{"id":9716,"date":"2019-09-05T11:55:44","date_gmt":"2019-09-05T06:25:44","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9716"},"modified":"2020-08-13T16:55:41","modified_gmt":"2020-08-13T11:25:41","slug":"google-ads-optimization-checklist","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/google-ads-optimization-checklist\/","title":{"rendered":"Google Ads Optimization Checklist"},"content":{"rendered":"\n<p class=\"lead\">Optimizing your Google Ads campaign requires following some key tasks before and after setting your campaign. We have created some handy checklists to help you manage both.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you already have a couple of active campaigns you know the drill already. Nevertheless, keeping a checklist at hand to stay on track with all to-do items, does help. It also saves time that you might spend in figuring out what to check and what not to. You can prioritize the tasks accordingly and avoid the risk of missing out on key things to check.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here are the two checklists that can help you optimize your google ads campaign from the start and also after it has run for a significant period of time.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Search Campaign Checklist&nbsp;<\/strong><\/p>\n\n\n\n<p>Before you create a new campaign, here is a list of all possible items that\u00a0you must check before you push your campaign active. You can make a copy of the our Search Campaign Checklist\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/docs.google.com\/a\/karooya.com\/spreadsheets\/d\/16Eaz3WeslSftF_eNOFmD110IzgtLiUhpkPUMOKbS1w8\/copy\" target=\"_blank\">here<\/a> and directly start making changes to it or you can download the checklist by clicking\u00a0<a rel=\"noopener noreferrer\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/16Eaz3WeslSftF_eNOFmD110IzgtLiUhpkPUMOKbS1w8\/export?format=xlsx\" target=\"_blank\">here<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Check out more about the checklist <a href=\"https:\/\/www.karooya.com\/blog\/adwords-search-campaign-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2017\/07\/AdWords-Search-Campaign-Checklist.png\" alt=\"AdWords Search Campaign Checklist\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Audit Template<\/strong><\/p>\n\n\n\n<p>Once you have created your campaign successfully and it has managed to get some considerable results, you might want to return to it for\u00a0 review. To help with that, we have created a template or checklist of items that you must use to review your Google Ads account. You can click\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Fjs9kNNnelU0RVdhseojMYEeOrsBCg78jdLug7MMUi8\/copy\" target=\"_blank\">here<\/a>, to make a copy of this template and directly start making changes to it or you can download the template by clicking\u00a0<a rel=\"noopener noreferrer\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Fjs9kNNnelU0RVdhseojMYEeOrsBCg78jdLug7MMUi8\/export?format=xlsx\" target=\"_blank\">here<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can read more about the Audit Template in this <a href=\"https:\/\/www.karooya.com\/blog\/adwords-audit-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">post<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Or instead you could also check our <a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\">Free Audit Report<\/a>&nbsp;to get actionable and&nbsp;valuable insights from your Google Ads account.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/how-to-optimize-your-ad-copy-in-google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Optimize Your Ad Copy in Google Ads?<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/analyze-search-terms-to-optimize-adwords-performance\/\" target=\"_blank\" rel=\"noopener noreferrer\">Analyze Search Terms To Optimize AdWords Performance<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/7-ways-to-optimize-your-amazon-ads-performance\/\" target=\"_blank\" rel=\"noopener noreferrer\">7 Ways To Optimize Your Amazon Ads Performance<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing your Google Ads campaign requires following some key tasks before and after setting your campaign. We have created some handy checklists to help you manage both.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,17],"tags":[],"class_list":["post-9716","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-audit"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=9716"}],"version-history":[{"count":7,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9716\/revisions"}],"predecessor-version":[{"id":12933,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9716\/revisions\/12933"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=9716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=9716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=9716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}