{"id":9718,"date":"2019-08-30T17:49:53","date_gmt":"2019-08-30T12:19:53","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9718"},"modified":"2019-08-30T17:49:53","modified_gmt":"2019-08-30T12:19:53","slug":"monthly-roundup-top-ppc-posts-august-2019","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-posts-august-2019\/","title":{"rendered":"Monthly Roundup | Top PPC Posts | August 2019"},"content":{"rendered":"

Here is a quick recap of top PPC posts which were trending in the month of August. Announcements of\u00a0Broad Match and Phrase Match Modifiers keywords,\u00a0Google\u2019s announcement of a new account map,\u00a0Quora’s announcement to use the ability to use\u00a0LiveRamp IdentityLink,\u00a0Off-Facebook activity to give more control and transparency,\u00a0Facebook\u2019s announcement of moving budget to the campaign level, Availability of Gallery Ads (beta) in\u00a011 different languages and more.<\/p>\n

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Google Ads Editor v1.1: easier to use and loaded with new features<\/a>\u00a0–\u00a0\u00a0Announcement from Google regarding Google Ads Editor v1.1 which has new features like Image picker, Dark mode, and IP exclusion and it is a lot easier to use.<\/p>\n\"Google<\/a>\n

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Reach more of the right customers with phrase match and broad match modifiers<\/a>\u00a0–\u00a0Broad Match and Phrase Match Modifiers keywords will begin matching to search queries that share the\u00a0same meaning in the coming weeks. This will help advertisers increase clicks and conversion by 3-4%. Learn more here.<\/p>\n\"Announcing<\/a>\n

Gallery ads (beta) available in 11 languages globally<\/a>\u00a0–\u00a0Google has announced the beta for Google Ads during its marketing live event. Now it is available in 11 different languages. Get more insight in this brief post.<\/p>\n

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Average position sunset begins the week of September 30th<\/a>\u00a0–\u00a0Google has already announced that sunset of the\u00a0average position<\/a>\u00a0will happen in the month of September 2019. Due to which, what all changes we are expected to see, learn in this post.<\/p>\n

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Manage multiple accounts more efficiently with the account map<\/a>\u00a0–\u00a0Google\u2019s announcement of a new account map to\u00a0visualize your account structure. Learn more here.<\/p>\n\"\"<\/a>\n

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Optimization score now includes Shopping campaigns<\/a>\u00a0–\u00a0Get insight on Google\u2019s announcement\u00a0to expand the optimization score to include Shopping campaigns to provide more, real-time recommendations for improving overall account performance.<\/p>\n

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New Smart Bidding strategy: Maximize conversion value<\/a>\u00a0–\u00a0After giving a sneak preview of new Smart bidding during Google\u2019s Marketing Live Event, they announced the release of the \u2018Maximum Conversion Value\u2019\u00a0 for search campaigns, last week. Here is how you can get started with it.<\/p>\n\"maximum<\/a>\n

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Search and Shopping campaigns will now be using improved Standard delivery<\/a>\u00a0–\u00a0Google is updating its ad delivery option by discontinuing Accelerated Delivery starting September. Here is more detail about this change.<\/p>\n

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Save time with campaign-level associations<\/a>\u00a0–\u00a0To associate audiences across every single ad group is very time-consuming. Microsoft Advertising rolling out campaign \u2013 level associations which\u00a0save time to apply audience targeting.\u00a0Nan Li<\/a>\u00a0sheds more light in this blog post.<\/p>\n\"\"<\/a>\n

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Quora Integrates with the LiveRamp Platform<\/a>\u00a0–\u00a0To enhance advertiser value from ads platform, Quora has announced the ability to use\u00a0LiveRamp IdentityLink to onboard people-based audiences. Learn more here.<\/p>\n

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Introducing seasonality adjustments for Smart Bidding<\/a>\u00a0– Though smart bidding strategies already take care of the seasonality to improve your campaign performance but rare situations like sales or new product launches, you need more control to increase visibility. Get insight here about Google’s seasonality adjustments for search and display campaign to provide more control in rare situations.<\/p>\n\"\"<\/a>\n

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About campaign budget optimisation migration<\/a>\u00a0–\u00a0Learn about Facebook\u2019s announcement of moving budget to the campaign level starting in September 2019 to manage your budget more efficiently.<\/p>\n

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LinkedIn Expands the Marketing Partner Program With New Engagement Insights<\/a>\u00a0–\u00a0Sometimes\u00a0it is difficult to identify audiences you should be targeting and the kinds of content they\u2019re likely to engage with. In this post, learn about the announcement of\u00a0a new category to the LinkedIn Partner Program \u2013\u00a0Audience Engagement.<\/p>\n

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Now You Can See and Control the Data That Apps and Websites Share With Facebook<\/a>\u00a0–\u00a0To give people more control and transparency on what data is being shared by apps and websites with Facebook, Off-Facebook activity was released to a limited audience the last week.<\/p>\n\"off<\/a>\n

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Long story, short: 6-second video bidding is now available<\/a>\u00a0–\u00a0\u00a0With this update, Twitter advertisers can enjoy the benefits of transacting on a longer view with the 6-second video bid. It has been globally made available to advertisers. Here is how you can get started with this new format.<\/p>\n

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