{"id":9848,"date":"2019-09-16T16:51:52","date_gmt":"2019-09-16T11:21:52","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9848"},"modified":"2019-09-16T16:51:52","modified_gmt":"2019-09-16T11:21:52","slug":"weekly-ppc-news-availability-of-optimization-score-introducing-sponsored-display-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-availability-of-optimization-score-introducing-sponsored-display-and-more\/","title":{"rendered":"Weekly PPC News &#8211; Availability of Optimization Score, Introducing Sponsored Display and more"},"content":{"rendered":"<p class=\"lead\">Welcome to this week&#8217;s PPC News recap!\u00a0Announcement of\u00a0product negative keyword conflicts report, 3 tricks to solve common Facebook Ads issues, Availability of Optimization Score in the Google Ads mobile app, Launch of Sponsered Display in Amazon, Update regarding\u00a0Accelerated delivery sunset and more.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p class=\"blog-post-title\"><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/september-2019\/a-powerful-tool-the-product-negative-keyword-conflicts-report\" target=\"_blank\" rel=\"noopener\">A powerful tool: the product negative keyword conflicts report<\/a>\u00a0&#8211; Announcement of\u00a0product negative keyword conflicts report, especially for shopping campaigns\u00a0advertisers. Learn more in this informative blog post.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/business.instagram.com\/blog\/testing-instagram-shopping-posts-as-ads\/\" target=\"_blank\" rel=\"noopener\">New: Testing Instagram Shopping Posts as Ads<\/a>\u00a0&#8211; To provide the best shopping experience, Instagram is testing the ability\u00a0to run their existing shopping posts as ads in Ads Manager. Get more insight here.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/09\/10\/common-facebook-ads-issues\" target=\"_blank\" rel=\"noopener\">3 Tricks to Solve Your Most Common Facebook Ads Issues<\/a>\u00a0&#8211; Advertisers who do not visit Facebook&#8217;s Business Manager regularly, they\u00a0tend to run into challenges. What are these challenges and how to face them, <a href=\"https:\/\/twitter.com\/michellemsem\" target=\"_blank\" rel=\"noopener\">Michelle Morgan<\/a>\u00a0explains in this article.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/09\/facebook-ads-common-issues-dayparting.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"477\" class=\"aligncenter size-full wp-image-9849\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/09\/facebook-ads-common-issues-dayparting.jpg\" alt=\"\" \/><\/a>\n<p class=\"entry-title \"><a href=\"http:\/\/www.clixmarketing.com\/blog\/2019\/09\/09\/google-smart-bidding-updates-you-dont-want-to-miss\/\" target=\"_blank\" rel=\"noopener\">Google Smart Bidding Updates You Don\u2019t Want to Miss<\/a>\u00a0&#8211; Recently Google has rolled out few updates and features with regards to smart bidding. In this article, <a href=\"https:\/\/twitter.com\/robert_brady\" target=\"_blank\" rel=\"noopener\">Robert Brady<\/a> explains two of these features which we might have missed.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9482884\" target=\"_blank\" rel=\"noopener\">Optimization score is now available in the Google Ads mobile app<\/a>\u00a0&#8211; Optimization score, which helps\u00a0prioritize recommendations for campaigns to achieve desired results more efficiently, has extended its reach to the Google Ads mobile app. Learn more about this announcement here.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.quora.com\/q\/quoraforbusiness\" target=\"_blank\" rel=\"noopener\">Quora Gets More Visual<\/a>\u00a0&#8211; Now, images on Quora are full-width, including image ads which let advertisers capture the audience\u2019s attention and visually share the story with potential customers. <a href=\"https:\/\/twitter.com\/kly_cl\" target=\"_blank\" rel=\"noopener\">Kelly Li<\/a> helps us to know more about this announcement.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/09\/Quora-announcement-.png\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"574\" class=\"aligncenter size-full wp-image-9850\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/09\/Quora-announcement-.png\" alt=\"\" \/><\/a>\n<p><a href=\"https:\/\/searchengineland.com\/a-script-to-create-a-google-ads-experiments-dashboard-321818\" target=\"_blank\" rel=\"noopener\">A script to create a Google Ads Experiments dashboard<\/a>\u00a0&#8211; Because of lack of an experiment board in Google Ads, sometimes testing and experiment can be a bit of pain. <a href=\"https:\/\/twitter.com\/siliconvallaeys\" target=\"_blank\" rel=\"noopener\">Frederick Vallaeys<\/a> shares a google script to help advertisers to stay on top of the experiments.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9484290\" target=\"_blank\" rel=\"noopener\">Accelerated delivery sunset for Search and Shopping campaigns postponed to October<\/a>\u00a0&#8211; To give more time to search and shopping campaign advertisers,\u00a0 Accelerated delivery\u00a0sunset has been\u00a0delayed until October 7, 2019. Learn more about this update in this brief write-up.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"heading align-left color-normal\"><a href=\"https:\/\/advertising.amazon.com\/blog\/introducing-sponsored-display?ref_=blog-list\" target=\"_blank\" rel=\"noopener\">Introducing Sponsored Display<\/a>\u00a0&#8211; Amazon has launched a self-service advertising solution called\u00a0&#8220;Sponsored Display&#8221; in beta to\u00a0grow the business by reaching relevant audiences both on and off Amazon. Get more insight here.<\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4><strong>Related Links:<\/strong><\/h4>\n<ul>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/new-feature-compare-performance-change-over-time-in-amazon-ads\/\" target=\"_blank\" rel=\"noopener\">[New Feature] \u2013 Compare Performance Change Over Time in Amazon Ads<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/how-to-use-google-ads-auction-insights-to-track-competitors\/\" target=\"_blank\" rel=\"noopener\">How To Use Google Ads Auction Insights To Track Competitors?<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/7-ways-to-optimize-your-amazon-ads-performance\/\" target=\"_blank\" rel=\"noopener\">7 Ways To Optimize Your Amazon Ads Performance<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s PPC News recap!\u00a0Announcement of\u00a0product negative keyword conflicts report, 3 tricks to solve common Facebook Ads issues, Availability of Optimization Score in the Google Ads mobile app, Launch of Sponsered Display in Amazon, Update regarding\u00a0Accelerated delivery sunset and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-9848","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=9848"}],"version-history":[{"count":7,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9848\/revisions"}],"predecessor-version":[{"id":9860,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/9848\/revisions\/9860"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=9848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=9848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=9848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}