{"id":9982,"date":"2019-10-01T16:06:44","date_gmt":"2019-10-01T10:36:44","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=9982"},"modified":"2019-10-01T16:24:48","modified_gmt":"2019-10-01T10:54:48","slug":"quarterly-roundup-top-ppc-posts-q3-2019","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/quarterly-roundup-top-ppc-posts-q3-2019\/","title":{"rendered":"Quarterly Roundup | Top PPC Posts, Q3 2019"},"content":{"rendered":"

Here is the recap of top PPC posts which made headlines in the third quarter!\u00a0\u00a0Announcement regarding Google Ads Editor v1.1, Release of the \u2018Maximum Conversion Value\u2019\u00a0 for search campaigns,\u00a0Announcement of audience targeting solutions in the open beta, Microsoft Advertising announces the availability of \u201cAd Customizers\u201d,\u00a0Announcement of\u00a0product negative keyword conflicts report,\u00a0Facebook\u2019s announcement of moving budget to the campaign level,\u00a0Pinterest’s new Mobile Ad tool and more.<\/p>\n

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Google Ads<\/strong><\/h3>\n

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Google Ads Editor v1.1: easier to use and loaded with new features<\/a>\u00a0–\u00a0Announcement from Google regarding Google Ads Editor v1.1 which has new features like Image picker, Dark mode, and IP exclusion and it is a lot easier to use.<\/p>\n\"Google<\/a>\n

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Reach more of the right customers with phrase match and broad match modifiers<\/a>\u00a0–\u00a0Broad Match and Phrase Match Modifiers keywords will begin matching to search queries that share the\u00a0same meaning in the coming weeks. This will help advertisers increase clicks and conversion by 3-4%. Learn more here.<\/p>\n\"Announcing<\/a>\n

Gallery ads (beta) available in 11 languages globally<\/a>\u00a0–\u00a0Google has announced the beta for Google Ads during its marketing live event. Now it is available in 11 different languages. Get more insight in this brief post.<\/p>\n

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New Smart Bidding strategy: Maximize conversion value<\/a>\u00a0–\u00a0After giving a sneak preview of new Smart bidding during Google\u2019s Marketing Live Event, they announced the release of the \u2018Maximum Conversion Value\u2019\u00a0 for search campaigns, last week. Here is how you can get started with it.<\/p>\n

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Introducing seasonality adjustments for Smart Bidding<\/a>\u00a0–\u00a0Though smart bidding strategies already take care of the seasonality to improve your campaign performance but rare situations like sales or new product launches, you need more control to increase visibility. Get insight here about Google\u2019s seasonality adjustments for search and display campaigns to provide more control in rare situations.<\/p>\n\"\"<\/a>\n

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Sunset of the Average Position Metric in AdWords and Google Ads APIs<\/a>\u00a0–\u00a0Google will sunset its Average Position metrics on September 30, 2019. This brief post will shed light on the changes we can expect once the metric is gone.<\/p>\n

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Optimization score is now available in the Google Ads mobile app<\/a>\u00a0–\u00a0Optimization score, which helps\u00a0prioritize recommendations for campaigns to achieve desired results more efficiently, has extended its reach to the Google Ads mobile app. Learn more about this announcement here.<\/p>\n

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Get more from Recommendations with new features<\/a>\u00a0–\u00a0\u00a0Google has introduced\u00a0improved keyword recommendations, a new workflow, and bulk actions to prioritize impactful opportunities in an easier way to boost account performance.<\/p>\n

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Microsoft Advertising<\/strong><\/h3>\n

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Improve ad effectiveness with ad customizers<\/a>\u00a0–\u00a0Microsoft Advertising announces the availability of \u201cAd Customizers\u201d which will help in improving the ad quality by allowing to create different ad variations with just one ad copy. Learn more here.<\/p>\n

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Experiments: Test your campaign changes with confidence<\/a>\u00a0–\u00a0Experiments is a duplicate version of your campaign which helps to examine your Microsoft Advertising campaign without wasting your time and budget. How to get started with it, learn here.<\/p>\n

