Multiply these 3 answers. That's the time you are spending on identifying negative keywords every month.
Say, you need 10 minutes to go through Search Terms Report (STR) of a campaign to identify money sink terms. And, you are managing 50 campaigns, (admit it, you are a PPC ninja/rockstar/guru, managing waaaaay more than that.) If you are doing this activity once a month, you are (or should be) spending 8 hours a month on this task.
And that's just a conservative guess. We haven't even accounted for the time spent in downloading STR, running macros, if any, scanning the terms, copy-pasting the identified negative keywords back to the campaign in AdWords web interface or AdWords Editor.
Our solution will help you spend dramatically less time and yet do a stellar job of it.
Say Goodbye to manual work: No more downloading STR for dozens of campaigns or copy-pasting terms around. We offer customized recommendations for each campaign. One click and boom, term identified by you will go to the right campaign.
You focus only on one thing - making decisions.
Precise Recommendations: Our negative keyword recommendations are scary good. We run sophisticated machine learning algorithms (really!) to ensure that you spend minimal time deciding which terms to add as negative keywords.
Proactive Blocking: 15% of search queries Google sees everyday are completely new. We help you stay on top of new search terms.
Expand your accounts: If you have been tad conservative about using Broad Match Modifier or Broad Match, for the fear of irrelevant traffic, you no longer have to worry about that. We will take care of negative keywords, while you aggressively go after finding new keywords in those 15% new search queries.
You are in control: We believe, human judgement cannot be replicated in software. Hence, software only makes the suggestions and you take the decisions.
Building on existing work: We are sure, you already know that if you add "download" as negative term, your ads may still get shown for "downloading", "downloads", "downloaded", and other such variants.
You have already spent time and effort to identify negative terms, we will identify their variations for you.
Informed Decisions: Know the impact of a term on clicks, impressions and cost before adding it as a negative keyword.
Less time every week: Excel gives you same volume of queries to look at every week. Our software remembers your decisions and shows you only the new terms.