Say you want to know whether AI Max is worth turning on for a campaign. The “correct” way to find out, earlier, was to clone the campaign, mirror every setting by hand, wait out a ramp-up period, and hope nothing drifted between the two copies while you weren’t looking. By the time you had a clean answer, the quarter had moved on. Google quietly fixed that with AI Max Experiments
Read more »This week’s PPCChat discussion focused on what experts are optimising in PPC. Does optimization vary by platforms or clients? Have their targeting strategies changed in the last year? Is AI playing a role in your optimizing or targeting strategy? Host Julie F Bacchini sought answers to these questions and more.
Read more »This week’s PPCChat, hosted by Julie F. Bacchini, was inspired by Google Ads’ latest update to how limited budgets are communicated. The discussion explored how PPC experts explain these changes to their clients and which advertising platforms do the best job of communicating product updates and feature changes.
Read more »Inspired by a post from Jyll Saskin Gales, this week’s PPCChat took a closer look at five bold Google Ads declarations. Led by Julie F Bacchini, this discussion was filled with practical insights and expert perspectives.
Read more »For years, the search and content industry has argued over how much traffic Google’s AI Overviews (AIOs) are actually siphoning from websites. Google has downplayed it. Publishers have pointed to steep traffic declines. SEO tools have published observational data. But nobody had causal proof — until now.
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