AI is becoming an increasingly important part of PPC management, with advertisers exploring new tools and ways to use it in their daily work. But how are they checking AI-generated results for accuracy and completeness? What non-AI automation tools are they still using, and what challenges have they faced with AI? These questions and more were discussed during this week’s PPCChat, hosted by Robert Brady.
Read more »This week’s PPCChat, hosted by Susie Marino, explored the PPC job market from both the job seeker’s and employer’s perspectives, amid layoffs and hiring challenges. Topics included the pros and cons of working in-house, at an agency, or as an independent consultant; AI’s role in PPC hiring; and tips for navigating the job market.
Read more »When Performance Max results change after you swap creative, it’s hard to know whether the creative was the reason. Google’s help center now documents A/B testing assets for Performance Max, which lets you compare two sets of assets side by side. This guide walks through how to set up your first test.
Read more »Manually adding negative keywords to individual campaigns can be tedious and time-consuming. Negative keyword lists make it easier to group related terms and apply them across multiple campaigns at once. This keeps your account organised, simplifies ongoing management, and makes it easier to update exclusions as search behavior changes.
Read more »This week’s PPCChat explored how PPCers assess competitive positioning, from Auction Insights and ad libraries to landing pages and AI. The discussion also highlighted how AI is changing competitor research and brand positioning.
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