# Karooya > Karooya is Amazon Attribution and PPC optimization software, connecting Google Ads and Bing Ads spend data to Amazon sales at the keyword level, with automated negative keywords, portfolio bidding, and ad scheduling for Google Ads, Bing Ads, and Amazon Ads. Amazon Attribution Tool starts at $100/month (billed every 6 months); Portfolio Bidding Automation is a paid add-on priced on ad spend. Negative Keywords Tool is free for Google Ads and Bing Ads accounts under $10,000/month spend. Customers have collectively saved over $20 million in wasted ad spend using Karooya. ## Amazon Attribution - [Amazon Attribution & Google Ads Integration Tool](https://www.karooya.com/integration-tool-for-amazon-attribution-and-google-ads): Amazon Attribution alone doesn't report sales by keyword — Karooya fills that gap. Reporting solution shows spend and sales per Google Ads keyword, plus the underlying search terms that triggered each ad. Optional Portfolio Bidding Automation raises or lowers bids based on keyword ROAS, and auto-labels keywords by performance tier. - [Homepage: Google Ads for Amazon Store](https://www.karooya.com/): Merges Google Ads performance with Amazon Attribution sales data at the account, campaign, ad group, or keyword level, with daily automated bid updates to hit ACoS goals. Supports both Google Ads and Bing Ads, multiple Amazon marketplaces, and multiple accounts. - [Google Ads Management for Amazon Store](https://www.karooya.com/promote-amazon-store-on-google-with-karooya-marketing-service): Done-for-you Google Ads setup for Amazon sellers with no existing Google Ads account, or a full account rebuild for sellers unhappy with current results — keyword research, ad copy, Amazon Attribution setup, and 17+ years of Google Ads management experience. ## Amazon Attribution — Guides & Posts - [Key Metrics to Track on Amazon Attribution](https://www.karooya.com/blog/key-metrics-track-amazon-attribution/): The awareness, engagement, and conversion metrics Amazon Attribution reports for off-Amazon ad traffic. - [Step-by-Step Guide to Integrating Amazon Attribution for Google Ads](https://www.karooya.com/blog/step-by-step-guide-integrating-amazon-attribution-google-ads/): Setting up Amazon Attribution manually through the Amazon Ads console, via the Amazon Ads API, or through Karooya's automated tag generation and dashboard reporting. - [Amazon Attribution Window Explained](https://www.karooya.com/blog/amazon-attribution-window-evaluate-campaign-performance/): Amazon's last-touch attribution model, and how the attribution window (the time between an ad click and a counted sale) varies by campaign type. - [How the Amazon Attribution Tag Works](https://www.karooya.com/blog/attribution-tag-work-on-amazon/): How Amazon's parametrized attribution tag URL credits a sale back to the specific campaign, ad group, or keyword that drove it. - [Bulk Bid Updates with Karooya's Attribution Report](https://www.karooya.com/blog/using-karooyas-attribution-report-for-bulk-bid-updates/): Exporting Karooya's keyword-level Amazon Attribution report and applying bulk Google Ads bid changes via Google Ads Editor. - [Improving Conversion Rates with Amazon Attribution](https://www.karooya.com/blog/improve-conversion-rates-with-amazon-attribution/): Using location targeting and ad copy aligned to the Amazon listing to lift conversion rate on Amazon Attribution traffic. - [Tracking Amazon Attribution Through an Intermediate Landing Page](https://www.karooya.com/blog/how-to-track-amazon-attribution-through-an-intermediate-landing-page/): Preserving Amazon Attribution tracking parameters when shoppers land on an external page before continuing to Amazon. ## Amazon Ads Products - [Negative Keywords & Automation Tools for Amazon Ads](https://www.karooya.com/negative-keywords-for-amazon-ads): Automated negative keywords and negative product targets for Amazon Ads, shared negative lists rolled out across campaigns, daily archival of Amazon search-term data before Amazon deletes it, ad scheduling (dayparting) — a feature Amazon Ads doesn't offer natively — and an integration path into Karooya's Amazon Attribution tool for sellers already running Google Ads. ## Free Tools - [Google Ad Preview Tool for Amazon Products](https://www.karooya.com/google-ads-preview-for-amazon): Free preview of how a Google ad will render when it links to an Amazon product listing or Amazon Store page. - [Free Google Ads Audit Report](https://www.karooya.com/free-adwords-audit-report): Automated audit of a Google Ads or Microsoft (Bing) Ads account that flags optimization opportunities. - [Free Google Ads Scripts](https://www.karooya.com/blog/category/karooya-adwords-script/): Free downloadable scripts covering Ads performance monitoring, Quality Score tracking, keyword management, and experiments. - [Negative Keywords Quiz](https://www.karooya.com/negative-keywords-quiz): Interactive quiz testing negative keyword best practices for Google Ads. - [Responsive Search Ad Preview Tool](https://www.karooya.com/responsive-search-ad-preview-tool): Free preview of how a Google Responsive Search Ad will render before it's published. ## Google