>The keyword-ad relevancy gets lost as more than one ad compete to show for the same keyword<\/li>\n<li>It will impact you\u00a0<a href=\"https:\/\/www.karooya.com\/blog\/raise-your-quality-score-with-our-adwords-script\/\" target=\"_blank\" rel=\"noopener noreferrer\">quality score<\/a>, as the CTR might drop as a result<\/li>\n<li>You could end up impacting your cost per click, as bid again is a factor basis which Google will decide which ad to choose<\/li>\n<li>There will be no consistency in which ad shows when, and as a result leads to poor experience at the user\u2019s end and lack of relevant data at advertiser\u2019s end<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>How to find Duplicate Keywords from your Google Ads account?<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>Using Google Ads Editor<\/strong><\/p>\n<p>Google Ads Editor gives the option of a tool to view the Duplicate Keywords from your account.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/google-ads-editor-duplicate-keywords.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"546\" class=\"aligncenter size-full wp-image-9650\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/google-ads-editor-duplicate-keywords.png\" alt=\"google ads editor duplicate keywords\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/google-ads-editor-duplicate-keywords-criteria.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1139\" height=\"688\" class=\"aligncenter size-full wp-image-9649\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/google-ads-editor-duplicate-keywords-criteria.png\" alt=\"google ads editor duplicate keywords criteria\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>Using Google Ads Interface<\/strong><\/p>\n<p>To find duplicate keywords on the platform;\u00a0\u00a0Go to the Keywords Tab\u00a0 and Sort the keywords list by name or match type to find keywords alphabetically or through the keyword match types. You can manually enter the keyword for which you wish to search the duplicates, in the search box that says \u2018Find Keywords\u2019<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/google-ads-find-duplicate.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1349\" height=\"625\" class=\"aligncenter size-full wp-image-9654\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/08\/google-ads-find-duplicate.png\" alt=\"google ads find duplicate\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>A Note About Close Variants<\/strong><\/p>\n<p>Similar to duplicate keywords, <a href=\"https:\/\/www.karooya.com\/blog\/how-to-view-your-keywords-close-variants-in-adwords\/\" target=\"_blank\" rel=\"noopener\">close variants<\/a> of a keyword can give misleading signals such as:<\/p>\n<ul>\n<li><b>You will never know the real performance of a keyword<\/b>. \u00a0If the search queries are being matched with multiple close variant keywords, the actual performance is combined performance of all those keywords.<\/li>\n<li><b>Your metrics may show a wrong picture<\/b>. \u00a0If traffic from your keyword moves to its close variant, you might try to find the answer with bids, ads and other changes that you may have done to the account.<\/li>\n<li><b>Your ad test may take longer time to arrive at significance<\/b>.\u00a0Having traffic spread across multiple keywords means sub-optimal ad copies will be shown for longer duration, thereby affecting the performance of the account.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Our script handles both duplicate keywords and close variants<\/strong><\/h4>\n<p>Most of the existing solutions identify presence of one keyword across multiple ad groups. This doesn\u2019t solve the problem of close variants. We have created a script that helps flag even the close variants as duplicate.\u00a0This AdWords script identifies the duplicates within same keyword match type.<\/p>\n<p>Here are more details about the <a href=\"https:\/\/www.karooya.com\/blog\/adwords-script-identify-duplicate-keywords-including-close-variants\/\" target=\"_blank\" rel=\"noopener\">script<\/a> and how to use it.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Duplicate keywords support extended to Amazon Ads<\/strong><\/h4>\n<p>We have added a new report,\u00a0<strong>Duplicate Keywords Report<\/strong>\u2018,\u00a0 in our Negative Keywords dashboard for Amazon Ads. This report helps identify the duplicate keywords, where they are (campaign or ad groups) along with the performance details. Here are more details about this <a href=\"https:\/\/www.karooya.com\/blog\/new-feature-duplicate-keywords-report-for-amazon-ads\/\" target=\"_blank\" rel=\"noopener\">report<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/google-ads-exact-match-close-variants-sees-yet-another-change\/\" target=\"_blank\" rel=\"noopener\">Exact Match Close Variants Sees Yet Another Change<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/importance-of-close-variants\/\" target=\"_blank\" rel=\"noopener\">Importance of Close Variants in Negative Keywords<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/update-specify-language-in-our-adwords-script-for-duplicate-keywords\/\" target=\"_blank\" rel=\"noopener\">[UPDATE] Specify Language In Our AdWords Script For Duplicate Keywords<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign&#8217;s performance.\u00a0 We dig into how to tackle this problem.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-9613","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=9613"}],"version-history":[{"count":6,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9613\/revisions"}],"predecessor-version":[{"id":9659,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9613\/revisions\/9659"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=9613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=9613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=9613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}