Communicating with clients can get tricky when ad platforms run into issues. How do experts spot when something’s gone wrong? How do PPCers keep track of ongoing problems, and what tips do they follow to manage them smoothly? These questions and more were explored by host Julie F. Bacchini in this week’s PPCChat session.
Read more »Back in 2023, we wrote an article about using ChatGPT to identify negative keywords. Cut to 2026, we thought that this topic needed to be revisited as a lot many changes have occured in the AI landscape that needs to be incorporated (if it is being put in practice and even if it is not, in near future you can expect reaching out to it for some mundane tasks)
Read more »PPC professionals have been talking a lot about AI lately, but the news and announcements just keep coming. To stay prepared and safeguard the role of PPC experts, today’s PPCChat host, Julie F. Bacchini, asked the community for their thoughts. She explored whether AI could take over some—or even all—PPC responsibilities in the near future, and whether professionals are feeling pressure from clients to rely more on AI or justify why expert guidance is still essential.
Read more »This week’s PPCChat was an open-format discussion where host Julie F Bacchini invited experts to share their biggest wishes for ad platforms, as well as their experiences and challenges when job hunting in PPC.
Read more »Welcome to your Februry 2026 PPC roundup! This month saw several important updates across platforms like Google Ads and Microsoft Advertising. Here’s a quick look at the key changes to help you stay ahead with your campaigns.
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