Can advertisers bid on a competitor’s trademark in Google Ads? This question has been at the center of multiple legal battles in India over the past decade. Courts have examined whether using trademarks as keywords amounts to infringement, whether Google can be held liable for allowing such bidding, and how trademark rights should be balanced against online advertising practices.
Read more »AI is no longer just a future trend in PPC—it’s now a key part of every marketer’s toolkit. In this week’s PPCChat, PPC professionals discussed how they’re building their AI skills, the tools they’re using to understand customer data better, and the platforms that help them create more effective ads in less time.
Read more »Here’s a screencap from this week’s PPCChat session, where PPC professionals shared the strategies they’re focusing on this summer and discussed the behind-the-scenes account work they’re tackling. The conversation was hosted by Julie F. Bacchini.
Read more »Every advertiser wants quality leads, but even with optimised bids and precise targeting, spam and low-intent leads can fill the pipeline without driving business growth. Recognising that lead generation is a quality and measurement challenge, not just a volume game, Google is building solutions focused on capturing genuine intent.
Read more »Following Google Marketing Live, Google shared a 70-page PDF packed with updates and insights with PPCers that never made it into the keynote presentation. During this week’s PPCChat session, experts took a closer look at some of those hidden gems, revisited a few of the headline announcements, and shared their perspectives on what these announcements could mean for advertisers.
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