PPC has evolved significantly, and it is a good time for PPC professionals to discuss forecasting. Do experts do any type of forecasting for their clients or stakeholders? Do they use any tools for forecasting? This was discussed further by host Julie F. Bacchini during this week’s PPCChat session.
Read more »In the fast-paced world of digital marketing, AI is no longer a luxury—it’s an advertiser’s secret weapon. Whether you’re running Google Ads or crafting social media campaigns, AI can help you generate high-performing ad copy faster than ever.
Read more »Here’s a recap of this week’s PPCChat session, where host Julie F. Bacchini asked PPCers to share their views on common budget-related questions, how they approach setting a budget strategy for a new brand, what clients typically understand about budgeting, and more.
Read more »The court’s latest opinion addresses Google’s monopoly in search text advertising, a market central to digital advertising spend. The remedies outlined include new requirements for auction transparency and syndication access, though other advertiser-sought changes were declined. This comes from the Memorandum Opinion and Order (Sept 2, 2025) in the United States v. Google antitrust proceedings.
Read more »With Q4 just around the corner, this week’s PPCChat session focused on how experts expect Q4 2025 to unfold, the steps they’re taking to prepare, and the concerns their clients or stakeholders have raised. The discussion, hosted by Julie F. Bacchini, offered plenty of valuable insights.
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