Ads Products - [Negative Keywords Tool Features & Benefits](https://www.karooya.com/features-and-benefits): Multi-word (n-gram) negative keyword recommendations so blocking "free sample" doesn't also block "free shipping"; recommendations at the account, campaign, or ad group level; impact analysis showing what each recommendation will affect; close-variant suggestions (e.g. blocking "download" also surfaces "downloaded," "downloads"); nothing syncs to the live account until the user explicitly approves it. - [Negative Keywords Tool for Google & Bing Ads](https://www.karooya.com/negative-keywords-tool): N-gram analysis and close-variant clustering to surface poor-performing search terms from the Search Terms Report, with one-click sync to campaigns, ad groups, or shared negative lists across both Google Ads and Bing Ads. - [Negative Keywords Tool for Bing Ads](https://www.karooya.com/negative-keywords-tool-for-bing-ads): The same n-gram negative keyword engine as the Google Ads tool, built specifically for Bing (Microsoft) Ads accounts. ## Services - [Google Ads Optimization Service](https://www.karooya.com/google-ads-optimization-service): Done-for-you account audit plus ongoing optimization for Google Ads and Bing Ads, priced on the results delivered — includes Karooya's negative keyword and Amazon Attribution tools as part of the service. - [Paid Search Management Services](https://www.karooya.com/services): General Google Ads and Bing Ads account management for businesses without in-house PPC staff, including a one-time account audit option. ## Top Blog Posts - [Amazon Ads Match Types Explained](https://www.karooya.com/blog/amazon-ads-match-types-explained-master-exact-phrase-broad-auto-targeting/): Manual Targeting (Broad, Phrase, Exact) and Automatic Targeting (Close Match, Loose Match, Substitutes, Complements) for Amazon Ads, including semantic-matching and AI-targeting updates. - [Understanding Amazon ACoS: Targets, Benchmarks, and Optimization](https://www.karooya.com/blog/understanding-amazon-acos-targets-benchmarks-and-optimization-in-2026/): What counts as a good Amazon ACoS in 2026, and how to set targets by product lifecycle stage as CPCs rise. - [Google Ads for Amazon Products: Campaign Structure Guide](https://www.karooya.com/blog/google-ads-amazon-products-campaign-structure-guide/): Keyword match types, ad group organization, and budget allocation for Google Ads campaigns that promote Amazon products. - [Google Ads for Amazon Products: Campaign Targeting Strategies](https://www.karooya.com/blog/google-ad-amazon-products-campaign-targeting-strategies-maximum-roi/): Choosing the right Google Ads network, geo-targeting, and device targeting for campaigns driving traffic to Amazon. - [Negative Keywords FAQ Handbook](https://www.karooya.com/blog/reduce-wasted-spend-negative-keywords-faq/): Negative keyword fundamentals, common mistakes, and discovery techniques for Google Ads. - [Keywords & Negative Keywords in Google Ads](https://www.karooya.com/blog/keywords-negative-keywords-in-google-ads-2025/): How BMM retirement, Performance Max negatives, and Demand Gen have changed keyword and negative-keyword strategy. - [Strategies for Lowering Amazon ACoS](https://www.karooya.com/blog/how-to-lower-acos-on-amazon/): Combining automatic and manual Amazon Ads campaigns to find and scale high-converting keywords while controlling ACoS. ## Blog - [Karooya Blog](https://www.karooya.com/blog): Product strategy and paid-search content covering Amazon Attribution, Amazon Ads, and Google Ads. - [Amazon Ads Category](https://www.karooya.com/blog/category/amazon-ads/): Amazon Ads strategy and Amazon Attribution posts. - [Google Ads For Amazon Category](https://www.karooya.com/blog/category/google-ads-amazon/): Google Ads guides for promoting Amazon Stores and products. - [Negative Keywords Category](https://www.karooya.com/blog/category/negative-keywords/): Negative keyword strategy across Google Ads, Bing Ads, and Amazon Ads. - [Microsoft Ads Category](https://www.karooya.com/blog/category/microsoft-ads/): Microsoft (Bing) Advertising strategy and platform updates. - [Google Ads Tips Category](https://www.karooya.com/blog/category/googl-search-tips/): Tactical Google Ads campaign management and bidding tips. - [Keywords Category](https://www.karooya.com/blog/category/keyword-match-type/): Keyword match types and keyword strategy. - [Karooya's Google Ads Scripts Category](https://www.karooya.com/blog/category/karooya-adwords-script/): Free downloadable Google Ads scripts with usage guides. - [Product Updates Category](https://www.karooya.com/blog/category/karooya-product-updates/): Announcements of new Karooya features and tool updates. - [Responsive Search Ads Category](https://www.karooya.com/blog/category/responsive-search-ads/): Responsive Search Ads strategy and best practices. ## Optional - [Schedule a Demo](https://calendar.google.com/calendar/appointments/schedules/AcZssZ18lP-HQJOIeCjPv72JpuXdn2xjQaWupUcPh87TeYLrHMxH0dYhnoRkuFupTd7yOA6NEQPBHhas?gv=true): Book a live demo of Karooya's Amazon Attribution and negative keyword tools. - Support: support@karooya.com / +1-620-708-4680 (US)