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A powerful tool: the product negative keyword conflicts report<\/a>\u00a0–\u00a0Announcement of\u00a0product negative keyword conflicts report, especially for shopping campaigns\u00a0advertisers. Learn more in this informative blog post.<\/p>\n

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Audience targeting solutions<\/a>\u00a0–\u00a0While advertising, it is crucial to reach the right people in the right way when they are ready to make a purchase. Announcement of audience targeting solutions in the open beta will help you pinpoint the ideal customers.\u00a0Steve Sirich<\/a>\u00a0explains the same in detail in this blog post.<\/p>\n

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LinkedIn<\/strong><\/h3>\n

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LinkedIn Expands the Marketing Partner Program With New Engagement Insights<\/a>\u00a0–\u00a0Sometimes\u00a0it is difficult to identify audiences you should be targeting and the kinds of content they\u2019re likely to engage with. In this post, learn about the announcement of\u00a0a new category to the LinkedIn Partner Program \u2013\u00a0Audience Engagement.<\/p>\n

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Introducing a More Powerful Campaign Manager<\/a>\u00a0–\u00a0A brief post by\u00a0Amita Paul<\/a>\u00a0on LinkedIn\u2019s announcement of 3 new objectives \u2014 brand awareness, website conversions and job applicants to Campaign Manager to improve key results.<\/p>\n\"\"<\/a>\n

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Twitter<\/strong><\/h3>\n

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Long story, short: 6-second video bidding is now available<\/a>\u00a0–\u00a0With this update, Twitter advertisers can enjoy the benefits of transacting on a longer view with the 6-second video bid. It has been globally made available to advertisers. Here is how you can get started with this new format.<\/p>\n

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Instagram<\/strong><\/h3>\n

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New: Testing Instagram Shopping posts as ads<\/a>\u00a0–\u00a0To provide the best shopping experience, Instagram is testing the ability\u00a0to run their existing shopping posts as ads in Ads Manager. Get more insight here.<\/p>\n

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Pinterest<\/strong><\/h3>\n

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Introducing Pinterest Ads on the Go<\/a>\u00a0–\u00a0Pinterest is introducing Mobile Ad tool which will help advertisers to\u00a0create and manage ad campaigns on a mobile device, at any time. Learn more in this article.<\/p>\n

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New ways to reach shoppers with Shop the Look ads, global Catalogs and dynamic business profiles<\/a>\u00a0–\u00a0Pinterest\u2019s\u00a0announcement of the new features for businesses to reach people who want to go from dreaming to decision making, from inspiration to purchase.<\/p>\n

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Amazon Advertising<\/strong><\/h3>\n

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Introducing Sponsored Display<\/a>\u00a0–\u00a0Amazon has launched a self-service advertising solution called\u00a0\u201cSponsored Display\u201d in beta to\u00a0grow the business by reaching relevant audiences both on and off Amazon. Get more insight here.<\/p>\n

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3 new Sponsored Brands improvements<\/a>\u00a0– A summarised post to help us know regarding the top three releases by Amazon Advertising.<\/p>\n

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Facebook<\/strong><\/h3>\n

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About campaign budget optimisation migration<\/a>\u00a0–\u00a0Learn about Facebook\u2019s announcement of moving budget to the campaign level starting in September 2019 to manage your budget more efficiently.<\/p>\n

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Now You Can See and Control the Data That Apps and Websites Share With Facebook<\/a>\u00a0–\u00a0To give people more control and transparency on what data is being shared by apps and websites with Facebook, Off-Facebook activity was released to a limited audience the last week.<\/p>\n\"off<\/a>\n

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Quora<\/strong><\/h3>\n

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Quora Integrates with the LiveRamp Platform<\/a>\u00a0–\u00a0To enhance advertiser value from ads platform, Quora has announced the ability to use\u00a0LiveRamp IdentityLink to onboard people-based audiences. Learn more here.<\/p>\n

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Related Links:<\/strong><\/p>\n