Amazon Attribution helps advertisers measure how external marketing contributes to Amazon sales. With several tools offering different features and approaches, choosing the right one can be challenging. Here’s a quick look at Karooya, Skai, Pacvue, and AMPD and how they compare.
Read more »Hosted by Julie F Bacchini, this week’s PPCChat focused on the impact of Google’s recent bidding changes on PPC campaigns. Advertisers shared their experiences, including rising CPCs, higher costs, and changes in campaign performance, as well as how they are adapting to the update.
Read more »A lot of PPC work is still the same routine: pull a report, export it, drop it into a spreadsheet, cross-reference it against another export, then actually analyze it. The analysis is the valuable part. Everything before it is friction. That friction is what’s starting to disappear, and the mechanism behind it — Model Context Protocol, or MCP — is worth understanding even if you never touch a line of code.
Read more »This week’s PPCChat discussion focused on dealing with high-maintenance clients, how PPC experts explain it to clients, and how they handle challenging situations. Here’s a screencap of the discussion, hosted by Julie F. Bacchini.
Read more »Welcome to the September 2026 PPC roundup! This month brought several noteworthy updates across Google Ads, Microsoft Advertising, and other major platforms. Here’s a quick look at the key changes and what they mean for advertisers.
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