Managing Google Ads campaigns can be overwhelming. Between creating compelling ad copy, organizing thousands of keywords, analyzing performance data, and maintaining account hygiene, advertisers often find themselves buried in spreadsheets and repetitive tasks.
Read more »The topic for this week’s PPCChat session was “ChatGPT Said… And Other Phrases That Give PPC Pros Hives,” inspired by ChatGPT’s announcement that it will no longer give financial or medical advice.
Here is the screencap of the entire session, which Julie F. Bacchini hosted
Read more »Stay informed with this month’s PPC trends and updates. From important platform shifts to emerging strategies, we’ve gathered the essential insights and takeaways you need to elevate your ad performance.
Read more »During this week’s PPCChat session, host Julie F Bacchini sought experts views on B2B lead generation, clients’ or stakeholders’ biggest concerns and requests, which platforms are best for retargeting for B2B lead generation? and more
Read more »Advertisers are constantly navigating a landscape where platforms are making subtle yet significant changes that reduce our control. These changes or dark patterns can shape how advertisers manage their campaigns and influence performance in ways that aren’t always transparent. During this week’s PPCChat session, host Julie F Bacchini have unpacked what this means for PPC professionals and why awareness of these patterns is more critical than ever.
Read more »
